product concept overview - secbrian gettelfinger [email protected] 513-620-5121 spikes...
TRANSCRIPT
![Page 1: Product Concept Overview - SECBrian Gettelfinger brian@spikesbeerice.com 513-620-5121 Spikes Beverage Co. 7832 New England Ct West Chester, OH 45069 Product Concept Overview August](https://reader033.vdocuments.mx/reader033/viewer/2022050312/5f748502eaec01697d7ffc81/html5/thumbnails/1.jpg)
Brian [email protected]
513-620-5121
Spikes Beverage Co.7832 New England Ct
West Chester, OH 45069
Product Concept OverviewAugust 2017
![Page 2: Product Concept Overview - SECBrian Gettelfinger brian@spikesbeerice.com 513-620-5121 Spikes Beverage Co. 7832 New England Ct West Chester, OH 45069 Product Concept Overview August](https://reader033.vdocuments.mx/reader033/viewer/2022050312/5f748502eaec01697d7ffc81/html5/thumbnails/2.jpg)
Freeze. Drop. Enjoy. 2
Ice Cold, 7.5% ABV
Three Great FlavorsTo pair with your favorite drinks
Light Pilsner
Hefeweizen
Whiskey Sour
Mexican Lager
Saison
Vodka Gimlet
Gose
Blonde
Champagne
Natural flavors &
Grain Neutral SpiritsExcellent taste specially
formulated to compliment
your favorite drink
![Page 3: Product Concept Overview - SECBrian Gettelfinger brian@spikesbeerice.com 513-620-5121 Spikes Beverage Co. 7832 New England Ct West Chester, OH 45069 Product Concept Overview August](https://reader033.vdocuments.mx/reader033/viewer/2022050312/5f748502eaec01697d7ffc81/html5/thumbnails/3.jpg)
Test Results to Date
-Prominent Shelving
Frozen or Ambient Display
-Effective ResultsInitial results average $75/week
in target C-stores – illustrating
market potential of >$100MM
10X potential exists in other
channels based on alcohol
wholesale history
Freeze. Drop. Enjoy.
Initial Sales and Marketing Success
3
Product Offerings
-Flavors Choicestraditional tastes (Lemon & Lime)
experimentation (Strawberry)
-Package ChoicesLow trial barrier ($1.67)
Trade-up on Repeat ($4.99)
Mobilized Followers
- Aggressive Advocates Contests incentive sharing our
message and adding friends
Naturally share product
experiences
Gain us distribution at members’
favorite venues!
![Page 4: Product Concept Overview - SECBrian Gettelfinger brian@spikesbeerice.com 513-620-5121 Spikes Beverage Co. 7832 New England Ct West Chester, OH 45069 Product Concept Overview August](https://reader033.vdocuments.mx/reader033/viewer/2022050312/5f748502eaec01697d7ffc81/html5/thumbnails/4.jpg)
Freeze. Drop. Enjoy.
End-to-end winning proposition
4
Consumer Appeal
• Demand for Variety
• Incremental benefits
Customer Appeal
• Innovation in declining category
• Accretive Purchases (unlike craft)
Ownership Appeal
• $500MM Market potential
• Gross Margin >60%
• Scalable to any market
M&A landscape
Copack - Distribute - Market
![Page 5: Product Concept Overview - SECBrian Gettelfinger brian@spikesbeerice.com 513-620-5121 Spikes Beverage Co. 7832 New England Ct West Chester, OH 45069 Product Concept Overview August](https://reader033.vdocuments.mx/reader033/viewer/2022050312/5f748502eaec01697d7ffc81/html5/thumbnails/5.jpg)
Freeze. Drop. Enjoy.