Principles and Elements of Design

Part 2

Warm Colors

Cool Colors

Neutral Colors

Monochromatic

Analogous Color Schemes

(Close on the color wheel)

Complementary Color Schemes

Opposite on Color Wheel

From Nature

Color Theory

The Principles of Design(Or “Goals” of Design)

Scale Unity Variety Balance Rhythm Emphasis

Scale

Unity

Unity vs. Variety

Variety

Emphasis

Rhythm

Balance

Balance Independent of Environment

Out of Balance

Out of Balance

Out of Balance

Balance of Different Elements

Balance of Visual Weight

Visual Weight

3

5

2:2

3:5 is the same ratio as 5:8

This is traditionally considered the least pleasing proportion, but can be used well in contemporary

design.

Golden Section Square

Proportion