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MARKETIn today’s highly competitive pharmaceutical dispensing market, innovative and creative strategies are the key to market differentiation for all operators. This fact is significant to a market like UAE where customers have access to world class products and services. LIFE’s services stand out, as it has designed a fine blend of retailing experience with a human touch. LIFE Health Care Group plays an important role in the advancement of professional practice in pharmaceutical retailing. Its vigour, sense of innovation and ability to adopt new methods allow it to take advantage of the development possibilities offered by an industry with strong growth prospects. In an industry where growth rate has been consistent even during the recession hit months, LIFE expanded its network for meeting the growing demand for medicines as well as lifestyle products. LIFE is the only independent healthcare retailer operating in UAE, which set its footprints with a unique and welcoming approach among the neighbourhood.

ACHIEVEMENTSAt LIFE, lot of research has gone into getting an insight into customers’ needs, and their loyalty is priceless. Relentless efforts and exceptional service has earned LIFE the reputation of a leader in retail pharmacy industry. The hard work in areas like healthcare, nutrition, hygiene and beauty, in a warm, friendly and efficient environment has paid off with numerous awards and accolades. l LIFE was awarded at the Retail ME Awards in the category of Healthcare and Beauty for 2011, Most Admired Store Manager for 2012, Most Admired Retail Pharmacy for the consecutive years 2013, 2014 and 2015.l LIFE achieved the coveted Superbrands status successfully for the past six consecutive years in 2011, 2012, 2013, 2014, 2015 and 2016 as well.l LIFE is a member of DSES programme; which is designed to make the experience of “Shopping in Dubai” a pleasurable one.

HISTORYLIFE commenced its journey as a retail pharmacy group in 1996 and the strong impulse to perform

has nurtured its growth over the last seventeen years. Starting with one store, at present the organisation stands tall in the industry with over 150 retail outlets consisting of Pharmacies, Healthcare Hypermarkets, Health and Wellness stores catering to an average annual customer base of more than fifteen million walk-ins. LIFE is committed to deliver excellent growth in turnover and profitability by expanding its number of outlets and increasing presence to double the current store count in the coming three years, with a start of increasing the current store count to 200 by end of 2016. The Company operates a network of pharmacies located in business districts and other strategic locations of commercial importance, and employs over 1,000 professionals. LIFE Health Care Group introduced many innovative concepts in pharmaceutical distribution in the region. Notable among them include the first Healthcare Hypermarket in the GCC, the first Drive-Thru pharmacy in the Middle East, and the first Shop-in-Shop concept in healthcare in the region. Over the years LIFE has succeeded

in adapting to changes in the profession of pharmacy retailing and in the field of retail management maintaining its position as an industry leader.

PRODUCTEvery day, thousands of customers visit LIFE outlets to fulfill their requirements of medicines, cosmetics, lifestyle products and healthcare equipments. The warm and friendly ambiance and great service immediately appeal to anyone entering the store. The customer centric philosophy of the group is

apparent in every detail within the outlets, in line with the finest practices worldwide. The aim is to provide an overall customer experience that is pleasant and far superior to anything presently available.

Life Pharmacy is known for its socially committed retailing practice, and is an exclusive retailer of various international brands from all over the world. Life guarantees and confirms every single product sold is from the genuine authorised distributor and the source is from the parent manufacturer. Life guarantees to provide the Manufacturer's help desk, if any customer wishes to have to check the authenticity.

Thousands of customers walk into LIFE stores every day because of the availability of a variety of Healthcare products one requires upon stepping out of a clinic or a hospital looking for any healthcare need.

Categoriesl Medicinesl Vitamins and Supplementsl Sports Nutritionl Skin and Beauty Carel Specialty Home Carel Mother and Baby Carel Home Health Carel Orthopedics and Rehabilitationl Personal Carel Homoeopathy medicinesl OpticsLife’s line of business facilities/services include:Drive-Thru Pharmacy: The drive-thru offers convenience and fast service especially for people with special needs. LIFE was the first to introduce this service in the Middle East.24 Hours Free Home Delivery: Another convenient service that adds more value to the LIFE experience, medicines are delivered at the doorstep, round-the-clock.Drug Information: Revolutionary, Innovative and informative, this facility provides information on the proper usage of medicines, dosage, actions and interactions, time period of treatment, availability and cost, and also information on diabetes, weight loss, orthopedic and rehabilitation products, etc. ‘Ask our Life Pharmacist’ is a feature offered in the website, where professional pharmacist answers to all the healthcare queries. Free Health Screening: All LIFE pharmacy outlets have this value added facility where customers get free health screening for checking their blood pressure, blood sugar, BMI, Skin and Hair Analysis etc at the self-checking kiosks.Free Facials & Make Overs: An initiative offering Free make over sessions and facials to customers who are beauty consciandus. Health Notes Kiosk: The kiosk features a touch screen that displays useful information on drug interactions, diet, lifestyle, etc. Home Care Rental: LIFE introduced Specialty Home Care Rental for travelers and customers who need certain specialty items for limited periods.

RECENT DEVELOPMENTSLIFE is a strategic partner with various retail and corporate entities like Union Co Operative Society, Carrefour Express, Choithrams, Al Maya Supermarket, Mediclinic, American Hospital, icare etc and expanding its services.

Reaching out to the community to extend Holistic Healthcare in the most efficient manner has been LIFE’s forte from the time of its inception and a lot of thought has gone into rendering utmost customer satisfaction in retailing services beyond expectations.

LIFE is expanding rapidly to all Northern Emirates, including RAK, Fujairah and extensively in Abudhabi. As a part of this, Anchor stores with size of 10,000 sq ft and more are planned to open this year.

