PRIVACY IS FOR LOSERSSTIMA - 21/01/06
2013?PROTECTING DATA CRYPTO TOOLS
Tor and Bitcoins
2014?
RETARGETING REMARKETING TRANSPARENCY INDIVIDUAL BENEFITS
Do not track fail
2015?LAW SUITS PRIVACY LEGISLATION FACEBOOK DATR COOKIES
EU Safe Haven
PERSONALISATIONTARGETED ADS
Doom Scenario
INTELLIGENT ASSISTANT
BASED ON BIG DATA LOCATION - CONTEXT - INTENT
Zuck Jarvis
SIREN SERVERSWE GIVE OUR DATA AWAY FOR NOTHING!
INSTAGRAM
TAKING PHOTOS PUTTING FILTERS SHARING THEM
TWITTERCONNECTING WITH FRIENDS READING THE NEWS.
FACEBOOK
BEING ABLE TO BRAG ABOUT YOURSELF STALK YOUR FRIENDS READING THE NEWS.
AMAZONGIVE US YOUR REVIEWS FOR FREE AND PURCHASE DATA AND WE’LL GIVE YOU LOWER UPFRONT PRICES.
MEDIUMGIVE US YOUR CONTENT FOR FREE AND WE’LL GIVE YOU “EXPOSURE.”
GOOGLEUSE GMAIL, GOOGLE DOCS, SEARCH, BROWSER, ANDROID, BLOGGER, YOUTUBE, CALENDAR, GOOGLE PLUS FOR FREE, IN EXCHANGE FOR USING YOUR DATA
FACEBOOK WORTH?
ZERO USERS? ZERO DOLLARS! 1.5B USERS AND IS WORTH $150B.
Our data
SHOW ME THE MONEY?
SO WHO GETS MONETARY COMPENSATION? MARK ZUCKERBERG
No fair deal
DISRUPTION1% HAS THE $ IN THE REAL WORLD ON THE INTERNET IT’S MORE LIKE 0,1%
Whatsapp?
TIME TO GIVE BACK!INDUSTRIES WILL STILL DO THIS FOR THEIR OWN BENEFIT THOUGH
PERSONAL CLOUDGIVE DATA BACK TO THE CONSUMER
"UBERIZATION"THE PRE-DIGITAL WORLD
Disrupt Nest
ARTIFICIAL INTELLIGENCEINTELLIGENT ASSISTANT
HOW TO TACKLE?
LET’S ALLY! PERSONAL CLOUD!