primo usability evaluation cody hanson, technology librarian university of minnesota libraries...

58
Primo Usability Primo Usability Evaluation Evaluation Cody Hanson, Technology Librarian Cody Hanson, Technology Librarian University of Minnesota Libraries University of Minnesota Libraries [email protected] [email protected]

Upload: cecil-simmons

Post on 01-Jan-2016

215 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Primo Usability Primo Usability EvaluationEvaluationCody Hanson, Technology LibrarianCody Hanson, Technology LibrarianUniversity of Minnesota LibrariesUniversity of Minnesota [email protected]@umn.edu

Page 2: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Primo Usability Primo Usability EvaluationEvaluation

PrimoPrimo

Usability testingUsability testing

ScenariosScenarios

IssuesIssues

OutcomesOutcomes

Page 3: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 4: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 5: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 6: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 7: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 8: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 9: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 10: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 11: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 12: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 13: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 14: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 15: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

PrimoPrimo

• PrimoPrimo• Usability testingUsability testing• ScenariosScenarios• IssuesIssues• OutcomesOutcomes

Page 16: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Development Development PartnershipPartnership

Aleph/Primo pipeAleph/Primo pipe

Cost of ownership assessmentCost of ownership assessment

Usability testingUsability testing

Page 17: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

OIT Usability LabOIT Usability Lab

Page 18: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

OIT Usability LabOIT Usability Lab

Page 19: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Eye trackingEye tracking

Page 20: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Eye trackingEye tracking

Page 21: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Eye trackingEye tracking

Page 22: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Staff rolesStaff roles

Page 23: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Usability TestingUsability Testing

RolesRoles

NarratorNarrator

LoggerLogger

HelpdeskHelpdesk

Eye-tracker observerEye-tracker observer

Page 24: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Usability TestingUsability TestingScenarios and tasksScenarios and tasks

DebriefingDebriefing

QualitativeQualitative

Key deliverables:Key deliverables:

Issues listIssues list

Eye-tracking dataEye-tracking data

Page 25: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Key deliverableKey deliverablehttp://www.flickr.com/photos/stofiska/3021577770/

Page 26: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Key deliverableKey deliverablehttp://www.flickr.com/photos/setr/3330196387/

Page 27: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Key deliverableKey deliverablehttp://www.flickr.com/photos/joelogon/2098848889/

Page 28: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

GoalsGoalsUsers can find a variety of library Users can find a variety of library materials on their topicmaterials on their topic

Users can find a particular item, its Users can find a particular item, its availability, or its call numberavailability, or its call number

Users understand the process of Users understand the process of broadening and narrowing broadening and narrowing searchessearches

Page 29: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

GoalsGoals

Determine whether current MNCAT Determine whether current MNCAT users see Primo as an users see Primo as an improvementimprovement

Determine if Amazon.com users Determine if Amazon.com users can easily transfer their knowledge can easily transfer their knowledge to use Primoto use Primo

Page 30: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

ScenariosScenarios

Page 31: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

You are taking an intro You are taking an intro course in marketing.course in marketing.

Find some articles on marketing Find some articles on marketing and advertisingand advertising

Determine whether there are more Determine whether there are more results for your query and how you results for your query and how you could see themcould see them

Page 32: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Find some books about Find some books about Minneapolis.Minneapolis.

Save two or three of the books you Save two or three of the books you find for future reference.find for future reference.

Make sure these items are saved Make sure these items are saved so you can come back to them so you can come back to them next week.next week.

Page 33: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

You’d like to read You’d like to read Edmund Hillary’s Edmund Hillary’s High High AdventureAdventure..

Find the book.Find the book.

Add a tag to the record for this Add a tag to the record for this book that would help describe it.book that would help describe it.

Page 34: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Your classmate wrote a Your classmate wrote a review for [insert book review for [insert book here].here].

Find the book.Find the book.

Find the review and say out loud what Find the review and say out loud what rating your classmate gave the book.rating your classmate gave the book.

Add your own review and rating.Add your own review and rating.

Page 35: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Find this article using Find this article using this citation.this citation.

Find the online version of the Find the online version of the article and read the first article and read the first paragraph.paragraph.

Page 36: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

IssuesIssues

Page 37: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Search box tabs not Search box tabs not used/seenused/seen

““Several evaluators did not use or Several evaluators did not use or see the... tabs above the search box. see the... tabs above the search box. When the tabs were not used, it lead When the tabs were not used, it lead to searching that was less likely to to searching that was less likely to find the desired results.”find the desired results.”

Page 38: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Search box tabs not Search box tabs not used/seenused/seen

Page 39: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Search box tabs not Search box tabs not used/seenused/seen

““Several evaluators did not use or Several evaluators did not use or see the... tabs above the search box. see the... tabs above the search box. When the tabs were not used, it lead When the tabs were not used, it lead to searching that was less likely to to searching that was less likely to find the desired results.”find the desired results.”

