P R I N T · D I G I T A L · S O C I A L

M E D I A K I T2 0 2 0

A B O U T T H E A D V O C A T EP R I N T | D I G I T A L | S O C I A L

Advocate Media has been part of the neighborhood for almost 30 years. We offer incredible reader loyalty and authentic engagement with high-income Dallas homeowners. We’ve earned unshakeable trust in our content and products the old-fashioned way — by working with our neighbors.

People like, trust and engage with the Advocate. Associating your brand with ours makes our readers more comfortable spending money with you.

How can the Advocate, Dallas’ go-to media company, utilize the latest marketing and engagement tools to bring you more loyal customers?Reach out to us today at sales@advocatemag.com.

T H E A D V O C A T E R E A D E RT H E A D V O C A T E R E A D E R

OVER 1,100,000+MONTHLY REACH

77%

23%25-54

FEMALE

MALE

AVERAGE AGE

COLLEGEGRAD+

$328K

$142K

$800K

AVERAGE HOME VALUE

AVERAGE HOUSEHOLD INCOME

AVERAGE NET WORTH

56K

66%65%

KEEP THE ADVOCATE FOR 1 MONTH

PREFER MAGAZINES FOR LOCAL NEWS

*CVC 2018 Audit · CACI Demographics8

T H E A D V O C A T E R E A D E R

SHOP AT LOCAL BOUTIQUES

DINE AT LOCAL RESTAURANTS SEVERAL TIMES A MONTH OR MORE

GO TOCONCERTS

ATTEND SPORTING EVENTS

WILL BE IN THE MARKET FOR A NEW HOME IN THE NEXT YEAR OR PLAN TO DECORATE OR FURNISH THEIR HOME IN THE NEXT YEAR

AGREE “I TRUST THE RECOMMENDATIONS I GET FROM READING THE ADVOCATE”

AGREE “THE ADVOCATE IS THE BEST MAGAZINE SOURCE FOR LOCAL NEWS AND EVENTS”

*CVC 2018 Audit · CACI Demographics

65%

92%

84%

88%

81%

79%71%

PURCHASE PRODUCTS OR SERVICES FROM ADS SEEN IN THE ADVOCATE81%

D I S T R I B U T I O N S T A T S

Inw

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US 75

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Walnut Hill

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I-635/LBJ

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GALLERIA

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75254

75231 75238

75218

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75230

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Lovers

67

W. Ledbetter

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Downtown

Lakewood

PrestonHollow

LakeHighlands

Oak Cliff

75208

7521675211

75224

94,000COPIES MONTHLY

4,812,008ANNUAL PAGE VIEWS

65,568SOCIAL FOLLOWERS

42,000NEWSLETTER SUBSCRIBERS

*CVC 2018 Audit · Google Analyt ics Jan. 2020

S O C I A L M E D I A

9.5KTOTAL FOLLOWERS

75%FEMALE

25-44AVERAGE AGE

45KTOTAL LIKES

47KTOTAL FOLLOWERS

71%FEMALES

17KTOTAL FOLLOWERS

152KCLICK RATE

5.3KRETWEETS

Inw

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Beltline

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GALLERIA

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75248

75254

75231 75238

75218

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75229

75230

7522575220

75243

Lovers

67

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KiestPark

Tyle

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Wes

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Downtown

Lakewood

PrestonHollow

LakeHighlands

Oak Cliff

75208

7521675211

75224

L A K E W O O D / E A S T D A L L A S

1.9M847K71%

16.4K 6.3K 3.0K

ANNUAL PAGEVIEWS

UNIQUE SESSIONS

BETWEEN 25-54

EDUCATION

DINING & DRINKING

DEVELOPMENT

CRIME & HARD NEWS

REAL ESTATE

POLTICS & ISSUES

NOTABLE NEIGHBORS

WEB STATS

TOP PERFORMING TOPICS

NEWSLETTER SOCIAL MEDIA

WEEKLY DIGEST

OPEN RATE

CLICK RATE

14.6K 19.9%

4.9%

75206,75214,75218,75223,75204,75228

Inw

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Pres

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Skill

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Pres

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Mar

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Mid

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75240

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US 75

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US 7

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190

Royal

Northwest Hwy.

