print advertising media kit
DESCRIPTION
Mountain Times Publications Print Media KitTRANSCRIPT
5 NewspapersOver 30,000IndependentlyAudited Circulation
5 WebsitesDeliveringOver 800,000page viewseach month
4 MagazinesAll About Women, a monthly magazine devoted exclusivelyto the women of the High Country and relevant issues.Summer, Autumn and Winter Times tourism magazinesoffer the only source for comprehensive information tovisitors, seasoned residents and local residents interestedin the High Country’s recreational, entertainment, shoppingand dining venues.
Winston-salem
Raleigh
CharlotteAsheville
BOONE
474 Industrial Park Dr. Boone, NC 28607828.264.6397 • Fax: 828.262.0282www.wataugademocrat.com
474 Industrial Park Dr. Boone, NC 28607828.264.6397 • Fax: 828.262.0282www.mountaintimes.com
PO Box 1026, Blowing Rock, NC 28605828.295.7522 • Fax: 828.295.7507www.blowingrocket.com
PO Box 1330 Newland, NC 28657828.733.2448 • 828.733.5636Fax: 828.733.0639www.averyjournal.com
PO Box 327, West Jefferson, NC 28694336.246.6397 • Fax: 336.246.3240www.ashemountaintimes.com
474 Industrial Park Dr. Boone, NC 28607828.264.6397 • Fax: 828.262.0282www.aawmag.com
why newspapers? why mountain times?†
credibility.75% of readers say“I trust my newspaper more than any other source of news”.124 years of service to our community
relevancy.Over half of allreaders use the local newspaper as a preferred source of local community information.
reach.Over 50% readership every week and up to 77% readership in a month!
best audience.Over half of our readers earn more than $50,000 annually. 9.8% earn $125,000 or more. Readers are well educated, 92% high school graduates, 20% college degrees and 26% post-graduate.
professionalism.2014 Winner of 9 NC Press Association Advertising Awards and multiple Editorial Awards.
we’re real. our newspapers’ circulations are audited.we’re honest. we use google analytics and show you the reports.we’re passionate. we believe in our advertisers and always work in your best interest.we believe in what we do.we’re trained professionals in this industry.we’re continuously thinking of ways to improve. we welcome your ideas.
†because we care about your successand believe in our community.
factuality
reality01/06/2014
Paid Circulation 2,500
Ashe County Population: 24,384Ashe County Households: 10,411
Publishes: ThursdayDeadline: Friday
Camera-ready SubmissionsPDF - with fonts embedded or converted to paths or curves. Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.
Ad Build SubmissionsWe accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17. Text in WORD. Other files by prior arrangement only. We cannot accept Publisher files.
• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder. Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.
PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com
TERMSGRAPHICS GUIDELINES
Charlie PriceAdvertising Director: [email protected]
Meleah BryanArt Director: [email protected]
For Additional Information: 828-264-1881
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$40.44
$80.88
$156.71
$313.41
$626.82See last page for ad sizes.
INCHES
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
450”
$50.04
$100.08
$193.91
$387.81
$775.62
750”
$48.72
$97.44
$188.79
$377.58
$755.16
950”
$47.40
$94.80
$183.68
$367.35
$734.70
1150”
$46.20
$92.40
$179.03
$358.05
$716.10See last page for ad sizes.
2015Display Rates
COLOR •FULL COLOR: OPEN 13X$335 $300
•ONE COLOR: OPEN 13X$200 $165
Combination rates(per column inch)2 newspapers - $22.903 newspapers - $24.664 newspapers - $26.025 newspapers - $28.76
Combination Rates Apply To AdsRepeated In Multiple NewspapersIn One Week (Sunday-Friday)
SIZE
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$71.76
$143.52
$278.07
$556.14
$1,112.28
1X ($11.96 PCI)
See reverse for ad sizes.
OPEN RATES
Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weeklyDEADLINES: FRI 5PM
BUSINESSBUILDER
Quarter Page(or total 24column inches)or More Monthlyfor 3 ConsecutiveMonths
Combination Rates Apply To Ads Repeated In Multiple Newspapers In One Week (Sunday-Friday)
ANNUAL BULK
3 MONTH PLAN
01/0
6/20
14
Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit. Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.
Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.Please see current rate card for all terms applicable.
THE NEWSPAPER OF RECORD FORAVERY COUNTY, NC
Avery County Population: 17,167Avery County Occupied Households: 6,532
Circulation 4,700Readership 15,518
Every WednesdayDeadline: Friday
Camera-ready SubmissionsPDF - with fonts embedded or converted to paths or curves. Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.
