proactive crisis management through internal crowdsourcing
DESCRIPTION
Internal crowdsourcing is a relatively new way to use the eyes and ears of your employees to avert a crisis or reduce the impact of a crisis. (It does NOT involve social media.) Learn what it is and some strategies for using it in your organization.TRANSCRIPT
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Proactive Crisis Management Through Internal Crowdsourcing
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Recognize a potential
crisis in the early stages
and it can more easily be
prevented from escalating.
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If a crisis does ensue, early
detection enables more
effective mitigation.
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Spot the Unpredictable
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We would love to
have the ability to
spot every potential
crisis situation...
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…but it’s just not
possible from the
comfort of
headquarters.
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To have an effective and
workable crisis management
plan, gather the most
current information possible
at ground-zero.
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How can your company
better detect a brewing crisis
in the early stages?
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How can it facilitate the
efforts of the crisis
management team to cope
with ongoing crises?
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How do you get an accurate, up-to-the-minute view of a situation?
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The Power of Internal Crowdsourcing
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Internal crowdsourcing
uses the eyes and ears
of your staff to gather
critical information in
real-time.
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People on the scene can
provide valuable
intelligence about a
smoldering issue and
report new issues that
would otherwise be missed.
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* This is not your
typical crowdsourcing.
It does not involve
social media.
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Internal crowdsourcing involves a tightly controlled internal group of people involved in private communications.
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What types of “on-the-
ground” information can
internal crowdsourcing
monitor?
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• Real-time eyewitness intelligence
• Crisis response field reports
• Suspicious activity
• Safety risks and hazardous
situations
• After-action assessments
• And more…
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Situational
awareness and
safety are improved.
Reaction time is
decreased.
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Have a Direction
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You don’t want to just hand
someone a laptop and tell
them to crowdsource some
information.
You need to go in with a
plan.
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1. Determine your goals
and share them clearly
with everyone who will be
involved with internal
crowdsourcing.
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2. Decide how you will
aggregate and utilize the
information.
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3. Consider how that
information can best be
used to direct your crisis
management strategy.
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A New Type of Crowdsourcing Tool
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A new crisis
communication
application that
makes internal
crowdsourcing
possible.
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True 2-way communication
using:
• Detailed messages
• Forms
• Checklists
• Photos
• Location-based services
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Push a request for information to specific groups of people, then receive detailed responses.
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Crowdsourcing is just one of the many ways EarShot can be used:
• Security status checks
• Communications with field personnel
• Reporting damage and safety issues
• Severe weather reports
• Remote surveys
• And more…
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Contact MissionMode to learn
more.
www.missionmode.com/earshot
Smarter Emergency Notification and Incident Management
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Proactive Crisis Management Through Internal Crowdsourcing
Text © Copyright 2013, MissionMode Solutions. Images are copyrighted by their respective creators through BigStock. MissionMode, the MissionMode logo, and EarShot are trademarks of MissionMode Solutions, Inc.