I-30

Beltline

Arapaho

I-635/LBJ

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Fitzhugh

GALLERIA

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President George Bush TurnpikeU

S75

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WHITEROCKLAKE

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75248

75254

75231 75238

75218

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75203

75233

75229

75230

7522575220

75243

Lovers

67

W. Ledbetter

KiestPark

Tyle

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ng

Wes

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Downtown

Lakewood

PrestonHollow

LakeHighlands

Oak Cliff

75208

7521675211

75224

L A K E H I G H L A N D S

1.7M721K70%

12.1K 22%6%

8.6K 2.9K 2.5K

ANNUAL PAGEVIEWS

UNIQUE SESSIONS

BETWEEN 25-54

EDUCATION

DINING & DRINKING

DEVELOPMENT

CRIME & HARD NEWS

REAL ESTATE

POLTICS & ISSUES

RETAIL & SHOPPING

WEB STATS

TOP PERFORMING TOPICS

NEWSLETTER SOCIAL MEDIA

WEEKLY DIGEST

OPEN RATE

CLICK RATE

75218,75231,75238,75243

Inw

ood

Pres

ton

Pres

ton

Hill

cres

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Mar

sh

Mid

way

Royal

Northhaven

I-635/LBJ 75240

75252Plano

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ons

US 75

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i rd

75248

75254

75244,75209,75220,75229,75225,75230

75238

75218

7521475206

7522375204

75203

75233

75229

75230

7522575220

75243

Lovers

67

W. Ledbetter

KiestPark

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Downtown

Lakewood

PrestonHollow

LakeHighlands

Oak Cliff

75208

7521675211

75224

P R E S T O N H O L L O W

366K189K64%

4.6K 21%4.7%

3.3K 1.7K 975

ANNUAL PAGEVIEWS

UNIQUE SESSIONS

BETWEEN 25-54

REAL ESTATE

DESIGN/FASHION

EDUCATION

RESTAURANT/DINING

LOCAL CELEBRITIES

LOCAL HISTORY

NEIGHBORHOOD DEVELOPMENT

WEB STATS

TOP PERFORMING TOPICS

NEWSLETTER SOCIAL MEDIA

WEEKLY DIGEST

OPEN RATE

CLICK RATE

Inw

ood

Pres

ton

Skill

man

Pres

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Hill

cres

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Mar

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Mid

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US 75

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I-30

Beltline

Arapaho

I-635/LBJ

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75208

7521675211

75224

O A K C L I F F

730K541K81%

14.4K 17.7%5.1%

16.5K 6.5K 3.0K

ANNUAL PAGEVIEWS

UNIQUE SESSIONS

BETWEEN 25-54

DINING & DRINKING

STEVIE RAY VAUGHN

CRIME & HARD NEWS

DEVELOPMENT

LOCAL HISTORY

BUSINESS

WEB STATS

TOP PERFORMING TOPICS

NEWSLETTER SOCIAL MEDIA

WEEKLY DIGEST

OPEN RATE

CLICK RATE

75233, 75224, 75208, 75211, 75203, 75216

A D V E R T I S I N G O P T I O N S

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Full page, full bleedFull page, no bleed2/3 page1/2 page, horizontal1/2 page, vertical1/3 page, square1/3 page, vertical1/6 page, horizontal1/6 page, vertical1/12 page

1 2

DEDICATEDEMAIL6 Graphic Image

WEB ADS1

2

3

LeaderboardLarge boxSmall Box

NEWSLETTER ADS4

5

BannerLink Lounge

4

A D V E R T I S I N G O P T I O N S

C O N T E N T M A R K E T I N G /C U S T O M S T O R I E S

SPECS FOR CUSTOM STORIES

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Please proofread carefully: pay attention to spelling, grammar, phone numbers and design.

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Thank you for your business!

6301 Gaston Avenue Suite 820 • Dallas, Texas 75214PH: 214.823.5885 FX: 214.823.8866

Britt Warren AdvocateFaces_Full Page 1

FACES OFOUR NEIGHBORHOOD

BRITT RHODESI’m not a transaction-based Realtor. That’s not what motivates me. At my core, I am empathetic and passion-ate; I love relationships. My fam-ily motivates me, and I want to help clients find inspiring homes to grow their families. Home buying and selling is deeply personal for both parties involved. It’s a daunting process, and I like to take that stress away. I like connect-ing people with beautiful spaces. I enjoy communicating and getting to know new families and helping them create their own journey. At the end of a real estate process, I take pride in walking away with a new friend-ship. That’s more important to me than making a sale. My service has no start or end. I offer value and excitement!

MODTOWNBritt Rhodes | Realtor817-917-3062

E D I T O R I A L C A L E N D A R

*All p lans are sub ject to change at the d iscret ion of the Advocate ed i tor ia l team

JanuaryStarting Over (Editorial)

July

*Women’s Edition Women’s Edition (Editorial)

AugustBest of Issue (Editorial)

November

*Gift GuideHoliday Gift Guide (Editorial)

December

Things to Do (Editorial)

September

*HomeNeighborhood Pets (Editorial)

February

*Faces: Meet the people behind the best neighborhood businesses

February Faces (Editorial)

MarchThe Neighborhood Growth and development issue (Editorial)

MayInspiring Students and Education(Editorial)

June

Dining/Restaurants (Editorial)

April

*Top RealtorsHome Design Issue (Editorial)

*Home

OctoberSchool Guide (Editorial)

*Schools/Education

*Denotes special section

Holiday Entertaining (Editorial)

S A L E S @ A D V O C A T E M A G . C O M 2 1 4 . 5 6 0 . 4 2 0 3

G E T I N T O U C H