product design
TRANSCRIPT
Everything Around You…
WHAT IS
PRODUCT
DESIGN?
MAIN STAGES OF PRODUCT DESIGN
Research
The Brief
Concept Design
DesignDevelopment
Detail Design
Production
STAGES OF SKETCH
STAGE
THE
DOODLING
• The scraggliest of the scraggers• The dirtiest of the dirty
FUNCTIONTo present the genesis of the product concept
STAGE
THE
THINKIN
G
SKETCH
• More focused and refined• Coloured and labelled
FUNCTIONTo present visualized images into a more
refined sketch to notify clients
STAGE THE
TECHNI
CAL
SKETC
H
• Between art and engineering• Exploded views, cutaway view and
cross sections
FUNCTIONHelp to communicate vision for the product
STAGE
THE
PRESENTA
TION
SKETCH
• More refined• A little technical yet a
little emotive
FUNCTIONServe to explains product to client or
viewer visually
STAGE
THE
EMOTIVE
SKETCH
• Automotive sketch• Descriptive yet emotional
FUNCTIONPresented to client / viewer to show the final
product
E X A M P L E
CHAIR