Introductory Qualification Paper

For Our Partners

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Our mission

Our team, our local representatives and our cooperating partners

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Our services

Proactive M&A, the newly established affiliate

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3

5

The Proactive Group4

Representative of Malik Management Zentrum St. Gallen6

Selected references7

Financial and ethnical creditworthiness8

Social Responsibility9

Contents

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Our mission

We offer holisticsolutions

We are in the same boat with our

Clients

We deliver creative and unique solutions

We bridge the gap between domestic and international

We create value –in our work and

after the working hours as well

Instead of simply reducing symptoms, our solutions address the fundamental causes ofissues on the strategic and system-level. When solving problems, we consider the valuesand expectations of the management, the unique culture, the Client’s specific way of operationand the operating environment. We work in interdisciplinary teams made up of „classic”management consultants, attorneys, engineers and other experts on an as-needed basis.

We not only make the recommendations, but we implement them or manage theirimplementation. In many cases we provide our services on a success-fee basis. As we worktogether with our Clients we encourage them to learn and adopt our strategic approach andefficient work methods.

The problems that are unique, complex or require a novel approach inspire us. We do notbelieve in standard industry solutions. For each of our Clients we create solutions that aretailored to their specific case, build on their unique organizational culture and bringmeasurable benefits to them. The professional knowledge, skills, personality andcreativity of our consultants play a central role in achieving this purpose.

We have developed a broad network of international partners. We are the regular localpartner of several multinational top-tier consultancies and training firms that have nopermanent local office in Hungary. Through our network we help Hungarian companies attractforeign capital, expand internationally and win EU and international tenders.

We are a socially responsible, for-benefit company. We evaluate our work againstexceptionally high ethical norms. As a part of our group, Sunflower Non-Profit Ltd. supportsthe (re)integration of disadvantaged employees to the labour market. Our consultants takesocial responsibility seriously not only during their work but in their private lives as well.

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Management

TIBOR HÉJJ

Founder, Managing Director

Phone / fax: +36 1 266 1778

Mobile: +36 30 350 0296

Email: hejj.tibor@p-m-c.eu

Tibor has 20 years of experience in strategic and

management consulting. Before founding PMC he worked for

The Boston Consulting Group as Country Manager and led

the Hungarian operations of A.T. Kearney as Partner and

International Vice President. He is the founder of PMC, the

only Hungarian strategic management consulting boutique,

which is independent, yet the local cooperating partner of

international strategy consultancies.

Sophia University Institute (Italy) –

Economics – Management (PhD) in progress

Vanderbilt University (USA) – MBA

Budapest University of Technology and

Economics (Hungary) – Electrical

Engineering MSc

Education, QualificationsSelected Projects and Personal Credentials

Social Responsibility

• As the Managing Director of PMC, Tibor generated and run assignments in

strategic consulting, market entry, sourcing, project management, innovation

management, due diligence, M&A, PMI, IT consulting, turnaround management

and interim management. He is also an experienced trainer and coach.

• Tibor took over the Budapest office of A.T. Kearney in its second year of

operation. He repositioned the company, increased its revenue to € 7 Mio.

and made its operations profitable. Later, Tibor became the member of the

Central European Profit Center’s vice president team.

• Tibor worked 6 years for The Boston Consulting Group, generating and

running assignments in strategy, post-merger integration and reengineering in

different countries within Europe. As Country Manager he was involved in the

foundation of BCG’s Budapest office, generating a revenue of € 4 Mio.

• From 1983 to 1993 Tibor was the co-founder and one of the Executive Vice

Presidents of “Műszertechnika”, which became the most successful local

computer and telecom company of its time with a yearly revenue of some $ 30

Mio. Tibor set up and presided over subsidiaries in Germany, Switzerland,

USA and Taiwan.