Ad Build SubmissionsWe accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17. Text in WORD. Other files by prior arrangement only. We cannot accept Publisher files.
• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder. Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.
PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com
TERMSGRAPHICS GUIDELINES
For Additional Information: 828-264-1881
2015Display Rates
Combination rates(per column inch)2 newspapers - $22.903 newspapers - $24.664 newspapers - $26.025 newspapers - $28.76
Combination Rates Apply To AdsRepeated In Multiple NewspapersIn One Week (Sunday-Friday)
SIZE
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$49.92
$99.84
$193.44
$386.88
$773.76
1X ($8.32 PCI)
See reverse for ad sizes.
OPEN RATES
Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weeklyDEADLINES: FRI 5PM
BUSINESSBUILDER
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$38.52
$77.04
$149.27
$298.53
$597.06See last page for ad sizes.
Quarter Page(or total 24column inches)or More Monthlyfor 3 ConsecutiveMonths
Combination Rates Apply To Ads Repeated In Multiple Newspapers In One Week (Sunday-Friday)
See last page for ad sizes.
INCHES
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
450”
$40.44
$80.88
$156.71
$313.41
$626.82
750”
$39.06
$78.12
$151.36
$302.72
$605.43
950”
$38.46
$76.92
$149.03
$298.07
$596.13
1150”
$37.80
$75.60
$146.48
$292.95
$585.90
COLOR •FULL COLOR: OPEN 13X$335 $300
•ONE COLOR: OPEN 13X $200 $165
ANNUAL BULK
3 MONTH PLAN
01/06/2014
Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit. Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.
Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.Please see current rate card for all terms applicable.
Charlie PriceAdvertising Director: [email protected]
Meleah BryanArt Director: [email protected]
Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit. Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.
Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.Please see current rate card for all terms applicable.
Camera-ready SubmissionsPDF - with fonts embedded or converted to paths or curves. Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.
Ad Build SubmissionsWe accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17. Text in WORD. Other files by prior arrangement only. We cannot accept Publisher files.
• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder. Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.
PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com
TERMSGRAPHICS GUIDELINES
For Additional Information: 828-264-1881
SIZE
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$31.80
$63.60
$123.23
$246.45
$492.90
1X ($5.30 PCI)
See reverse for ad sizes.
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$17.76
$35.52
$68.82
$137.64
$275.28See last page for ad sizes.
INCHES
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
450”
$23.70
$47.40
$91.84
$183.68
$367.35
750”
$22.32
$44.64
$86.49
$172.98
$345.96
950”
$20.82
$41.64
$80.68
$161.36
$322.71
1150”
$18.90
$37.80
$73.24
$146.48
$292.95See last page for ad sizes.
THE NEWSPAPER OF RECORD FORBLOWING ROCK, NC
Paid Circulation: 800Every ThursdayDeadline: Friday
2015Display Rates
Combination rates(per column inch)2 newspapers - $22.903 newspapers - $24.664 newspapers - $26.025 newspapers - $28.76
Combination Rates Apply To AdsRepeated In Multiple NewspapersIn One Week (Sunday-Friday)
OPEN RATES
Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weeklyDEADLINES: FRI 5PM
BUSINESSBUILDER
Quarter Page(or total 24column inches)or More Monthlyfor 3 ConsecutiveMonths
Combination Rates Apply To Ads Repeated In Multiple Newspapers In One Week (Sunday-Friday)
COLOR •FULL COLOR: OPEN 13X$335 $300
•ONE COLOR: OPEN 13X$200 $165
ANNUAL BULK
3 MONTH PLAN
01/06/2014
Charlie PriceAdvertising Director: [email protected]
Meleah BryanArt Director: [email protected]
Camera-ready SubmissionsPDF - with fonts embedded or converted to paths or curves. Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.
Ad Build SubmissionsWe accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17. Text in WORD. Other files by prior arrangement only. We cannot accept Publisher files.
• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder. Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.
PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com
TERMSGRAPHICS GUIDELINES
For Additional Information: 828-264-1881
SIZE
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$130.80
$261.60
$506.85
$1,013.70
$2,027.40
1X ($21.80 PCI)
See reverse for ad sizes.
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$38.52
$77.04
$149.27
$298.53
$597.06See last page for ad sizes.
INCHES
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
450”
$41.64
$83.28
$161.36
$322.71
$645.42
750”
$40.38
$80.76
$156.47
$312.95
$625.89
950”
$39.06
$78.12
$151.36
$302.72
$605.43
1150”
$38.46
$76.92
$149.03
$298.07
$596.13See last page for ad sizes.
