prod lab week two 10 11
TRANSCRIPT
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Production Lab
Today:
Ammo Talwar – Punch Records
Live briefs
Submitting your project idea
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Live briefs
Working on a project where the parameters are defined by a ‘client’
Ammo Talwar – Punch Records
Alexa Torlo – New Technology Institute
Other live briefs…..
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Blue Eyed Soul Dance Company / Dance Transformations
Dance Company supporting inclusive dance with disabled and non-disabled artists of all ages.
– Finding ways to draw more online traffic to their site and social media presence.
– Focussing on broader UK and International social networks with complimenting interest areas, to build a campaign for this unique programme.
http://bit.ly/Plab-dance
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Library of Birmingham
Race Online 2012 project– Getting 50 housebound citizens online.– Developing a social networking site for these
users
http://bit.ly/Plab-lib
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Fish in a Bottle
Research for a new social archive website.
– Researching archive content in all forms of media
– 6 week internship
http://bit.ly/Plab-fish
CV to [email protected]
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The Positive Ideas Company
Social Media project– New social media tool that will facilitate
interaction between strangers in public– Research project with potential users
Iman Fadaei - [email protected]
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Phase 1: Audit
What have you learnt so far on the course?
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Phase 2: Experiment
How can I use my skills to innovate?
How can I create a lab for myself?
It shouldn’t matter if things go wrong.
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Lab time
Feb 21st – begin
May 3rd – end
7 weeks excluding Easter break
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Assessment
Lab report and evaluation (60% 20th May 2011)
– Project Initiation Document– Highlight reports– Blog posts– Poster– Evaluation
Submit Project Initiation Document
(by Friday 18th Feb)
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Project Initiation Document
Summary
Context
Objectives
Approach
Partnership
Risks
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Project summary
“Edit a local website for a period of time; try to innovate around content; shape an editorial stance; consider how to make the blog sustainable”
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Context
Lots of debate about ‘hyperlocal’ (research)
Different Models (examples)
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Objectives
Experiment with different media
Make an attempt to get readers more involved
Create a clear editorial stance for the blog
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Project Approach
Create a small team to help me work on the blog (especially as Cadbury story is about to go HUGE)
Create ‘packages’ of work with clear deliverables
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Partners
Yes. Two undergraduate students.
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Risks
1. My day job gets in the way.
2. A stronger editorial style puts readers off.
Mitigation:
1. Work as a team.
2. Consult locals before publication.
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Blog
Use daveharte.com for reflecting
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Project Initiation Document
Fill in a form (http://bit.ly/PID2011)
Send it to your Project Board
Project boards feed back to you
Simple feedback
– ‘it’s great’,
– ‘have a word with your tutor’,
– ‘have asked Dave to have a look’
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How we’re organised:
Project Board
Project Manager(s)
Programme Management me and tutors
other students
you
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How we’re organised:
Purple
Red
Yellow
Brown
Green Blue
Black
Orange
Responsible for 5 or 6
Students each
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Next week
No formal lesson.
Project boards meet to look at PIDs and feed back to students.
Project boards send copies to me
(let me know issues / concerns)