UNICEF Foundation – Member of

Supervisory Board

Home-Start Hungary Foundation –

President of the Board

Sunflower Non-Profit Ltd. – Founder

Beautiful Present Foundation – Founder

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Our Team

Péter Csákvári

Director

csakvari.peter@p-m-c.hu

Dr. János Matuz

Senior Consultant,

Attorney-at-Law

janos.matuz@p-m-c.hu

Endre Dániel

Senior Consultant

daniel.endre@p-m-c.hu

Gábor Lajos Nagy

Senior Consultant

nagy.gabor@p-m-c.hu

Anita Imrő

Junior Consultant

imro.anita@p-m-c.hu

Zoltán Szabó

Senior Consultant, Engineer

szabo.zoltan@p-m-c.hu

Eszter Csibi-Kuti

Junior Consultant

csibi.kuti.eszter@p-m-c.hu

Eszter Somogyi

Office Manager

somogyi.eszter@p-m-c.hu

István Nagy

Cooperating Partner

nagy.istvan.otto@p-m-c.hu

Györgyi Radocsányi

Financial Administrator

radocsanyi.gyorgyi@p-m-c.hu

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We have presence in many countries, worldwide

Miodrag SalaiManaging Partner,

PMC Serbia

miodrag.salai@p-m-c.rs

Attila Dudás

Associated Consultant

dudas.attila@p-m-c.eu

Károly Héjj

Associated Consultant

karoly.hejj@p-m-c.eu

Levente Polyak

Associated Consultant

levente.polyak@p-m-c.eu

Vincent Donnat

Associated Consultant

donnat.vincent@p-m-c.eu

Representative office

• Before Miodrag becamethe Managing Partner of PMC Serbia, he workedfor A.T. Kearney as a Senior Associate and held top management positions for many years in leading banks in South-EasternEurope

• He draws significantexperience in riskmanagement and crossborder financingtransactions

• Born in Serbia, did hisMBA in Hungary

• Károly gained extensivemanagement experienceas the Head of Business Excellence of the HVP division of Siemens inSwitzerland

• Beside representing PMC in Switzerland Károly is a Controller of SwissFederal Railways

• Born in Hungary, studiedboth in Hungary and inSwitzerland, Swisscitizen, living in Baar/Zug and being home in bothcultures

• Attila has extensiveproject management experience gained mainlyin automotive industryworking as a freelancerconsultant for partnerslike Daimler Group

• He is lecturer and tutor atBaden-WuerttenbergCooperative StateUniversity

• Born in Germany, fromHungarian parents, studied in Germany, livedmost of his life inGermany

• Prior joining PMC, Vince worked at theHeadquater and at theRomanian subsidiary of Société Générale as an auditor and project manager

• Previously he participated in severalstrategic and evaluationproject in Silicon Valley (USA)

• Born in France, studiedand worked both inFrance and in the USA

• Levente has more than 15 years experience in thefield of M&A and management consultancy

• Befor becoming a freelancer, he worked asSenior AssociateConsultant for GothamConsulting (NY) and hold the Vice President positionof Alternative Investments at Structured Capital Group

• Born in the USA, fromHungarian parents, studiedand worked in the USA

Subsidiary Representative office Representative office Representative office

USA, CanadaFrance, RomaniaGermany, AustriaSwitzerlandSerbia

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Our services are at the cross-sections of a virtual 3D cube

• M&A (either on the sell-side

or the buy-side)

• Due diligence

• National and EU grants

• Corporate finance

Strategy

• Strategy development

(entry, exit, acquiring

expansion)

• Strategy workshops and

know-how transfer

• Benchmarking & best

practice

• Strategic due diligence

• Optimization of ownership

structure

Attracting capital

Management

• Cluster Management

• Innovation Management

• Interim Management

• Supply Chain Management

• IT controlling

• Reducing Cost

• Crisis Management

• Project Management

• Quality assurance

• Monitoring

• Top management trainings

As a result of successful projects our „Attracting capital” business has grown into an independent

affiliate under the name Proactive M&A

Proactive M&AWe are the sole local partner of Malik Management Zentrum St. Gallen, thus

making the following Malik methdology based strategic trainings and

workshops available for our Hungarian Clients:

• Strategic management• Malik Management Efficiency• Viable Organization Model

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Local representative officesin Austria, Canada, France, Germany, Switzerland, Romania and USA

Profile: Representatives of the PMC Group, serving our Clients with our complete portfolio

Established in: 2014Profile: Serbian subsidiary of the PMC Group, as a jointventure with a well-respectedlocal partner, serving our Serbian Clients with our complete portfolio

Established in: 2000Profile: Support the (re-)integration of disadvantaged employees to the labor market

Our successful operation enabled us to continuously expand ourcompany group, thus providing a more diverse, yet synergisticrange of services for our Clients in several fields

Established in: 2003Profile: Strategic and management consulting

Established in: 2013Profile: Attracting capital; M&A projects; financial advisory

Established: 2012Profile: Consultancy related to R&D&I, EU funds, Hungarian Grant system, tendering and incubation for startup companies

Proactive Management Consulting (PMC)

Proactive M&A(P M&A)

Biostatisztika(„Biostatistics”)

NapraForgó Non-Profit(„Sunflower”)

Local subsidiary inSerbia

Non-ProfitFor-Profit (based in Hungary)For-Profit (based inforeign countries)

While still working as Country Manager of the Boston Consulting

Group, Tibor Héjj founded NapraForgó Non-Profit to aid the

disadvantaged people in entering / returning to the labor market.

