‘‘Priyadarshini’Priyadarshini’A Women Development A Women Development

Scheme Scheme

Priyadarshini – “Good to look at”

Man is born of woman ; he is flesh of her flesh and bone of her bone

Yet the irony is that we treat woman as a weakling , due to brute force

That is how , Priyadarshni welfare scheme was launched, to woman to stand up to say “ I am shakti & I demand respect”

‘May I help you?’

For every 1000 men, there are only 800 women

If this isn’t alarming, what is?

Ultimately, it's all about breaking barriers and changing mindsets so that women's

capabilities too can be tapped for the benefit of the tourism sector

The Undesirable Child

“Indian society, like most of the societies world over, is patriarchal. A man has to be reborn as a man to attain moksha (redemption). A man cannot attain moksha unless he has a son to light his funeral pyre. Also, it says a woman who gives birth to only daughters may be left in the eleventh year of marriage.”

Women’s Empowerment and Livelihood Programme in the Mid Gangetic Plains (MGP)

Priyadarshini Scheme

  (Project Priyadarshini - christened after erstwhile Prime Minister Indira

Priyadarshini Gandhi)

Background Significant proportion in population.

Measures by Constitution and Government of India.

On 30.01.2006, Department of Women and Child Development was upgraded to an independent charge of Minister of State for Women and Child Development, marking an important milestone in this field.

The Programme is assisted by the International Fund for Agricultural Development (IFAD).

Objective of the Priyadarshini

The objective is to empower in holistic and sustainable manner vulnerable groups of women and adolescent youth in the project area through promotion of improved livelihood opportunities through formation of women’s Self help Groups.

Important focus on addressing the women beneficiaries.

The whole idea behind Project Priyadarshini is to address the key issue of gender bias in our society.

The scheme is aimed at making the women self-reliant through their Self Help Groups(SHGs).

The project will focus on capacity building in the tourism sector.

The scheme certainly behaves well for women's employability in India. Even in the rural workforce, the balance is skewed - out of the 310 million workers, only 111 million are women.

Scope of Priyadarshini

The project will cover the District of Madhubani and Sitamarhi in Bihar and Shravasti, Bahraich, Rae Bareli and Sultanpur in Uttar Pradesh and would be expanded to other districts as well.

To start with, two blocks each in the six districts, would be taken up under ''Priyadarshini' scheme involving 600 SHGs which would benefit about 9000 families.

The project would be of 8 years duration.

Listing achievements

The Women Reservation Bill is already in Parliament.

Hiking the stipend of Anganwadi workers.

Setting up the SHGs.

Guidelines of Priyadarshini

Form Self Help Groups and others existing in the project area will have the option to join the project.

Training will be given to the SHG members on SHG related topics, income generation and allied activities, marketing of products, social issues etc.

Community Based Service Centers (CBSCs) will be established in the project blocks to reach out to the SHGs and provide all support and guidance along with NGO’S help.

Specialized agencies will be engaged to implement various components of such as financial institutions, agricultural / dairy / fishery agencies etc. to assist women beneficiaries in livelihood enhancement and marketing agencies for marketing of products etc.

Women will be provided all support required for setting

up small and medium enterprises to enhance their income.

Appropriate marketing strategy for marketing SHG products.

The government targeted to set up 25,000 SHGs during next five years in UP.

Development will not be possible without women’s participation: Sonia

Gandhi