process book movie poster - el orfanato
DESCRIPTION
Process Book made to register the design process of movie poster El Orfanato. Project made for the class Art of Poster Design - SCAD - Fall 2012, Professor Jorge MonteroTRANSCRIPT
[ project 03 ][ beatriz tati nóbrega ][ assigned 02 ][ beatriz tati nóbrega ]
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
assigned 02:
instructions:
Do a poster from the movie “The Orphanage”
Needs to be conceptual. People need to see and understand what it is about
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
about the movie
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
Google search
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
Google search
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
• laura was not afraid, she just wanted to find her son
• even when she discovers the truth, she still not afraid and finds a way to be with her son
• the boy with the hat is minor character in this history
• at the end of the film laura takes the place of benigna and see what really happened, she completed the cycle that benigna was unable to do
some notes about the movie
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
• the focus of the film is in laura and the house
focus of the movie
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
I did this with the intention of understand which were the images that marked me most
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
history with a few images
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
key words
hat, doll, woman, seeks, child, orphanage, kids, cave, water, closet, dark, ghosts, knocking, home, illness, mask, house, basement, disappearance, game...
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
posters references
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
some movie posters
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
some scary movies posters
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
• surreal montages
• interesting
• get attention
• talk about the film
some scary movies posters
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
sketches
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
1st sketches
WEEK 01 - Process Book Project 02 / Beatriz Nóbrega
2nd scketches
after that I showed this scketches in class we discuss about doing the poster with manual resources, so that, I did another scketches
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
photos
at this point I decided to use paper and play with shadows and hand made typography. I registered this images with photography
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
images printed in paper
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
sequence woman
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
sequence kids
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
sequence house
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
photos of the typography
tape
stamp
rope
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
my handwriting
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
then I smashed and tore the paper and scan it again to make this crack effect
my handwriting
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
layouts
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
approaches image manipulations
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
studies
texture that appears in the film entry
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
after talking with the professor I decided to give up of this texture, because it can be said that this texture is a cliche of horror movies and it would be interesting to flee the cliches. I also abandoned in order to do something more simple and strong
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
studies of calligraphy
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 02 - Process Book Project 02 / Beatriz Nóbrega
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
fixing detailsI redid the format of the house as it looked like an arrow. For this, I took as a basis the own home movie
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WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
layout with the new house
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
typographic studies
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
fixing detailsat this point I looked again to the typography of “Guillermo Del Toro” that I was using (Univers) and I changed it, because the effect that I used to blur it made the type rounded, and round typography usually are used in comic text, or something like that
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WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
fixing detailsI replaced for the Helvetica Neue, that is less condensed and so that I would be able to print, scratch the paper and scan it again making a good effect in the typography for a scary movie
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WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
fixing detailsI did the same with the “El Orfanato”
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WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
fixing details
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I increased the black space on the right and equated the spacing between the children
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
studies of typographic compositionadded the name of the producer and an effect sentence about the movie
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
studies of typographic compositionadd more black space on the right
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
tried to add the awards that the movie was nominated but I tought that made the poster too crowded
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
result
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega
WEEK 03 - Process Book Project 02 / Beatriz Nóbrega