In 2002 A.T.Kearney (ATK) decided to

close its Budapest Office. In 2003 PMC has been established by Tibor Héjj, former

International Vice President of ATK, as a new independent consultancy and the local representative

of A.T.Kearney.

As a result of successful projects the „Attracting capital” business unit of PMC Group has grown

into an independent affiliate under the name

Proactive M&A thatprovide full service toour Partners during

M&A process.

As part of our international expansion we are in the process of setting up

representations in foreign European(Germany, Switzerland, France) and in overseas countries (USA, Canada). Our first subsidiary was set up in Serbia. We

plan further expansion in 2015.

In 2012 we established Biostatisztika to help our

Clients taking advantage of the numerous R&D&I and

Grant opportunities inHungary.

Representative officesin foreign countries

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As a result of successful projects our „Attracting capital”business has grown into an independent affiliate

Attracting capital

Proactive M&A

• Leveraging the synergy between PM&A and other member of the

PMC Group we offer full range of services to our Clients in all

phases of the M&A process

• Our main services: attracting capital, liaising with investors,

coordination of M&A process and due diligence, corporate valuation

and financial advisory

• We prepared and managed one of the largest transactions in the

private sector in 2013 as a sell-side lead consultant.

• To show that we are indeed in the same boat with our customers,

we offer our investor seeking and buying / selling services on a

100% success-fee basis.

Some of our satisfied customers:

OKF

Semmelweis Egyetem

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We are the sole Hungarian local partner of Malik Management Zentrum St. Gallen

• The Malik Management Centrum (Malik MZSG) is a global

consulting and training company founded more than three

decades ago, based in Switzerland

• The company is genuinely exceptional, since it has introduced its

general management system in an integrated, academic approach

to more than 20 000 professionals worldwide in form of a training

or a consulting service since its listing in 1984

• It operates with almost 300 employees, all of them being

seasoned professionals with extensive business experience

• It has its own local offices in: Vienna ¦ Beijing ¦ Berlin ¦ Hong Kong ¦

London ¦ Shanghai ¦ St. Gallen ¦ Toronto ¦ Zurich

• The trainings of Malik MZSG are only available through PMC in

Hungary

• Highlighted Malik MZSG trainings that are available in Hungary

• Strategic Management

• Malic Management Efficiency

• Viable Organization Model

Dr. Fredmund Malik

Founder, Owner and

Chairman of Malik MZSG

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Selected references in the field of Strategy

2013 Renewing the strategy of a business division of a multinational telecommunications

company using the for-benefit („social benefit”) concept

2013 Strategy development, stakeholder analysis, risk and opportunity analysis and definition of

strategic goals for the a state-owned loan company. Creating and conducting a leadership

workshop for the top management based on the methodology of Malik Management

Zentrum St. Gallen

2013 Conducting business analysis and preparing road show documents of a renewable energy

plant investment for a Norvegian renewable energy company

2012 Supporting the Hungarian branch of a multinational bank in establishing new partnerships

with strategic importance in the telecommunications sector

2012 Preparing a policy study about the strategy-based operational and organizational

development plan of a state-owned railway company

2011 Organization development at the animal-health division of the Hungarian affiliate of one of

the biggest US pharma company

2010 Support of the preparation and supervising the implementation of the strategy of the

Hungarian Post Plc

2010 Preparing the implementation concept of a web portal offering complex energy services at

the headquarter of a multinational energy company

2009 Elaborating the expansion strategy of a leading German water and environmental service

company in connection with its new activities

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Selected reference letter in the field of Strategy

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Selected references in the field of Management

2013 Conducting operational and organizational efficiency diagnosis, development of performanceand efficiency improving recommendations, planning subprojects and preparing their projectleaders in order to implement these recommendations for the commercial directorate of amultinational pharma company

2013 Hungarian branch of a multinational insurance group: development of recommendations toimprove the cost efficiency of the sales agent network, development of an Agent SegmentationModel, segmentation of agents based on this model and preparing a segmentation-basedagent management system

