privacy and social, it's a bitch. get over it!
DESCRIPTION
You’d think Germany had the strictest legislation when it comes to Privacy, right? wrong! Spain accounts for almost 80% of the EU’s data protection fines for 2011, it’s data protection legislation includes best practices for security audits and it’s also the one closest to the currently (heavily) debated EU Personal Data Protection Regulation that should pass in 2014. Spain is different, Spain is ready to embrace Privacy by Design ways of working. Aurélie will discuss, in plain languages and through the use of multiple examples, what basic principles you need to keep in mind when collecting and processing (big) data in the light of analytics projects but also for socialCRM types of initiatives. It’s not a grey area, it’s not rocket science, it’s just a fundamental right that should be part of your equation.TRANSCRIPT
![Page 1: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/1.jpg)
SocialCRM & Privacy: it’s a bitch. Get over it!
Aurélie Pols – CVO – June 2013
![Page 2: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/2.jpg)
Hear no evil – Speak no evil – See no evil…
© Mind Your Privacy SL 2
![Page 3: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/3.jpg)
I don’t give advice. I can’t tell anybody what to do. Instead I say this is what we know about this
problem at this :me. And here are the consequences of these ac:ons.
-‐ Joyce Brothers
© Mind Your Privacy SL 3
![Page 4: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/4.jpg)
Me, myself & I: professional Mind Your Privacy
4 © Mind Your Privacy SL
@aureliepols
![Page 5: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/5.jpg)
Mind Your Privacy
© Mind Your Privacy SL 5
Me, myself & I: private
![Page 6: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/6.jpg)
PrismaQc idenQty
© Mind Your Privacy SL 6
![Page 7: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/7.jpg)
© Mind Your Privacy SL 7
![Page 8: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/8.jpg)
Why Spain?
© Mind Your Privacy SL 8
![Page 9: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/9.jpg)
Spain & data protecQon
Source: Nymity World Breach map
© Mind Your Privacy SL 9
![Page 10: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/10.jpg)
Mind Your Privacy
2010 2011 Total 17,497,410.02 19,597,905.97
16,000,000.00
16,500,000.00
17,000,000.00
17,500,000.00
18,000,000.00
18,500,000.00
19,000,000.00
19,500,000.00
20,000,000.00
Total de sanciones en Euros
© Mind Your Privacy SL 10
![Page 11: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/11.jpg)
Spain & data protecQon
Spain accounts for 80% of EU fines for 2011
The country within the EU with the highest rate of complaints related to data protecQon
The country with the most severe fines
Security best pracQces embedded into data protecQon law
© Mind Your Privacy SL 11
![Page 12: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/12.jpg)
Security & Privacy in the US
Source: h`p://www.mainjusQce.com/2013/06/14/wyndham-‐presses-‐for-‐oral-‐arguments-‐in-‐data-‐breach-‐suit/
© Mind Your Privacy SL 12
![Page 13: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/13.jpg)
© Mind Your Privacy SL 13
![Page 14: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/14.jpg)
Privacy vs. Data protecQon
US Common Law Disputed Class acQons HIPPA COPPA VPPA…
EU ConQnental Law
Privacy = fundamental right Limited fines
EU “cookie” DirecQve
EU PDP RegulaQon (2014)
© Mind Your Privacy SL 14
![Page 15: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/15.jpg)
Data-‐handling pracQces
Big Data
IdenQty Privacy Ownership ReputaQon
© Mind Your Privacy SL 15
![Page 16: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/16.jpg)
Technology is ethics neutral
Can the crea:on of data about ourselves be considered a
crea:ve act?
© Mind Your Privacy SL 16
![Page 17: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/17.jpg)
CreaQve act? Copyright law?
