privacy, ethics, and future uses of the social web
DESCRIPTION
A presentation to the Owen Graduate School of Management (Vanderbilt University) about social media and some of the technology behind the future uses of social media that are likely to shape the future of the Web as we know it.TRANSCRIPT
![Page 1: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/1.jpg)
1!
Privacy, Ethics, and Future Uses of the Social Web "Prepared for Owen Graduate School of Management (Vanderbilt University)!April 3, 2014!Matthew A. Russell (Chief Technology Officer @ Digital Reasoning)!Twitter: @ptwobrussell & @dreasoning!! !
![Page 2: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/2.jpg)
Overview!
• Intro (5 mins)
• Mining the Social Web (5 mins)
• "Know thy data..." (10 mins)
• "...and know thyself" (15 mins)
• Wrap Up/Final Q&A (15 mins)
2!
![Page 3: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/3.jpg)
INTRO!
3!
![Page 4: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/4.jpg)
Hello, My Name Is ... Matthew!
• Background in Computer Science • Data mining, AI, machine learning, etc.
• CTO @ Digital Reasoning Systems • Moving toward cognitive computing
• Author • 5 published books on technology (just for fun)
• CrossFit, triathlon, Bikram hot yoga • Stress management
4!
![Page 5: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/5.jpg)
The only easy day was yesterday.
-- Motto of the U.S. Navy SEALs
5!
![Page 6: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/6.jpg)
It pays to be a winner.
-- Motto of the U.S. Navy SEALs
6!
![Page 7: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/7.jpg)
Mining the Social Web!
7!
![Page 8: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/8.jpg)
Data Exhaust => Digital Fingerprints!
• World population: ~7B people • Facebook: 1.15B users • Twitter: 500M users • Google+ 343M users • LinkedIn: 238M users • ~200M+ blogs (conservative estimate)
8!
![Page 9: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/9.jpg)
• An open source software (OSS) project • http://bit.ly/MiningTheSocialWeb2E
• A (rewritten) book • http://bit.ly/135dHfs
• Accessible to (virtually) everyone • Virtual machine with turn-key coding templates for
data science experiments • Think of the book as "premium" support for the OSS
project
Transforming Curiosity Into Insight!
9!
![Page 10: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/10.jpg)
Table of Contents (1/2)!• Chapter 1 - Mining Twitter: Exploring Trending Topics,
Discovering What People Are Talking About, and More • Chapter 2 - Mining Facebook: Analyzing Fan Pages,
Examining Friendships, and More • Chapter 3 - Mining LinkedIn: Faceting Job Titles,
Clustering Colleagues, and More • Chapter 4 - Mining Google+: Computing Document
Similarity, Extracting Collocations, and More • Chapter 5 - Mining Web Pages: Using Natural Language
Processing to Understand Human Language, Summarize Blog Posts, and More
• Chapter 6 - Mining Mailboxes: Analyzing Who's Talking to Whom About What, How Often, and More
10!
![Page 11: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/11.jpg)
Table of Contents (2/2)!• Chapter 7 - Mining GitHub: Inspecting Software
Collaboration Habits, Building Interest Graphs, and More • Chapter 8 - Mining the Semantically Marked-Up Web:
Extracting Microformats, Inferencing over RDF, and More • Chapter 9 - Twitter Cookbook • Appendix A - Information About This Machine's Virtual
Machine Experience • Appendix B - OAuth Primer • Appendix C - Python and IPython Notebook Tips & Tricks
11!
![Page 12: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/12.jpg)
Anatomy of Each Chapter!
• Brief Intro • Objectives • API Primer • Analysis Technique(s) • Data Visualization • Recap • Suggested Exercises • Recommended Resources
12!
![Page 13: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/13.jpg)
Why You Should Use IPython Notebook!
• Because it's great for hacking • And hacking is usually the first step
• Because it's great for collaboration • Sharing/publishing results is trivial
• Because the UX is as easy as working in a notepad • Think of it as "executable paper"
• In short, it's a terrific learning platform for novices and experts alike
13!
![Page 14: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/14.jpg)
14!
