producing webinars for nonprofits & libraries
DESCRIPTION
This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. If you have additional questions about graphic design software, please post them to our Software Forum.TRANSCRIPT
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talks!
Producing Webinars for Nonprofits & LibrariesMarch 19, 2009Conference Call: 866-740-1260Access Code: 6339392
Sponsored by
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Continue the conversation
• Twitter hashtag: #tst• Ask follow-up questions in the
Software Forum:– tinyurl.com/d4j5c5
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
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talks!
Producing Webinars for Nonprofits & LibrariesFacilitator: Kami Griffiths, TechSoupPresenters: Emily Inlow-Hood
Shawn Cardinal, ReadyTalk
Sponsored by
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Volunteers: Becky Wiegand, Gayle Capentier, Matt Palmer (TechSoup)
Kami GriffithsTechSoup
Emily Inlow-Hood
Shawn CardinalReadyTalk
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Agenda
• Introductions• Interview with Emily Inlow-Hood • Interview with Shawn Cardinal• Audience Q&A• About TechSoup
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
WebJunction Webinars
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Lead
Facilitate
Collaborate
Contribute
Consume
Personalize
Respond
Connect
Explore Community Responsibility
Our Vision:relevant, vibrant, and sustainable libraries in every community
Lev
el o
f P
arti
cip
atio
n
Individual
(help me get
my job done)
Collectiv
e
(help others get
the job done)
visitor> member > participant > contributor > SME > group facilitator > advocate > presenter > mentor >champion
Attend webinar
Presentwebinar
Continuum of Engagement
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talks!
Develop Best Practices
• Webinar Working Group• Wimba Gurus group• Attend trainings, read
articles, and learn from other organizations conducting webinars
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
The best-laid plans
Always have a backup plan!
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Showtime!
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Keys to organizing a webinar program:
• Good topic and presenter• Good communication• Preparation• Invisible process• Publicity• Shared results• Organizational Buy-in
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Steps to produce a webinar (sample checklist)
Recruit the presenter and support team
Communication between support team and presenter to schedule the webinar and a practice session
Get promotional information from presenter including: short bio, goals of webinar (learning objectives), and title and short description of the webinar
Input webinar on public calendar
Market and promote webinar in: website, blog, newsletter, external listservs, your other webinars, twitter, Facebook
Get slides from presenter
Upload presentation and training slides to room
Create webinar archive page
Train presenter in a practice session; afterwards, delete training slides from room and update presenter slides based on feedback from practice session
Send pre-webinar reminder email to registrants
Produce the webinar
Post archive and related resources to webinar archive page
Send post-webinar email to attendees
Post to a post-webinar discussion on your site, blog, discussion boards, etc.
Review survey for feedback and sales leads
Send attendee feedback in thank you email to presenter
Record stats and sales leads and communicate to organization team
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Who produces webinars?
PRODUCER
HOST
PRESENTER
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Production of Webinar:
Before starting the session:
Check phone and Internet connection
Check your slides
Check your registrant list
Check to make sure you have booked a space to conduct the webinar (if in a meeting room, etc.)
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Pre-session:
Display a default welcome slide that ensures people know they are in the right place
Login early to greet early attendees (½ hour before the webinar)
Onboard attendees to the tool (using a slidedeck you have created with screenshots and directions)
Troubleshoot technical problems
Ask a provocative question to get people thinking about the content of the presentation
What else could you do before the webinar begins?
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Starting the session
Start on time!
Start the recording/archive
Host welcomes everyone again and directs those still having technical difficulties to producer who will then continue to help people 1:1
Introduce the presenter and agenda for the session
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Deliver the Presentation
Ask plenty of questions of audience throughout the session
Incorporate interactive activities like polls, whiteboard, etc.
Leave time for questions at the end
What are your ideas for increasing audience participation during a webinar?
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
End of session:
End on time!
Thank everyone for attending, including the presenter and attendees
Let them know when to expect follow-up communications
Follow-up
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
What not to do:
Use speaker phone
Have slides with too much text
Trying to cover too much information
Have a boring or poor speaker/presenter
Have poor audio quality
What are other things to avoid when producing a webinar?
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
What type of content makes a good webinar?
• Concepts or skills that can easily be taught in 30-45 minutes
• Very narrowly focused topics• Topics that generate discussion• Case studies and stories• Ask your community!
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Looking for a Webinar Wizard
Required:•Eager to learn new technology• Grace under pressure • Can troubleshoot on the fly• Time management skills• Sense of humor
Preferred:• Event planning experience• Instruction experience• Presentation skills• Online learning and meeting skills
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Online conferencing software
• Pick the tool that’s right for the job:– How many people will it accommodate? – How much does it cost and how do they
charge? – What are you hoping to accomplish? – Would your participants rather listen to
the audio through the computer or through the phone?
– Do you want to record the Webinars and archive them for future viewing?
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Online conferencing software
• ReadyTalk• GoToMeeting• Webex• Wimba Classroom• Crossloop• DimDim• Yugma
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talks!
Questions?
Submit your questions using the chat box.
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Audio + Web Conferencing
• Don’t worry! You can’t break it!
• Dial a phone number then enter 7 digits
• Click button from emailed invite
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
What is a Webinar?
• Online or “virtual” seminar • Combines audio and visual aspect• Live Broadcast - One to Many/Several
to Many • Allows you to reach people all over
the world, without the need for travel
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Types of Webinars
• Sales presentations and lead generation
• Training initiatives• Earnings and analyst presentations • New Product or technology
announcements• Guest speaker presentations
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Non-Profit Applications
• Membership Drives
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Non-Profit Applications
• Membership Drives• Member Benefits
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Non-Profit Applications
• Membership Drives• Member Benefits• Training Initiatives
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Non-Profit Applications
• Membership Drives• Member Benefits• Training Initiatives• RETENTION!
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Non-Profit Applications
• Membership Drives• Member Benefits• Training Initiatives• RETENTION!• Goodwill
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Recording feature
• Record both audio and web
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Recording feature
• Record both audio and web• Post link online
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Recording feature
• Record both audio and web• Post link online• Email recording
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Recording feature
• Record both audio and web• Post link online• Email recording• Create a podcast series
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Success Story!
• Trout Unlimited Campaign
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Success Story!
• Trout Unlimited Campaign• “Save the Brookie” - 356 playbacks!
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Success Story!
• Trout Unlimited Campaign• “Save the Brookie” - 356 playbacks!• Track who replayed the recording
![Page 42: Producing Webinars For Nonprofits & Libraries](https://reader035.vdocuments.mx/reader035/viewer/2022062703/55562eedd8b42a5b528b4ecf/html5/thumbnails/42.jpg)
Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Success Story!
• Trout Unlimited Campaign• “Save the Brookie” - 356 playbacks!• Track who replayed the recording• Saved over 175 hours
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talks!
Questions?
Submit your questions using the chat box.
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
More Resources
Webinars• Getting to Know Online Conferencing Tools,
TechSoup Talks Webinar
Articles• 10 Steps for Planning a Successful Webinar,
TechSoup• Tips for Conducting a Successful Webinar, TechSoup• A Few Good Online Conferencing Tools, Idealware• What Stinks About Webinars?, Chief Learning Officer
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Still have questions?
• Additional questions can be answered by posting in the Software Forum:– tinyurl.com/d4j5c5
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Upcoming Webinars
• Mobile Technology for Advocacy & Activism – Thursday, March 26, 9:00 a.m. Pacific– Followed by an all-day online forum
event
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Producing Webinars for Nonprofits & LibrariesConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
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talks!
Thank you! For more information contact:
Emily [email protected]/emnica
Kami [email protected]