private label debit & mobile payment | pdi software

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Convenience retailers investing in private label debit can create “sticky” customer relationships and incentivize members to make it their primary method of payment.

PaymentsPrivate label debit& mobile payment

PDI enhances its industry-leading Marketing Cloud Solutions with integrated private label debit and mobile payment. Convenience retailers and petroleum wholesalers can count on the PDI Marketing Cloud platform for secure, reliable, and integrated digital payments. Ease-of-use and speed pave the way to dedicated members, and mobile pay makes a frictionless experience a reality.

Serving convenience retailers including:• Circle K�¬6SHHGZD\• Cumberland Farms• Irving Oil • Giant Eagle (GetGo)• Spinx

The power of combining loyalty and payments is real—it builds brands and trusted relationships giving consumers a single app with access to offers, rewards and payment.

Debit is the preferred form of U.S. payments, representing two-thirds of all card transactions.


% of Program MembersProgram Member Segmented by Adoption Level

Private label debit programs can save retailers money on interchange fees

Average Sales Lift Above Baseline

Super AdoptersAverage purchase quantity greater than or equal to twice baseline

Increase AdoptersAverage purchase quantity greater than baseline, but less than twice baseline

Neutral AdoptersAverage purchase quantity equal to or less than baseline

Non-AdoptersZero purchases during previous two months

10% 178%

12% 72%

61% 12%

17% 8%

A private label debit program can save retailers money on credit card fees that they can invest back into rewards and incentives for their consumers, resulting in greater customer loyalty.

Among customers who join a private label debit loyalty program, a remarkable 83% become active users.


5HWDLOHUV�FDQ�DFFHSW�PRELOH�SD\PHQWV�LQVLGH�the store and at the pump. This gives shoppers more choices in how they pay. Mobile receipts are also supported.

Supported Payment Types

Mobile Payment

Supported POS Types

NCR RPOS

Gilbarco Passport

Verifone Commander ZipLine Private Label Debit


Get Up & Running with Payments

All transactions guaranteed, allowing your company to receive the full face value of every purchase made.

Process:

• Your company receives the full value of all transactions in one batch• If a customer’s account has insufficient funds, a return event creates a business hold status for the account• Our customer service team works to resolve the event with your customer, and once the return is resolved, the account is reactivated

Settlement

Tailored marketing plans to support a unique program for merchants. Get a dedicated consumer engagement manager to support employee training, grow consumer adoption, and increase member engagement.

Services:

�¬1DPLQJ�DQG�EUDQG�GHVLJQ�¬9RLFH�RI�WKH�&XVWRPHU��92&��RQ�VLWH�LQWHUFHSWV• Segmented shopper campaigns• Email marketing & social media• Digital advertising, promotional campaigns & sweepstakes

Consumer Engagement

Best-in-class support, so your customers can swipe, save, and smile – at no cost to you. U.S. based support centers staffed with friendly, bilingual agents, who stand ready to assist your customers.

The team handles customer calls including, but not limited to:

�¬&DUG�PRELOH�SURJUDP�LQIRUPDWLRQ��DFFRXQW activation assistance�¬5HWXUQHG�WUDQVDFWLRQV��FROOHFWLRQ�VHUYLFHV• Customer transaction disputes & refunds

Customer Service

Available to meet the consumer wherever they are: Mobile App, Desktop, Kiosk

�¬,QVWDQW�DFWLYDWLRQ�RQERDUGV��RI consumers without micro-deposit process�¬%DQN�OLQNHG�HQUROOPHQW�RIIHUV�HDVH�RI�PRELOH enrollment with consumer’s online bank credentials

Enrollment

private label debit & mobile payment | pdi software

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