proactive employee referral programs by lou adler
Post on 20-Oct-2014
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TRANSCRIPT
AGENDA/OBJECTIVES
One
Networking is a sourcing
process, not a hiring system
Two
Networking is essential in
a talent scarcity situation
Three
Convert jobs into careers
to attract & hire passive
candidates
Four
PERP your ERP and create
a VTC to target 83% of the
talent market
Proactive Employee Referral Programs
SCARCITY VS. SURPLUS
A Business Process for Hiring Top Talent
Performance Profiles Careers, not Lateral Transfers
Talent-centric Sourcing Target the Best People
Evidence-based Interview Two Core Questions
Integrated Recruiting Careers vs. Compensation
THE EARLY-BIRD SOURCING
STRATEGY Change in Growth, Impact, and Satisfaction Over Time
83% 17%
Explorers Tiptoers Searchers Networkers Hunters
40% 15% 8%
2011 LinkedIn Survey –
4,550 fully-employed
professionals
Career Move Better Job Good Job Lateral Any Job
Super Passive 28%
9%
Compelling
Exceptional
Recruiters
VTC Email
Cherry Pick Network
PERP2
PERP Networking
Nodes
SEO/SEM Hubs
Compelling Niche Boards
ERP & Boring Job
Descriptions Generic
Boards & Boring Ads
Inbound Outbound
20% Postings Visible & Compelling
20% Targeted Email
Targeted/Mail Merge
60% Networking
VTC – PERP
PERFORMANCE-BASED JOB
DESCRIPTIONS
Basic Performance Objectives
• Collaborate with sales rep to develop customer solutions at C-level in F500 companies
• Lead intense detailed product spec presentations to sophisticated buying groups
• Provide technical liaison to engineering design groups
• Work with contracts on developing cost/price/margin analysis for $5mm+ programs
• Handle 3-6 major programs concurrently
• Assess impact of spec changes on design, project & cost projections
Performance &
Potential
Skills &
Experience
Hidden Talent Market Public
Talent Market
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree ERP/HM
Groups Nodes
You
THE VALUE OF YOUR CONNECTEDNESS
Think In-Out vs. Out-In
• Who is the best person you’ve worked with in the past few years?
• Why is the person top notch?
• Would the person return my call if I mentioned your name?
Why this is important:
• They call you back
• They’re qualified
• Ask the “Yes” question
• Recruit 1st – Network 2nd
• Follow the 80/20 Rule
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree ERP/HM
Groups Nodes
You
THE VALUE OF YOUR CONNECTEDNESS
Think In-Out vs. Out-In
Why this is important:
• They call you back
• They’re qualified
• Ask the “Yes” question
• Recruit 1st – Network 2nd
• Follow the 80/20 Rule
The Golden Rule of Passive Candidate
Recruiting
Present a slate of 3-4 top prospects to the hiring manager in 72 hours!
Navigating the Network PERP, Hopscotch, and
Cherry-picking
Who in Your Company are Worth PERPing for Your
Toughest Jobs?
BUILD A 360° NETWORK MAP
Position
• National Sales Manager
• Software developer
• Manufacturing engineer
• Financial analyst
• Supply chain
• Plastics tool designer
• Banker
• ____________________
Referred
Referred
and many more…