Digital Marketing Services from Pro-ActiveEngaging online audiences

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ABOUT PRO-ACTIVEPro-Active are a truly innovative digital marketing services company. We were the first to create and deliver personalised video and have been pioneering the use of personalised websites through our own PURL technology for over 5 years. So if you want to work with a digital company that is ahead of the curve, please get in touch and let us show you how to get more from your digital marketing.

Our range of innovative data driven digital solutions include:

• Personalised Websites / PURLs

• Web Design, creation and optimisation

• Email Bureau

• Personalised Video

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Pro-Active have worked with Oracle for over 7 years and consistently provide invaluable support to help drive EMEA Transactional demand generation campaigns, across multiple countries, each with disparate data provisions. Taking large volumes of raw data, on many occasions at short notice, they transform it into highly segmented sales and marketing lists across EMEA. This ensures that we maximise ROI across the region, which is crucial for our business. Their offering and service is second to none. I trust them completely and would have no hesitation in recommending them for large complex mission critical data mapping projects.” Head of EMEA Transactional Marketing, Oracle

PERSONALISED WEBSITES / PURLsPersonalised websites increase engagement and ultimately response. Our unique PURL offering enables you to get the most out of this new web technology and attain outstanding results for your offline and online marketing campaigns. Wow your customers and prospects by directing them to a fully personalised website and track each and every interaction with you.

• Deliver highly personalised content on your campaign landing pages

• Track and follow each and every response to your campaign

• Drive offline prospects online

• Enable analysis of both online and offline campaigns in one place

• Improve engagement & response rates

“ We’ve started working with Pro-Active’s Personalised URLs (PURLs) for our B2B marketing campaigns, and already the results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools. Once you begin using PURLs it also gives you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones. We’ll certainly be using them extensively over the coming months.David Copeland, Marketing Director, Faversham House

WEB DESIGN, CREATION & OPTIMISATIONEffective websites and landing pages lead to increased sales, enhanced communications and more engagement with your customers and prospects. Your website is your virtual shop window, therefore you need to maximise the opportunities available to you.

Our Digital Team are experts in HTML, CSS, Javascript, PHP and MySQL technologies and are available to you at short notice to resource anything from web page creation though to responsive design or the build of e-mail templates.

“ Absolutely love PURLS first dabble resulted in a 359% ROI so well worth the experiment. Furthermore one of our PURL leads generated Sponsorship revenue for another portfolio. All in all WIN WIN! I would highly recommend the team at Pro-Active - everyone was helpful, efficient and a pleasure to work with.Sangeeta Sami, Senior Marketing Manager, Informa Telecoms & Media

“ I have used Personalised URLs for our B2B email campaigns. Peter and his team were very helpful and effective throughout the process. On my first PURL campaign, I have

generated lots of enquiries, plus ROI was TRIPLED compared to normal email campaigns. I strongly recommend ProActive’s Personalised URLs service for those who are looking for

immediate return for their marketing activity. Semi Tezel, Senior Marketing Manager, World Trade Group

immediate return for their marketing activity.Semi Tezel, Senior Marketing Manager, World Trade Group

Email is still a very effective marketing channel and our digital team have a collective 30+ years of experience in the conception, planning, design and deployment of email marketing campaigns. We can help you achieve real measurable results, whilst taking care of everything for you.

Over 50% of emails are opened on smartphones, so make sure your emails and landing pages are optimised for this ever expanding technology.

• Email HTML Creation

• Email list sourcing

• Email optimisation

• Email Spam Filter Testing

• Email Campaign Deployment

• Email Analytics & Reporting

EMAIL BUREAU

PERSONALISED VIDEOPersonalised Video is the future of personalisation, enabling you to deliver individual online videos to PURL campaign responders or registered visitors to your website. Pro-Active were the first UK company to bring you this technology and can help you with:

• Initial concepts and scripting

• Storyboarding

• Filming

• Post Production

• Animation

• Hosting & Deployment

“ I have worked with Pro-Active when I was at Haymarket and they have invested heavily in the latest personalisation technology and they really make things easy for me to get campaigns out quickly. I was especially impressed with their online systems that allow you to proof a campaign digitally and instantly. On top of this they have also provided list brokering services that have helped me to scope out new prospect data - 100% recommendedTom Nichols, Direct Marketing Manager, Bauer Media

“ I’m really pleased with the recent PURL campaign, particularly with the 1 click visitor campaign results so far. I’ve sent two emails and received about 200 direct registrations so definitely worth the investment.Mark Thomas, Head of Marketing, BME Global

CLIENTSPro-Active’s client base spans the UK, US, Europe and the Asia Pacific and includes global blue chip IT & Technology companies, such as Oracle, Symantec and Microsoft as well as leading media organisations such as the BBC, The Guardian and The Daily Mail Group.

“ Having used PURLs in conjunction with personalised digital print, we have seen our response rates from traditional DM increase dramatically. The real time alerts from PURL activation and online reporting functionality are incredibly useful for tracking the effectiveness of direct mail. The integration of PURLs into our traditional marketing channels have way succeeded our expectations and as such, will be deployed in all future marketingNeill Howard, Senior Marketing manager, DMG World Media

If you’re left wanting more...visit www.pro-activeuk.com

Call: 0845 121 2280Email: info@pro-activeuk.comVisit: www.pro-activeuk.comTweet: @pro_activeuk

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