Sunday - Deadline Wed 5pmWednesday - Deadline Fri 5pmFriday - Deadline Mon 5pm
THE NEWSPAPER OF RECORD FORWATAUGA COUNTY, NC
Watauga County Population: 42,695Watauga County Households: 16,540
Readership Every WeekPulse Research, 2010
47%2015Display Rates
Combination rates(per column inch)2 newspapers - $22.903 newspapers - $24.664 newspapers - $26.025 newspapers - $28.76
Combination Rates Apply To AdsRepeated In Multiple NewspapersIn One Week (Sunday-Friday)
OPEN RATES
Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weeklyDEADLINES: FRI 5PM
BUSINESSBUILDER
Quarter Page(or total 24column inches)or More Monthlyfor 3 ConsecutiveMonths
Combination Rates Apply To Ads Repeated In Multiple Newspapers In One Week (Sunday-Friday)
ANNUAL BULK
COLOR •FULL COLOR: OPEN 13X $335 $300
•ONE COLOR: OPEN 13X $200 $165
3 MONTH PLAN
01/06/2014
Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit. Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.
Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.Please see current rate card for all terms applicable.
Charlie PriceAdvertising Director: [email protected]
Meleah BryanArt Director: [email protected]
Watauga County Population: 42,695Watauga County Households: 16,950
Readership in Past WeekPulse Research, 2010
54%Publishes: ThursdayDeadline: Friday
WATAUGA
Camera-ready SubmissionsPDF - with fonts embedded or converted to paths or curves. Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.
Ad Build SubmissionsWe accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17. Text in WORD. Other files by prior arrangement only. We cannot accept Publisher files.
• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder. Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.
PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com
TERMSGRAPHICS GUIDELINES
For Additional Information: 828-264-1881
SIZE
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$130.80
$261.60
$506.85
$1,013.70
$2,027.40
1X ($21.80 PCI)
See reverse for ad sizes.
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
$70.68
$141.36
$273.89
$547.77
$1,095.54See last page for ad sizes.
INCHES
SIXTEENTH
EIGHTH
QUARTER
HALF
FULL
450”
$77.16
$154.32
$299.00
$597.99
$1,195.98
750”
$72.84
$145.68
$282.26
$564.51
$1,129.02
950”
$68.88
$137.76
$266.91
$533.82
$1,067.64
1150”
$65.52
$131.04
$253.89
$507.78
$1,015.56See last page for ad sizes.
2015Display Rates
Combination rates(per column inch)2 newspapers - $22.903 newspapers - $24.664 newspapers - $26.025 newspapers - $28.76
Combination Rates Apply To AdsRepeated In Multiple NewspapersIn One Week (Sunday-Friday)
OPEN RATES
Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weeklyDEADLINES: FRI 5PM
BUSINESSBUILDER
Quarter Page(or total 24column inches)or More Monthlyfor 3 ConsecutiveMonths
3 MONTH PLAN
Combination Rates Apply To Ads Repeated In Multiple Newspapers In One Week (Sunday-Friday)
ANNUAL BULK
COLOR •FULL COLOR: OPEN 13X $335 $300
•ONE COLOR: OPEN 13X$200 $165
01/06/2014
Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit. Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.
Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.Please see current rate card for all terms applicable.
Charlie PriceAdvertising Director: [email protected]
Meleah BryanArt Director: [email protected]
H 1/2
HORIZONTALHALF PAGE
10.0625 in x 7.75 in
46.5 column inchesFULL PAGE
10.0625 in x 15.5 in
93columninches
VERTICALHALF PAGE
4.948 in x 15.5 in
V 1/2
46.5columninches
1/4
QUARTER PAGE4.948 in x 7.75 in
23.25columninches
MostCommonSizesCharges basedon space used(per column inch)
1/16 1/8
SIXTEENTH PAGE3.243 in x 3 in
EIGHTH PAGE3.243 in x 6 in
12columninches
6columninches
474 Industrial Park Dr. Boone, NC 28607828.264.6397 • Fax: 828.262.0282www.wataugademocrat.com
474 Industrial Park Dr. Boone, NC 28607828.264.6397 • Fax: 828.262.0282www.mountaintimes.com
WATAUGA
PO Box 1026, Blowing Rock, NC 28605828.295.7522 • Fax: 828.295.7507www.blowingrocket.com
PO Box 1330 Newland, NC 28657828.733.2448 • 828.733.5636Fax: 828.733.0639www.averyjournal.com
PO Box 327, West Jefferson, NC 28694336.246.6397 • Fax: 336.246.3240www.ashemountaintimes.com
AD SIZES