LIFE@Malls: Life is expanding in all major malls with the good success from its operations in Al Ghurair Mall, Delma Mall, Sahara Mall, Al Ain Mall, Dubai Festival City, Dragon Mall etc.

It was a rare occasion for children from Al Noor Training Centre for Children with Special Needs and Rashid Paediatric Therapy Centre when they

launched Life Pharmacy chain’s two retail outlets in Dubai in two separate functions.

Children were the celebrities at the two events when they cut the ribbon to open the pharmacies at Jumeirah Lake Towers and Al Badaa in Jumeirah. The pharmacy openings were part of the group’s expansion plan under which it opened four pharmacies in Dubai in a day. Apart from Al Badaa and Jumeirah Lake Towers, Life also opened new pharmacies in Business Bay and Jumeirah Beach Road.

At the opening ceremony, children also brought in paintings done by them to showcase their creativity. The mission of Al Noor Training Centre for Children with Special Needs to provide individuals with special needs regardless of their background the same opportunity through professional training and care to realise their potential and integrate them into the wider community. PROMOTIONLife has a passion to excel in the healthcare retailing segment in the region. Life’s vision to

providing quality and best healthcare services in the country has always surpassed any challenges which are faced by any business environment.

LIFE has made its mark in Government Sponsorship projects as a support sponsor in DSF (Dubai Shopping Festival) and DSS (Dubai Summer Surprises) over numerous years.

LIFE uses a range of media and promotion tools to enlighten customers about the Best Deals and Special Offers, apart from providing the best healthcare retailing

services to members of the UAE community. LIFE’s association with corporate communities

like Dubai Health Authority, Dubai Economic Department, Dubai Police, Dubai Municipality, Dubai Duty Free, DEWA, Emirates Airlines Group, Fly Dubai, Standard Chartered Bank, Emarat Petroleum Employees, Raddisson Blu Hotel, Rotana Hotels, Fitness First, Union Co Operative Society-UCS Share Holders etc have been extremely successful which reiterates its commitment in providing the best service and value added benefits.

As a part of its social responsibility, LIFE has hosted several Blood Donation Drives in association with the Al Wasl Dubai Blood Donation Centre and Sharjah Blood Transfusion and Research Centre and has helped the community and increasing the awareness of the

community with the theme “Donate Blood Donate LIFE”.

LIFE participated in the previous five years of Arab Health including the 2015 exhibition, like all years where 5,000 Blood Glucose machines and 1,000 Blood Pressure checking machines were distributed free of cost to Medical Fraternity working across UAE.

Various campaigns are designed to create awareness about the hazards of smoking. Various activities and awareness programmes were conducted at different venues in the theme of

TOBACCO FREE Dubai. Nutrition awareness is extended to other areas as well, like families, schools, hospitals, community centers etc.

LIFE Pharmacy actively associated with Dubai Health Authority Nutritional Awareness Campaign" (Do More Initiative). As part of the campaign, DHA nutritionists and physiotherapists carry out awareness campaigns at Dubai’s various walking tracks around the Emirate with booths offering free health screenings.

As a part of community outreach programme, LIFE marks its presence in almost all significant arenas in the region at various Educational establishments like Dubai Women’s College, Zayed University, JESS Jumeirah, promoting a Healthy Life Style.

LIFE’s legacy of delivering quality and cost-effective medicine is reflected in its prudent and practical Marketing strategies. All the promotions have been crafted with this end in view. The creativity of the marketing team coupled wi th understanding the needs of the customer has rewsulted in various successful campaigns and events.

l The most Customer oriented independent healthcare retailer with over fifteen million customer walk ins per annum and targeting twenty Million by 2018.l First Pharmacy chain to open four Pharmacies in one dayl First Pharmacy Chain to encourage kids from Special Needs Centres and having them as celebrities for Pharmacy inaugurations.l First retail chain to open Healthcare Hypermarkets. l First Drive-Through pharmacies in the Middle East.l First to open Shop-in-Shop concept in healthcare industry in the region.l First Pharmacy chain to have an authorised Homeo Department with a Homeo Consultant. l First to start renting of Medical Equipment including Wheel Chairs, Electric Wheel Chairs, Medical Beds, Oxygen Concentrators, Breast Pumps etc.l First to open a Health and Wellness concept store in the region in 2010l First pharmacy to participate in Dubai Shopping Festival, Dubai Summer Surprises. l LIFE has the highest number 24X7 Health Care Stores in the UAE l LIFE introduced the first Health Care Hyper Market in Sharjah in 2009l First retailer to invite Pro Body Builders to Life Pharmacies to give their Professional recommendations.l First and only Pharmacy chain to give out 5,000 Glucometers free to Healthcare Professionals every year.l Only Pharmacy Chain to represent over 100+ exclusive principal brands from across the globe. l First and Only Pharmacy Chain to win Superbrands status for six years in a row.

THINGS YOU DIDN’T KNOW ABOUTLIFE PHARMACY

BRAND VALUESThe secret of successful retailing depends on delivering customer satisfaction consistently, every time a customer walks in. Trustworthiness, respect to customers and exceeding customer expectations are the traditional, golden retailing principles that bring retailing to LIFE.LIFE Healthcare group is deep rooted on a simple, yet, profound customer centric philosophy: “Here Customer is the King. And the only law of business is selfless service”.

LIFE Health Care Group plays an important role in the advancement of professional practice in pharmaceutical retailing. Its vigour, sense of innovation and ability to adopt new methods allow it to take advantage of the development possibilities offered by an industry with strong growth prospects.

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