print meets web 2.0. information sharing interoperability user-centered design collaboration web 2.0
TRANSCRIPT
Print meets Web 2.0
• Information sharing
• Interoperability
• User-centered design
• Collaboration
Web 2.0
Sharing links is big
Some figures from Share This:
•Implemented in over 1 million websites
•300 million users sharing links per month
•producing 7 billion pageviews per month
3.5 billion pieces of content are shared each week on Facebook
Video
Some figures from YouTube
•Over 2 billion video’s are viewed per day (2010)
•YouTube mobile gets over 100 million views per day (2010)
The change from static to a dynamic interactive
environment for the users caused an enormous growth
online
Newspapers are extremely static!
but…..
World Press Trends
“Newspapers reach more people than the internet. On a typical day newspapers reach 20 percent more people world-wide than the internet reaches, ever.”
Christoph Riess, CEO of WAN-IFRA
What interactivity have we seen so far in print?
• QR codes / Tags?
• URL’s in text?
• QR codes are having an non - esthetic impact on the print design which is a fundamental part in communication
• QR codes are very limited, almost static (they can contain only one URL)
• Google stopped applying QR Codes in Places April 2011
• Are print readers really moving from a convenient place to type in a long URL online?
VISUAL SEARCH FOR PRINT
About us
•Founded in 2006
•Market leader in image recognition
•100.000+ downloads for kooaba Paperboy in Switzerland
•More than 2000 publications interactive worldwide
•All billboards interactive in Switzerland
•Database with >20M objects
What is visual search?
A new publishing concept:
Digital extrasby taking a photo of any page in supported magazines and newspapers using Paperboy.
Photo match usingimage recognition
1. Share
text message
Social Media & Print
• Leverage the value of your print content through participation!
• Interact, engage and learn from your most loyal readers!
• Have your brand spread by others!
• Let the readers increase the value of what you do!
2. Exploreadditional content such as videos and images. URLs in text will be automatically linked
too.
Explore & Discoverenrich your articles with digital content
Connecting Video, Audio, Images, Downloads and other digital content to the most popular sections of your newspaper or magazine;
-Sports
-Entertainment
-Culture
-Food
3. Rememberthe photographed page digitally (e.g. as a PDF file) in the kooaba online library or in
Evernote.
my.kooaba.com
Bookmarking print
• Always have a digital copy for later review
• No need to tear out a page
• No need to make a photocopy
There is more…
Smart Ads offer many more possibilities.
• Indirect interaction or direct interaction
• Connect to Apple iAds platform
• Trigger phone #, sms # or email with one click
• Shopping
• Discount coupons
• Games
• Downloads
Case
RESULT RESPONSE
Details • No possibility to communicate the
interactivity in print as the material was printed before hand
• Therefore campaign initiated using Social Media
• At the launch date Samy Deluxe had 105.000 fans on his facebook profile
• 2 days after: 113.000 fans!
• Thousands of pictures have been taken
Statisticsabout the usage of print media. Who reads what, when and where.
It’s really simpleto make newspapers and magazines recognizable through Paperboy. A PDF file of them is
enough.
Easy to use CMSto enrich print pages with links to additional content using the kooaba content
management system.
Questions?