![Page 15: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/15.jpg)
15!
![Page 16: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/16.jpg)
"Know thy data..."!
16!
![Page 17: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/17.jpg)
If we have data, let’s look at data. If we have opinions, let’s go with mine.
--Jim Barksdale
17!
![Page 18: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/18.jpg)
In God we trust. All others must bring data.
--W. Edwards Deming
18!
![Page 19: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/19.jpg)
Communication => Data!
• Communication • Senders
• humans & machines
• Messages • natural language, images, videos, etc.
• Recipients • humans & machines
19!
![Page 20: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/20.jpg)
Data Alchemy!
• Data: Documents & document fragments (text
messages, etc.)
• Information: "Assertions", summaries, tags, etc.
• Knowledge: Aggregated, query-able information
• Wisdom: “Compressed” knowledge
• Gold: Money
20!
![Page 21: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/21.jpg)
Data Mining = Curiosity + Stats!
• Curiosity • Interests, desires, and intuitions
• Statistics • Counting • Comparing • Filtering • Ranking
• Hypothesis testing; knowledge discovery
21!
![Page 22: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/22.jpg)
Machine Learning!• A program that learns (improves)
from experience (data) according to some objective • Supervised learning • Unsupervised learning • Reinforcement learning
• How to do it • Program mathematical
models and hope for the best...
• How to do it well • Program state-of-the-art
mathematical models with sufficient representative data
22!
![Page 23: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/23.jpg)
Knowledge is a process of piling up facts; wisdom lies in their simplification.
--Martin Fischer
23!
![Page 24: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/24.jpg)
Any sufficiently advanced technology is indistinguishable from magic.
--Arthur C. Clarke
24!
![Page 25: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/25.jpg)
"...and know thyself"!
25!
![Page 26: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/26.jpg)
Is Privacy Already an Illusion?!
• Digital happenings circa 2014 • The Cloud • Social Media • Deep Learning • The Internet of Things • Internet.org
26!
![Page 27: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/27.jpg)
Civilization is the progress toward a society of privacy.
--Ayn Rand
27!
![Page 28: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/28.jpg)
If you have something that you don’t want anyone to know,
maybe you shouldn’t be doing it in the first place.
-- Eric Schmidt, (former) CEO of Google
28!
![Page 29: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/29.jpg)
Influences on Ethics!• Capitalism, economics, & marketing
• A for-profit corporation's fiduciary duty: To maximize the common stock's value
• How to do it? By transacting commerce • How do it well? By advertising more effectively
than competitors • How to do it really well? With highly relevant
personalized ads (recommenders) • Terms of Service (ToS) - The legal extent of
ethical obligations?
29!
![Page 30: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/30.jpg)
If you're not paying for the product, you are the product.
-- Savvy consumers everywhere one day (?)
30!
![Page 31: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/31.jpg)
For the wisdom of this world is foolishness...
-- Saint Paul
31!
![Page 32: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/32.jpg)
The Future of the Web...!• The Blue Pill: All of your precious data housed remotely
and controlled by a few of the world's most powerful international corporations
• The Red Pill: A distributed cloud controlled by no one with decentralized data and anonymity online as the status quo
• The Purple Pill: Meet somewhere in the middle (?) • Significant legislative reforms concerning consumer
data (?) • Consumer education with more transparency (?) • Resurgence of local/offline storage and anonymity
online (?)
32!
![Page 33: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/33.jpg)
The real danger is the gradual erosion of individual liberties through automation,
integration, and interconnection of many small, separate record-keeping systems,
each of which alone may seem innocuous, even benevolent, and wholly justifiable.
-- Anonymous (U. S. Privacy Study Commission, 1977)
33!
![Page 34: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/34.jpg)
.
There are two primary choices in life: to accept conditions as they exist,
or accept the responsibility for changing them.
-- Dennis Waitley
34!
![Page 35: Privacy, Ethics, and Future Uses of the Social Web](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554f6469b4c905bb178b496e/html5/thumbnails/35.jpg)
WRAP-UP / Q&A!
35!