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Page 1: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP
Page 2: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Principal SEOMediaOne

Page 3: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP
Page 4: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

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Page 5: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP
Page 6: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Page 7: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

96 Percent of Consumers Don't Trust Ads

BRANDING AUTHORITY

TRUST LEADERSHIP

Page 8: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

66% reported that SEO was the top performing channel in 2020, out-performing paid search, email marketing and content marketing

Page 9: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

63% look at SEO as the most important digital marketing channel at this time

Page 10: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Organic search is the digital marketing channel that brings in the highest ROI

Page 11: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

#3 Ranking of a 10,000 Search Volume Keyword

23% CTR

2300 visitors

5% enquire

115 leads

20% buy

23 sales

Page 12: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP
Page 13: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

There are 200+ Ranking Factors.Some more important than others.

Page 14: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Mobile friendlinessis crucial

Page 15: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Chrome > Inspect

Page 16: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Google Test

Page 17: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Don’t write for search engines.Write for customers.

Content Should Be• unique• have good grammar• inform• entertain• share• allow discussion• well structured

Page 18: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Yoast plugin

Page 19: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Meta Description < 160 char

Meta Title < 70 char

Page 20: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Keywords in Description

Keywords in URL

Keywords in Title

Page 21: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Metatags.io

Page 22: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Google don’t understand =Google don’trank.

Page 23: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Gloomaps.com

Page 24: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Pagespeed Insights

Page 25: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Image compression < 100K

File compression for CSS, HTML, JS

Minifying to reduce redundant codes

Use caching

Faster servers CDNs

Page 26: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Secure Socket Layer

Page 27: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Reduce bounce rates

Page 28: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

TLD FOR.com generic/USA/international.net generic.org organisations.info information sites.biz business sites.edu education sites.gov government sites.sg or .my etc country level sites.shop etc new offerings to accommodate 1 billion sites

Page 29: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Forum comments

Page 30: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Guest posting

Page 31: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Press release

Page 32: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Blog something amazing

Page 33: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Association directories

Page 34: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Social media links

Page 35: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Local directory links

Page 36: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Footer links

Page 37: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Principal/partner links

Page 38: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

+Quantity of backlinks

Quality of backlinks

Page 39: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Fitness Page A

YOURFitness Page

Fitness Page B

Page 40: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Link sculpting is an understated SEO

Page 41: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

• Google.com/business• Fill NAP accurately• Add contents, photos,

promotions• Build local citations• Get clients to review

you (use QR code)

Page 42: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Domain Authority (DA) HOW STRONG YOUR DOMAIN IS

ABC.com

Page 43: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Page Authority (PA) HOW STRONG YOUR SUB-PAGE IS

ABC.com ABC.com/DEF

Page 44: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Citation Flow (CF) HOW MANY LINKS INTO YOUR WEBSITE

ABC.com

Page 45: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Trust Factor (TF) HOW MANY STRONG/RELEVANT INTO YOUR WEBSITE

ABC.com

Page 46: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

kwfinder.com

Page 47: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Your Online Loans PortalDA = 22 PA = 30

Want to rank for “loans”

Go or no go?

Page 48: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

New Online Loans PortalDA = 22 PA = 30

Better to go for “online loans”

Page 49: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Competition Keyword Your AuthorityHi insurance 5% (top)Mid car insurance 15%Lo car insurance quotes online 80%

Page 50: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

https://mm.com.sg

For the list of the best seo agenciesyou can refer check out our guide.

For the list of the best seo agenciesyou can refer to this list following.

Look for the best SEO services by clicking on https://mm.com.sg

MediaOne has proven that once again it’s the best in the industry for SEO.

Page 51: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

TITLE STRUCTURE

10 Ways To Retire By 35

How To Save Money

Page 52: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

Keywords in Headers

Image with keyword in Alt-Tag

Short sentences

Short paragraphs

Listicles or tables

Keywords in URL/meta

Page 53: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

wordfence

yoast

rankmath

autoptimise

broken link checker

copyscape

Page 54: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

seoquake

moz

meta seo inspector

kwfinder

semrush

ahrefs

Page 55: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

neilpatel.com

searchengineland.com

searchenginejournal.com

backlinko.com

yoast.com/seo-blog

ahrefs.com/blog

Page 56: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

COMPETITIONLOMIDHICRAZY HI 13-24 MTH

4-6 MTH

7-9 MTH

10-12 MTH

Page 57: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

CRITERIA FORDIY SEO SUCCESS

1. CAN SPARE 2-3 HOURS PER DAY ON SEO

2. GENUINELY INTERESTED TO LEARN AND EXPERIMENT

DIY (WITH CONSULTANCY) RESULT SUCCEED IF YOU COMMIT TO THIS

Page 58: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP

COSTS (10 KEYWORDS 6 MONTHS)

FREE-UNTIL-PAGE 1 WALK AWAY AS FAST AS POSSIBLE!!

LO $2000

MID $3500

HI $5000

V HI $8000

Page 59: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP
Page 60: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP
Page 61: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP
Page 62: Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP