ADC DEMOS

Product demonstration

& promotional

techniques for better

conversions

Merchandising Companies across the world use product demonstrations and

shopping centre promotions to introduce a new brand or improved

version of an existing product to customers. Product demonstrations involve all the five human senses

helping attract attention of prospects motivating them to make the

purchase.

Shopping centre promotions include organizing various events as raffles,

competitions, free gifts with purchase and interactive shows to lure audiences. Once you have the attention of your prospective

customer, it is now the job of skilled promotional staff to introduce the various features or USPs of the

product. Customers would definitely love to see, touch, feel and operate

the product rather than simply hearing a speech about it.

Remember customers are interested in knowing how they will benefit from your product so it is important that your product demonstrator marries the features of your existing or new

product to the potential benefits it will offer to the buyer. The product

demonstrator must be familiar with each and every feature of the product

and confident to take on random questions from prospective

customers.

ADC or Australia Demonstration Company has a team of highly skilled

and experienced demonstration specialists who know the art and science of marketing. They use

techniques as In-store demonstrations, direct marketing, shopping centre

promotions, food sampling and product demonstrations to attract & convince prospects converting them into actual

buyers.

For details, please visit www.adcdemos.com.au