2013 Project Management, Quality Assurance and professional expertise for the elaboration of adetailed network development concept for a state-owned bank

2012-14 Project management of the „Protection with Mobile Dam in Flooded Areas” project, subsidizedby CHF 3 million by the Swiss–Hungarian Cooperation Programme with the NationalDirectorate General for Disaster Management as the Beneficiary

2012 Consultancy in relation to litigation in the Hungarian energy sector (between Hungary and amultinational energy company) in cooperation with the Frontier Economics (please find ourreference letter on the next page)

2010-14 Swiss Agency for the Development and Cooperation (SDC): monitoring the development ofa town’s drinking water supply infrastructure and distribution system in Eastern Hungary

2009 Introduction of Lean Manufacturing (Toyota Production System) at a factory in Hungary,

appointed by JMAC, the oldest Japanese management consulting firm

2006 Interim management of the Hungarian and Austrian affiliates of GFT AG, a leading German IT

company, listed on the stock-exchange (please find our reference letter on the next page)

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Selected reference letters in the field of Management

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Selected references of newly established PM&A

Selected references in Attracting capital and M&A

2014 Coordination of due diligence process in cooperation with a multinational information technology

equipment company in order to sell their Hungarian Data Services to investors coming from the

US. We also proposed significant changes regarding future business model and corporate

governments of operation

2014 Preparing and managing the sale of the assets of German affiliate of the evopro group to

Accenture as sell-side lead consultant

2013 Preparing and managing the sale of evopro group’s industrial software development business

(employing 600 Development Engineers in four countries) for Accenture as sell-side lead consultant

(please find our reference letter on the next page)

Proactive M&A

2012 Selling a branch of a leading Hungarian private company with about 100 electrical engineers to

a German multinational company

2011 We assisted a contemporary Hungarian designer - in developing a viable business model,

attracting a financial investor, obtaining over USD 2.6 million in equity and loan financing and

realigning their business processes for increased potential

2011 Liaison in the sales of the largest (4 MW) Hungarian biogas plant after its launch

2005 Preparing a medium-term business plan, due diligence and valuation of the a Hungarian company

and strategic support of a multinational bank during the privatization process

Selected references of PMC in the field of attracting capital and M&A

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Selected reference letter in the field of Attracting capital and M&A

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Creditworthiness of Proactive Management Consulting

Ltd. has been rated AAA (highest creditworthiness) by

the international business information company, Bisnode.In Hungary, only 0.63% of the firms are entitled to

AAA credit rating representing excellent financial

stability.

The British Chamber of Commerce in Hungary –(BCCH) decided to found the St. George Award in 2010.The Award stands to recognise outstandingmanagement achievement in line with the values of thelife and behaviour of St. George. The first winner ofthe Award was Tibor Héjj, Managing Director ofProactive Management Consulting Ltd., in 2011.

Creditworthiness and stability – financially and ethically

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Social responsibility does not end at work - Sunflower Non-ProfitLtd. founded by our consultants is an example

MissionThe goal of Sunflower Non-profit Ltd. is to support the

(re-)integration of disadvantaged employees to the labour market.

Facts & Numbers

Founded in: 2000

No. of employees: between 50 to 100 people, 50% of whom disadvantaged

Offices: Érd, Budapest, Kecskemét, Szeged, Tata

No. of disadvantaged jobseekers in our job placement services (2013): 214 people

No. of disadvantaged employees founding a job on the open labour market (2013): 52

Annual revenue (2013): close to € 1 million

AwardsMagyar Telekom’s Delfin

Award for equal rights (2009)

Acknowledging the value of the

cooperation between PMC and

Sunflower

Socially Responsible

Company of the Year (2007)

Joint Award of the Schwab

Foundation and the Boston

Consulting Group

HR Team of the Year(2007)

For improving the chances of

the disadvantaged

Services

For employers: job placement, labour market consultancy, specific trainings on integrating

disadvantaged employees, HR due diligence

For employees: preparation training (for individuals and groups), counseling, job matching

and placement, job retention, follow-up

We hope to have you as our next partner!

1126 Budapest, Szendrő u. 30.; Comp. Reg. No..: 13-09-092832;

ISO 9001:2008 Certificate Registration No.: 01 100 1319942

Email: hejj.tibor@p-m-c.eu

Phone / Fax: +36 1 266 1778

Mobile: +36 30 350 0296

www.p-m-c.eu