The Holiday Sales Tip Sheet

WITH DATA FROM IBM DIGITAL ANALYTICS BENCHMARK

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Tip 1: Help holiday shoppers get an early start with coupons and discounts.

Online sales on Thanksgiving Day were up 14.3 percent over 2013.

THE EARLY BIRD SPECIAL.

DIGITAL ANALYTICS BENCHMARK

Tip 2: Shoppers want less frequent, more targeted emails with offers specific to them.

Black Friday promotional emails decreased by 11 percent since 2013.

LESS IS MORE WITH EMAIL.

DIGITAL ANALYTICS BENCHMARK

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Tip 3: Celebrate mobile shoppers with exclusive offers and discounts.

Mobile traffic on Thanksgiving exceeded half of all online traffic for the first time.

MEET THE MOBILE SHOPPER.

DIGITAL ANALYTICS BENCHMARK

DIGITAL ANALYTICS BENCHMARK

Tip 4: Make sure your website is easy to use and navigate on any device.

Smartphones generated more online traffic over the holidays, but tablets accounted for 13.4 percent of online sales, compared to smartphones with 9.1 percent.

SMARTPHONES BROWSE, TABLETS BUY.

DIGITAL ANALYTICS BENCHMARK

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Tip 5: Give online shoppers the bargains they’re looking for.

Online sales went up on Cyber Monday but average order value was down 3.5 percent over 2013.

THE BARGAIN HUNT IS ON.

DIGITAL ANALYTICS BENCHMARK

Which strategies drove the most online sales for retailers in 2014?

Follow @IBMExpOne for the next installment of the Proceed To Checkout series.

GET THE COMPLETE US ONLINE HOLIDAY SHOPPING REPORT HERE.