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Principles of Design

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Page 1: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Principles of Design

Page 2: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Principles of DesignProportion, Variety, Economy, Repetition, Balance, Unity

Elements of DesignDot, Line, Shape, Form, Texture, Directional Force, Color

Page 3: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

PROPORTION• Proportion refers to the

relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole.

Page 4: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

David Hockney

Page 5: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Jan Van Eck

Page 6: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Page 7: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

christiansparrow.com

Page 8: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Variety• Variety is the use of

dissimilar elements, which creates interest and uniqueness. Make sure you have enough variety to catch and hold your viewer’s attention.

Page 9: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Piet Mondrian

Page 10: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Rene Magritte

Page 11: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

carsonified.com

Page 12: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Economy

• Don’t overcrowd your design! Are there distracting elements? Too much information?

Page 13: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Andy Warhol

Page 14: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Tom Friedman

Page 15: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Ianwhitmore.com

Page 16: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Repetition• Repetition is the

recurrence of elements within a piece: colors, lines, shapes, values, etc. Any element that occurs is generally echoed, often with some variation to keep interest.

Page 17: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Andy Warhol

Page 18: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

David Hockney

Page 19: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Marcel Duchamp

Page 20: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

joshuadavis.com

Page 21: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Balance• Balance can be either

symmetrical or asymmetrical depending on if the right or left side is identical or not. Also refers to a sense that dominant focal points are balanced and don't give a feeling of being pulled too much to any part of the artwork.

Page 22: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Jan Vermeer

Page 23: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Leonardo DaVinci

Page 24: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

risd.edu

Page 25: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Emphasis• Emphasis refers to the

area(s) of interest. Guides the eye into through and out of the image through the use of sequence of various levels of focal points, primary focal point, secondary, tertiary, etc.

Page 26: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Salvador Dali

Page 27: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Rene Magritte

Page 28: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

www.artinamericamagazine.com

Page 29: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Unity• Unity refers to a sense

that everything in the artwork belongs there, and makes a whole piece. It is achieved by the use of balance, repetition and/or design harmony.

Page 30: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Jasper Johns

Page 31: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Pablo Picasso

Page 32: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

Roy Lichtenstein

Page 33: Principles of Design. Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity Elements of Design Dot, Line, Shape, Form, Texture,

proximitymagazine.com

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