producing engaging elearning video on a budget (aka down & dirty video)

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Presented at Training Magazine's Learning 3.0 conference in Chicago, IL Oct. 25, 2012, Greg Owen-Boger of Turpin Communication and Find Your Focus Video production received rave reviews. Greg covered: Production Basics • Camera, Lighting, Audio • Setting up a studio • Editing basics (including green screen) Engaging Learners on Camera • How to speak to the camera • Scripting • Coaching others To have Greg present at your event or organization, contact him at 773-239-2523 or info@turpincommunication.com www.turpincommunication.com www.findyourfocusvideo.com

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  • 1. ProducingEngaging eLearningVideo on a Budget @TurpinComm Greg Owen-Boger Copyright 2012

2. Also known asDown & Dirty Video @TurpinComm Greg Owen-Boger Copyright 2012 3. As We Know We live in a world of eLearning, socialmedia, & yesterday-deadlines Budgets keep shrinking Producing video can be rough, andbeing on camera is rougher Coaching an SME is However Its not as mysterious as we think New technologies make it easier (and cheaper) 4. Todays GoalPractical hands-on strategiesfor producing talking headvideos on a budget. 5. About You Whos currently producing video? Who wants to start producing video? What successes and/or challenges are you facing? 6. About MeActor, Director, ProducerPresentation & Facilitation SkillsTrainerLed Turpins blended learning &retail eLearning initiativesLed our latest endeavor:Find Your Focus Video Production 7. About These Videos Most were created for KinetiCast.com Same content as this presentation Model the behaviors Imperfect on purpose 8. AgendaVideo Production BasicsEngaging Learners on CameraWhich should we address first? 9. AgendaVideo Production BasicsCamera Type, Placement, Angle & FramingLighting that FlattersAudio CaptureSetting Up Your StudioWardrobe, Hair & ComplexionEditingEngaging Learners on Camera 10. Video ProductionPrinciples for eLearning1.Start with a well-plannedinstructional design with clearlearning objectives2.Consider your brand Identify video opportunities to support #1 Shoot video consistent with #2 Eliminate distractions from both 2 11. AgendaVideo Production BasicsCamera Type, Placement, Angle & FramingLighting that FlattersAudio CaptureSetting Up Your StudioWardrobe, Hair & ComplexionEditingEngaging Learners on Camera 12. Camera Principles You may not need expensive professional equipment Fancy features do not necessarily help you meet your goals Professional cameras are complicated 13. Camera Type Considerations Standard vs. high definition Media storage & communication with editing software SD card, Tape, DVD, Hard drive,USB, Other type of Cable Audio quality & capture method2 14. Camera Basics Placement Angle Framing Headroom Looking room Tilt http://youtu.be/Im-d5sFe2GQ2 15. AgendaVideo Production BasicsCamera Type, Placement, Angle & FramingLighting that FlattersAudio CaptureSetting Up Your StudioWardrobe, Hair & ComplexionEditingEngaging Learners on Camera 16. Lighting Principles Try to flatter Accentuate the positive Reduce the negative Avoid Overhead light Natural light3 17. Controlling the Light 3-point lighting http://youtu.be/wC0V9nA_Iic3 18. Lighting OptionsProfessional grade Consumer grade 19. Light Intensity: Recommendation: Adjust distance of light source Use diffusion material Be aware of: Harsh shadows Color of the light 3 20. Upgrading my back lightthen now 21. New back light placementThanks Seth! 22. Be Aware AdjustBags under eyes & Add a dim up-light under the chin to double chins reduce shadowsGlare from glassesMove lights up & backHigh contrast on darkerAdd more diffusion skin tonesMove lights down & out placing lessShine from bald headsemphasis on top of headMove lights down & out (esp. backThinning hair light) placing less emphasis on top ofhead 23. Beware Adjustments may have adverse effect somewhere else Choose your battles 24. AgendaVideo Production BasicsCamera Type, Placement, Angle & FramingLighting that FlattersAudio CaptureSetting Up Your StudioWardrobe, Hair & ComplexionEditingEngaging Learners on Camera 25. Audio Capture Principles Clear audio is often more criticalthan quality of video Many cameras lack good audiocapabilities External microphone may be necessary 3 26. Using External MicrophonesUSB vs. analogOptions Plug into camera Capture 2nd audiotrack throughcomputer & synchwith master trackwhen editing 27. Microphone Placement Not in the shot Distance from subject to capture natural volume level No shadowsMIC 28. Beware: Before You ShootIdentify room noiseEliminate distractions Hum of HVAC, printers, Turn off what you can,computer fansmuffle what you cant Phones & other electronics Soften walls and floor White noise & soundwith acoustic foam,bounce draperies, carpetingPlace keys in the refrigerator as areminder 29. Reshoot if Distractions ExistInternal noise External noise People Trains & traffic Phones Car horns Footsteps Sirens 30. AgendaVideo Production BasicsCamera Type, Placement, Angle & FramingLighting that FlattersAudio