prioritizing site performance improvements
TRANSCRIPT
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PRIORITIZING SITE PERFORMANCE IMPROVEMENTS
SOASTA
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Michelle Carrizosa @MichiCarrizosa
Iris Lieuw @irislieuw
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Performance improvements increase user engagement and monetary conversion. Fast sites make you happy. Happy people just don't leave your site, they just don't.
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The “brute force” way• Find the slowest page
• Optimize that page
• Repeat.
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Conversion Impact Score
https://www.soasta.com/blog/website-monitoring-conversion-impact-score/
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431,486 distinct Product/Category pages
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Category
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Conversion Impact Score
https://www.soasta.com/blog/website-monitoring-conversion-impact-score/
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Product
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Do Mobile and Tablet users matter?
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Devices
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Mobile & Tablet Devices
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Conversions By Device
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Conversions By Browser
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1.2 M potential yearly increase in revenue with a 1s decrease in load time across Mobile and Tablet devices
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60.82% 3rd party resources out of 74,475,761
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Can we identify the bad provider?
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Mobile
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Mobile + Category
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Mobile + Product
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Tablet
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Tablet + Category
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Tablet + Product
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How does this provider perform for different users?
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Mobile
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Mobile + Category
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Mobile + Product
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Tablet
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Tablet + Category
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Tablet + Product
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Is it an individual resource causing the problem?
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The Process• Determine the pages that matter most to conversions.
• Define the areas that need the most improvement within those page groups.
• Make sure those areas matter.
• Examine 3rd party resources (if there are a lot).
• Look at the spread of different resource domains to determine who is the
problem.
• Load time histogram of the bad guy.
• Find out if the problem is with one resource or if its bad all over.
• Take action with these results!
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Thank you!