Mifan Careem Director, Solution Architecture

Session Agenda - Integration

o  The case for digital transformation

o  Digital transformation – five technology trends

o  A technology platform for digitation

transformation

o  Ten steps to getting there – platform of

platforms

o  Conclusion

LEGO: Building customer experience, brick by brick

•  Digital  age  PR  •  Games  and  Movies  

•  Free  games  •  Lego  movie  

•  Crowdsourcing  and  customer  value  

•  Ideas.lego.com  •  Youtube  content  •  Cartoons  •  Micro-­‐sites  •  Co-­‐branding  

LEGO: Building customer experience, brick by brick

  The   democraAzaAon   of   technology   (driven   by   its   plummeAng   cost),   increased   access   to   funds   and   a   rising  entrepreneurial  culture  means  that  there  are  now  hundreds  of  startups  aIacking  tradiAonal  markets.  Uber,  Twitch,  Tesla,  Hired,  Clinkle,  Beyond  Verbal,  Vayable,  GitHub,  WhatsApp,  Airbnb,  MaIernet,  Snapchat,  Homejoy,  Waze  and  the  list  goes  on.   These   startups  are  achieving   scale   far  quicker   than  analog   companies  ever  did.  Whereas   the  average  Fortune  500  company  took  20  years  to  reach  a  market  capitalizaAon  of  $1  billion,  Google  managed  it  in  eight  years,  and  the  likes  of  Uber,  Snapchat  and  Xiaomi  in  three  years  or  less.  (Source:  Accenture/WEF  2016)  

Digital transformation – Five technology trends

Pla^orm  RevoluAon  

Customer  centric  Business  

Rapid  InnovaAon  

Big  data  insight  as  an  

Asset  

Workforce  reimagined  

Pla^orm  (R)evoluAon  –  from  CompeAAon  to  CoopeAAon  

Pla^orm  (R)evoluAon  –  from  CompeAAon  to  CoopeAAon  

Business  focus:  •  Pla^orm  business  model  •  Network  effect  •  Blurred  borders  between  

partners  and  compeAtors  •  Combined  value  •  Other  examples:  Uber,  AirBnB  

Technology  focus  •  Technology  Pla^orm  to  build  a  

Pla^orm  Business  •  IntegraAon  pla^orm  used  to  

connect  stakeholders  

Customer  centric  business  –  the  Internet  of  Me!  

Customer  centric  business  –  the  Internet  of  Me!  

Business  focus:  •  Customers  as  the  core  driver  •  Social  media  and  networks  •  PersonalisaAon  of  apps  and  

services  •  Sensors,  wearables  and  IoT  

providing  a  constant  stream  of  data  

Technology  focus  •  Internet  of  Things  combined  

with  customer  experiennce  

Using  WSO2  AnalyAcs,  Experian  created  systems  that  could  take  data  from  markeAng  channels  real  Ame,  process  and  react  with  the  required  informaAon  under  the  average  human  reacAon  Ame  of  200  milliseconds,  correlate  against  historical  and  predicAve  data  and  respond  to  the  client  –  within  3-­‐5  milliseconds!  hIp://wso2.com/blogs/thesource/2015/10/wso2con-­‐insights-­‐experian-­‐uses-­‐wso2-­‐to-­‐uncover-­‐credit-­‐intelligence/  

Big  data  insight  as  an  asset  

Using  WSO2  AnalyAcs,  Experian  created  systems  that  could  take  data  from  markeAng  channels  real  Ame,  process  and  react  with  the  required  informaAon  under  the  average  human  reacAon  Ame  of  200  milliseconds,  correlate  against  historical  and  predicAve  data  and  respond  to  the  client  –  within  3-­‐5  milliseconds!  hIp://wso2.com/blogs/thesource/2015/10/wso2con-­‐insights-­‐experian-­‐uses-­‐wso2-­‐to-­‐uncover-­‐credit-­‐intelligence/  

Big  data  insight  as  an  asset  

Business  focus:  •  Data  everywhere  •  Intelligent  enterprise  

Technology  focus  •  Big  data  analyAcs  including  

•  Batch  analyAcs  •  Streaming  fast  data  

analyAcs  •  PredicAng  analyAcs  and  

machine  learning  •  InteracAve  analyAcs  •  GeospaAal  analyAcs  

The  workforce,  reimagined  

The  workforce,  reimagined  

Business  focus:  •  Cross  team  collaboraAon  •  CreaAvity  as  a  core  value  •  Agile  development  •  Meritocracy  model  •  Micro  services  teams  •  The  Connected  Enterprise    Technology  focus  •  Open  Source  –  internal  and  

external  •  IteraAve  architecture  •  IntegraAon  pla^orm  used  to  

connect  stakeholders  

Legacy  Systems,  Cloud  Services,  Data  Sources    

Stakeholders,  Partners,  ApplicaAons,  Devices,  Systems    

On-­‐premise,  Cloud,  Managed  Cloud,  Hybrid  Deployments  (Bare-­‐metal,  VM,  Containers,  IaaS)    

1.  Customers  drive  business  

2.  Devices  and  IoT  are  stakeholders  

3.  Partners  contribute  to  pla^orm  business  model  

4.  Rapid  deployments  on  hybrid  IaaS,  PaaS  environments  

5.  ContainerizaAon  for  web  scale  deployment  

6.  IntegraAon,  Services,  Micro-­‐integraAon  and  micro-­‐services  enable  rapid  innovaAon  

7.  Security  is  not  an  aherthought!  

8.  Managed  APIs  encourage  an  API  economy  

9.  ConsumerizaAon  of  IT  is  key  for  customer  centric  business  

10.  AnalyAcs  drives  business  funcAons  

Integra:on    

Connectors  Data  Services  

Workflows  

Services     OrchestraAon   TransformaAon  Micro  Services  

Macro  Services   Messaging  

Security  

 API  Management  

 App  Dev  and  Management    

Mobile  and  IoT  

 

Asset  Store  (API,  Apps,  Services  etc.)  

Mobile  Device  Management  

Mobile  ApplicaAon  Management  

IoT  Device  Management  

Governa

nce  

 

Dashboards  and  Stores    

Analy:

cs  

 Ba

tch  

Stream

ing  

Pred

icAve  

Building a platform for transformation

A Technology Platform for Digital Transformation

16  

●  100% Open Source ●  Fully integrated,

complete middleware platform

●  26 products available, so that you deploy only what you need, when you need it

●  Built from scratch, based on a single code-base/platform

●  Works seamlessly across the cloud and on-premise

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