CaptureSetting Up Your StudioWardrobe, Hair & ComplexionEditingEngaging Learners on Camera 31. Principles for Setting UpYour StudioWhere in the building? Quiet, low traffic Controllable light Large enough to accommodate equipment 4 32. Setting Up Your StudioLocation SetConsiderations Decoration Natural habitat Try for balance & Office, Out in the fieldharmony Studio Eliminatedistractions Branded, Green screen Honor your brand 4 33. Green Screen Studio Set-up7:10 http://youtu.be/M_WdLkaOUic 4 34. Green Screen Considerations Screen should be wrinkle free(ish) Light subject and screen separately Less light on screen, more on subject Strong back light Increase distance betweensubject and screen Beware of light bounce4 35. Lighting Challenges 36. AgendaVideo Production BasicsCamera Type, Placement, Angle & FramingLighting that FlattersAudio CaptureSetting Up Your StudioWardrobe, Hair & ComplexionEditingEngaging Learners on Camera 37. Principles of Wardrobe,Hair & Complexion Be appropriate for your brand Flatter your body & face Eliminate distractions4 38. WardrobeDoDont Choose solids Wear patterns or narrow Contrast with other stripesclothing & Wear too much whitesurroundings Choose fabrics that shine Wear green if using greenscreen4 39. Hair No fly-aways Keep it off the face 4 40. Complexion Video & lights create shine, blotches, uneventone, make pale skin paler & dark skin darker Recommendation:Use powder oftento even out tone& reduce shine,especially on nose& forehead4 41. AgendaVideo Production BasicsCamera Type, Placement, Angle & FramingLighting that FlattersAudio CaptureSetting Up Your StudioWardrobe, Hair & ComplexionEditingEngaging Learners on Camera 42. Principles of Editing Just because you can doesnt mean you should Keep things simple Keep things moving at a good pace5 43. Features to Look For Exports/works with course- building software, SCORM, LMS Import variety of formats Run multiple video & audio tracks Edit sound including noise reduction Add text & titles 5 44. Editing SuitesVideoAudio Camtasia Audacity Windows Live Movie Maker Corel Video Studio iMovie Sony Vegas Pro 45. Editing Software 46. Green Screen Editinghttp://www.youtube.com/watch?v=o5JsEmXZf-k 47. Greg Owen-BogerTurpinCommunication.comFindYourFocusVideo.comgreg@turpincommunication.comlinkedin.com/in/gregowenboger@TurpinCommfacebook.com/TurpinCommunication 48. AgendaVideo Production BasicsEngaging Learners on CameraFind Your Focus. Be Yourself. Only Better.Identify Who You Are Talking ToBe Clear, Concise, Conversational, Not ScriptedCoaching OthersJust for Fun 49. AgendaVideo Production BasicsEngaging Learners on CameraFind Your Focus. Be Yourself. Only Better.Identify Who You Are Talking ToBe Clear, Concise, Conversational, Not ScriptedCoaching OthersJust for Fun 50. Guiding Principles of our Work Comfort Writing Conversationorganized Orderlyspontaneous dataConversations interactive accuratenon-linearstructure engagementPresentations & training sessions are conversationsVideo should feel conversational Speakers must be self-aware & engaged 51. Self-aware & EngagedFind your focus. Be yourself. Only better. Take controlAllow your Adapt to the of your personality to environmentthoughts.shine through.youre in. 6 52. The Funhouse High self-consciousness Low self-awarenessRacing mindNervous Not in control Out-of-body experience 53. Funhouse Pausing Eye ContactSettle thoughtsConnect with theindividual Engaged 54. AgendaVideo Production BasicsEngaging Learners on CameraFind Your Focus. Be Yourself. Only Better.Identify Who You Are Talking ToBe Clear, Concise, Conversational, Not ScriptedCoaching OthersJust for Fun 55. Terry Gsell,DirectorBe Specific& Get Personal Speak to one person Friendly relationship Solid eye contact to camerahttp://youtu.be/P2p2I_MPing 6 56. Additional Thoughts Sounding spontaneous is necessaryfor learner engagement Perfection is not desired Keep your enthusiasm up Instructor must know & understand the content,but not recite a script Well-thought-out & detailed instructional designis critical for context & connecting dots 57. AgendaVideo Production BasicsEngaging Learners on CameraFind Your Focus. Be Yourself. Only Better.Identify Who You Are Talking ToBe Clear, Concise, Conversational, Not ScriptedCoaching OthersJust for Fun 58. So How Do You Follow the instructional design? Deliver the learning objectives? Be clear & concise? Engage your friend through the camera? And sound conversational? 59. Create Notes &Improvise AroundThemRefer tosamplescript, page8http://youtu.be/wzsAezUbAvQ 60. 8 61. The Process Start with Excellent Instructional DesignPrep Write Script or Outline for Video PortionsGather Thoughts, Make ConnectionsCreate Notes that you May or May Not UseTheShoot Review Out LoudSmile, Engage Your Friend, and Action!7 62. Other Recommendations Learn to sneak a peek Be patient & ask it of others Take breaks Break it down into manageable clips Understand what can be edited & what cant Do as many takes as it takes Do not settle for just OK, but do not strive for perfection either7 63. Beware Using a TelePrompTer Memorizing Performing 64. AgendaVideo Productio