principles of presentation delivery- using monroe's motivating sequence
Post on 23-Sep-2014
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This is a presentation from a series that I use for Presentation Skills instruction in the classroom and at seminars.TRANSCRIPT
Presentation DeliveryPrinciples of
Tips on how to think like a Presenter
John FallonPresentation Skills Consultant
Using the 5 steps of Monroe’s Motivating Sequence
Key Factors…put together a
strong message and deliver in the
right sequence
Step One… Get attention
Story, Humor, Shocking Statistics, or Rhetorical Question
The opening should establish credibility
The opening should state your purpose
The opening should let the audience know what to
expect
Step Two…Establish the Need
Convince the audience there is a problem
2 + 2 = 5
Deliver a set of statements that will establish a need for change
Use statistics to back up your statements
Talk about consequences of status quo and no changes
Show audience how problem affects them
Make the audience
uncomfortable
Step Three… Satisfy the
Need
Introduce your
Discuss facts
Give details
Make the audience understand your position and solution
Clearly state what you want the audience to do or believe
Occasionally summarize your information
Use examples, testimonials, and statistics to prove effectiveness of solution
Prepare counter arguments to anticipated objections
Step Four…Visualize the Future
The more realistic / detailed a vision, the better the created desire to do what you recommend
Motivate the audience to agree with you and adopt similar behavior,
attitudes and beliefs
Make sure your vision is believable and realistic
Three methods to use…
III
Positive method… describe what the situation will resemble if your ideas are adopted
+
Emphasize the positive aspects
Negative method… describe what the situation will resemble if your ideas aren’t adopted
Focus on dangers and difficulties of
not acting
Contrast method… develop the negative picture first, then reveal what could happen if your ideas are used
Step Five…
/ Actualization
Leave the audience with specific things they can do to solve the problem
Don’t overwhelm with too much information or
expectations
Provide options to increase a sense of ownership for the solution
Using Monroe’s Motivating Sequence will improve confidence and persuasion skills
Get the attention of your audience, create a convincing need, define your solution, describe a detailed success / failure, ask audience to do
something immediately
SUCCESS