Page 40: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Advanced searches Advanced searches unsuccessfulunsuccessful““Use of the Advanced Search was Use of the Advanced Search was unsuccessful for some of the unsuccessful for some of the evaluators... One evaluator evaluators... One evaluator expressed confusion about why the expressed confusion about why the narrow search wouldn’t find the narrow search wouldn’t find the result, but the basic search would.”result, but the basic search would.”

Page 41: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Unclear when newly Unclear when newly tagged items will tagged items will appearappear

““Evaluators expected that their Evaluators expected that their tagged items would appear in the list tagged items would appear in the list of ‘all tagged results’ immediately...”of ‘all tagged results’ immediately...”

Page 42: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Article search progress Article search progress bar caused bar caused confusion/frustrationconfusion/frustration““This wait caused some evaluators This wait caused some evaluators to consider stopping the search or to consider stopping the search or changing their search terms to get a changing their search terms to get a search to complete faster.”search to complete faster.”

Page 43: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Key deliverableKey deliverablehttp://www.flickr.com/photos/28445735@N00/2397240784/

Page 44: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Positive commentsPositive comments

““Several evaluators said that they Several evaluators said that they liked the tabs and new design.”liked the tabs and new design.”

““Some of the evaluators mentioned Some of the evaluators mentioned that they thought the tabs that they thought the tabs ‘presented everything you need.’”‘presented everything you need.’”

““Some evaluators said that Primo is Some evaluators said that Primo is ‘easy to use.’”‘easy to use.’”

Page 45: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

DesirabilityDesirability

Page 46: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

DesirabilityDesirability

90% positive90% positive

6 of 8 evaluators chose 6 of 8 evaluators chose “Organized”“Organized”

5 of 8 chose “Clean”5 of 8 chose “Clean”

5 of 8 chose “Straightforward”5 of 8 chose “Straightforward”

Page 47: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

http://www.flickr.com/photos/cutsie/3614949532/

Notes from our users...

Page 48: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

“I hate it...

I need to

look things

up by call

#...” Staff

memberhttp://www.flickr.com/photos/cutsie/3614949532/

Page 49: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

“sucks”

Visitorhttp://www.flickr.com/photos/cutsie/3614949532/

Page 50: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

“I think the

format is terrible

and the google-

esque linking ads

[sic] nothing... I

call it MNCat

double minus.”

Staff memberhttp://www.flickr.com/photos/cutsie/3614949532/

Page 51: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

“Good”

Staff

memberhttp://www.flickr.com/photos/cutsie/3614949532/

Page 52: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

“BOO-

OOOOOO!

!!!!!!” Undergrad

uatehttp://www.flickr.com/photos/cutsie/3614949532/

Page 53: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

“It is pathetic...

Is the library

computer staff

run by

MORONS?

I expect a

prompt reply.” Professor

_______http://www.flickr.com/photos/cutsie/3614949532/

Page 54: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

DesirabilityDesirability

CleanClean

OrganizedOrganized

StraightforwardStraightforward

CleanClean

CleanClean

CleanClean

CleanClean

OrganizedOrganized

OrganizedOrganized

OrganizedOrganized

OrganizedOrganized

OrganizedOrganized

StraightforwardStraightforward

StraightforwardStraightforward

StraightforwardStraightforward

StraightforwardStraightforward

EfficientEfficient

EfficientEfficient

ImprovedImproved

ImprovedImproved

ModernModern

TrustworthyTrustworthyEasyEasy

EasyEasy FastFast

FastFast

FastFast

AttractiveAttractive

FamiliarFamiliar

FamiliarFamiliar

PowerfulPowerful

ConsistentConsistent

HelpfulHelpful

HelpfulHelpful SophisticatedSophisticated

Page 55: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

GoalsGoalsUsers can find a variety of library Users can find a variety of library materials on their topicmaterials on their topic

Users can find a particular item, its Users can find a particular item, its availability, or its call numberavailability, or its call number

Users understand the process of Users understand the process of broadening and narrowing broadening and narrowing searchessearches

Page 56: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

GoalsGoals

Determine whether current MNCAT Determine whether current MNCAT users see Primo as an users see Primo as an improvementimprovement

Determine if Amazon.com users Determine if Amazon.com users can easily transfer their knowledge can easily transfer their knowledge to use Primoto use Primo

Page 57: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

OutcomesOutcomes

ContextContext

ConfidenceConfidence

Clear action items for vendorClear action items for vendor

Better relationship with vendorBetter relationship with vendor

Page 58: Primo Usability Evaluation Cody Hanson, Technology Librarian University of Minnesota Libraries codyhanson@umn.edu

Primo Usability Primo Usability EvaluationEvaluationCody Hanson, Technology LibrarianCody Hanson, Technology LibrarianUniversity of Minnesota LibrariesUniversity of Minnesota [email protected]@umn.edu