Process FocusBy Mr. Worawoot Ounjai

Business Definition

Customer Need &

Expectation

Customer Need &

Expectation

What We Do?

A

T

P

Demand Chain

Market Coverage

Supply Chain

Business Strategy

Demand Chain Management

Catalog

OfficeMate is one

of the most favorite

catalogs in Thailand for the past 14 years with over 200 000, copies and extensive products’ information, helping customer in their decision making.

Website OfficeMate.co.th is one of the first

three websites acquired Trust Mark from the Ministry of Commercial Thailand. Rank no.1 in the office supply website from Truehits.net

Mini Catalog

is a monthly catalog providing the latest products and monthly promotion.

Sales Representative provide services and information to customers with service mind

Business Strategies

Supply Chain Management

Warehouse 7,200 sqm. with

more than 10,000 products stocked covering most of the products available in the catalog.

Intelligence Warehouse Management System developed by OfficeMate to efficiently manage the system in the warehouse.

GPS and Electronic map

OfficeMate utilizes GPS and Electronic map to deliver with greater efficiency.

Business Strategies

Market Coverage

• High density-of- customers zonesto lower cost of deliver and increase sale per route.

• Informative database: breadth and depthto understand and provide products and services to each customers’ need.

• Diversified customer base : commercial vs governmentto diversify risk and to have ability to grow in any situation.

• Leveraging customer base: Personnel segment

Business Strategies

Process Planning to Development

1. Problems & Errors2. Questions & Vision3. Know Why Know How4. Logic Process Programming5. KPI of Process6. Process Development

Process Focus

Process Development• Revising all-step process

Process Focus

Modern catalog

e-Business solutions

Technology

In-house software

Hi-speed change

User Friendly Applications

Technology Focus

Technology

Training & Development Program e-Learning

Key Performance Indicator Complaint Management

Technology Focus

Service

Aesthetics Image Focus

Aesthetic Image Focus

Channels:Website, Catalog, Sales, Call Center,

Telecom, Staff

Logistics:Vehicles, Staff

Communications:Promotions, Leaflet,

Media

Aesthetics Image Focus

Corporation of DesignChange & AdaptationChange & Adaptation

Aesthetic

Technology

Process

Technology

Aesthetic

Process

Aesthetic

Process

Technology

Process

Technology

Aesthetic

?

Q & A