Source: on.wsj.com/19AUREY © Mind Your Privacy SL 17
![Page 18: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/18.jpg)
(Social media) US tech Co &
Privacy
Source: h`p://www.techweekeurope.co.uk/news/eff-‐apple-‐amazon-‐yahoo-‐twi`er-‐government-‐privacy-‐114962
© Mind Your Privacy SL
![Page 19: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/19.jpg)
Enriching customer data bases
© Mind Your Privacy SL 19
![Page 20: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/20.jpg)
![Page 21: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/21.jpg)
Customer DNA
© Mind Your Privacy SL 21
![Page 22: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/22.jpg)
From digital analyQcs to intelligence
© Mind Your Privacy SL 22
![Page 23: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/23.jpg)
Ok, call it site centric
![Page 24: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/24.jpg)
Not all privacy senngs are the same!
© Mind Your Privacy SL 24
![Page 25: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/25.jpg)
Defining SocialCRM
Social CRM is a philosophy & business strategy, supported by a technology plaporm, business rules, workflow, processes and social characterisQcs, designed to engage the customer in a collaboraQve conversaQon in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s programmaIc response to the customer’s ownership of the conversaIon.
© Mind Your Privacy SL 25
![Page 26: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/26.jpg)
Target
© Mind Your Privacy SL 26
![Page 27: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/27.jpg)
LOVE your lawyers!
Who don’t tell me what I can’t do
but
How I can do it
© Mind Your Privacy SL 27
![Page 28: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/28.jpg)
© Mind Your Privacy SL 28
![Page 29: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/29.jpg)
Transparency
Choice
Consent
Trust
© Mind Your Privacy SL 29
![Page 30: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/30.jpg)
![Page 31: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/31.jpg)
Consent: Opt-‐in vs. Opt-‐out
Germany: opt-‐in Consent = 12%
Austria: opt-‐out Consent = 99.98%
![Page 32: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/32.jpg)
Privacy by Design Principles (7)
1. Pro-‐acQve not ReacQve; PrevenQve not Remedial
2. Privacy as a default senng 3. Privacy embedded into Design 4. Full-‐funcQonality – PosiQve Sum, not Zero Sum 5. End-‐to-‐End Security – Full Life Cycle ProtecQon 6. Visibility and Transparency – Keep it open 7. Respect for User Privacy – Keep it User-‐Centric
© Mind Your Privacy SL 32
![Page 33: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/33.jpg)
In a constantly evolving data protection
environment for the users Privacy is a challenge!
New Objectives
We must move from mere “compliance” towards “Privacy by Design”, keeping usability top of the list!
Mind Your Privacy
© Mind Your Privacy SL 33
![Page 34: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/34.jpg)
La privacidad
Unos dicen que ha muerto Otros que no preocupa al usuario
Y sin embargo todos hablan de ella
(sobre todo el usuario)
Mind Your Privacy
© Mind Your Privacy SL 34
![Page 35: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/35.jpg)
El usuario demanda lo que valora
Mind Your Privacy
© Mind Your Privacy SL 35
![Page 36: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/36.jpg)
Mind Your Privacy
© Mind Your Privacy SL 36
![Page 37: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/37.jpg)
Mind Your Privacy
2007 2008 2009 2010 2011 Total 2520 4049 6017 6702 9878
0
2000
4000
6000
8000
10000
12000
Denuncias y reclamaciones
© Mind Your Privacy SL 37
![Page 38: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/38.jpg)
Mind Your Privacy
2007 2008 2009 2010 2011 Total 399 360 692 652 898
0 100 200 300 400 500 600 700 800 900 1000
Sanciones impuestas
© Mind Your Privacy SL 38
![Page 39: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/39.jpg)
© Mind Your Privacy SL 39
Transparency as a medium for
usability
Our commitment Help
businesses turn PRIVACIDAD
into an added value for them & their
users
Respecting users’ privacy is increasingly
becoming a deciding factor
Using plain and understandable
language facilitates communication
PRIVACY
![Page 40: Privacy and social, it's a bitch. Get over it!](https://reader033.vdocuments.mx/reader033/viewer/2022051819/54c6ce894a795922028b459e/html5/thumbnails/40.jpg)
Founders
Jim Sterne Advisor
Aurélie Pols CVO
René Dechamps CEO
María Gómez Moriano Privacy Director
A multidisciplinary team at your service
© Mind Your Privacy SL 40