priming healthcare for twitter

8/9/2019 Priming Healthcare for Twitter

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Priming Healthcare for TwitterAn Introduction to Leading on Twitter

Phil Baumann, RN

CEO, CareVocate LLC@[email protected]


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Twitter: Tiny Is The New Huge


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Popular Microblogging


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Aggregation Microblogging


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Enterprise Microblogging


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Image source: Seth Godin

Bandwidth

Interactivity


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"Share and discover what's happening

right now, anywhere in the world."

"The Pulse of the Planet"


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Twitter is to brains...

...what Google is to servers.


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Twitter's Growth - Google Trends


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WARNING

Next Slide May Cause Blindness


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Twitter Anatomy 101


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The Barebones of Twitter

Follow Unfollow Block

Tweet

140

Reply

@DM

Asymmetrical Relationships


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Enter Tweet(Hint: answer a

different question

than the one

Twitter asks)

@ =

Reply

DirectMessage

(Private)

Reverse

Chronologic

al Order


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@ = Reply


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Direct Messages (Private)


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Advanced Features & Uses Twitters API (3rd Party

Applications)

Hashtags # Tiny Hyperlinks

Metrics

Tools & theiroriginal uses

diverge over time.


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Twitter's API

(Application Programming/Platform Interface)

Twitters interface is limited

API enables alternative user

experiences


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Twitters

API

Application

Database

Tweets

Follow counts

Controlled

Access

Request/Call


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TweetDeck (Desk-top & Mobile)Groups


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Seesmic (Desktop & Web)


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HootSuite (Web)


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TweetRiver - Premium


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The Micro-link Economy

Q: How can long hyperlinks fit into 140 characters?A: URL Shorteners

http://www.techcrunch.com/2009/07/16/twitters-internal-strategy-laid-bare-to-be-the-pulse-of-the-planet/

http://bit.ly/S90l3


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Link Metrics

Integrated into 3rd Party

Applications

User-level link data

Aggregate link data

Real-time Data


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People Over Numbers


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The Re-Tweet Is Sweet


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People

YoureFollowing

People

Following

You

Not Necessarily

Following EachOther

ReTweet

(RT)

RT


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RT @Username Copy & Paste

RT @Username This tweet intentionally

left useless.

NOT

@ RT This tweet intentionally left useless.


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Search: Real-time


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Twitter: We Have a Problem


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Contextualizing Twitter


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The Pushbutton Web

Pushbutton Sharing


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Distributed Messaging

Real-time feeds pulled from Twitter to

RSS to FriendFeed to Blog


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#Hashtags

A hashtag

demarcates a

tweet into a#topic and

provides

searchable

meta-data.


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#Healthcare Chats

#HCSM

Healthcare Social Media

Sundays 9pm EDT

@HealthSocMed

#HCMKTG

Healthcare Marketing

Fridays 1pm EDT

@HCMKTG


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Twitter in Healthcare


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On Twitter, Ask


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And You Shall Receive


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Source: http://ebennett.org/data/

Hospitals Are Adopting


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Get Listed: http://ebennett.org/data/

Blogs Are Hard!

Tweets Are Easy! Yes, but


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A BriefStrategic Time-out


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Live-tweeting Surgery


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Twitter & Crisis


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CDC & Social Media


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CDC encourages the strategic use of Twitter to

effectively and inexpensively reach individuals andpartners with timely health and safety information.


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CDCs Twitter Metrics


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Mayo Clinic on Twitter


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Offer Practical Value


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Help Find Clinical Trials

Link: Using TrialX with Twitter


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Breaking: Pharma & Social Media


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Suggested Uses

DisasterAlerting & Response

Drug Safety Alerts

Diabetes Management

Medical Crowd-sourcing

Disease Tracking & Resource Connection


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Suggested Uses

Post-discharge Patient Support

Recruitment of Health Care Staff

Clinical Trial Awareness

Promoting Healthy Lifestyles

Health Care Marketing


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HIPAA

Its possible to communicate w/o violating HIPAA

Hospitals are tweeting daily w/o complaints

Big Pharma is tweeting (most difficult industry)


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HIPAA

Staff Appropriately

Supervise

Audit

Set Policy

Shift Conversation to Another Medium


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Warnings

Twitters Architectural

Problems Security Risks

Twitters Management

Twitters Future

Uncertain BusinessModel


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General Tips

Do

Listen, Monitor, Search

Follow appropriately

Engage followers Respond to replies

Offer value

Retweet interesting content

Thank Followers

Dont

Spam

Auto-follow

Auto DM (exceptions) Focus on follower #s

Ignore followers

Self-boast

Get brandjacked


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On Twitter

Lead More Than You Follow


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Questions?


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About Phil Baumann

Phil Baumann is CEO of CareVocate LLC, helping clients out

with their online presence. Although he is a registered nurse

with a background in critical care and drug safety, he actually

started his career in enterprise accounting and treasury

operations and has been interested in computer technology

for over thirty years. He therefore brings a unique and

valuable perspective to online collaboration technologies and

communities. He blogs at PhilBaumann.com.

@PhilBaumann

[email protected]

484-362-0451


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Disclaimers

Statements expressed are solely those of Phil Baumann on

behalf of CareVocate LLC.

Products referenced herein are not sponsored nor

endorsed with guarantees nor otherwise warranted.

Participants are encouraged to establish, practice and

enforce safe, secure and responsible online policies and

procedures.


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Copyrights

This work is licensed under CC 3.0 Attribution-

Noncommercial-Share Alike 3.0.

Please attribute to Phil Baumann with a link to

PhilBaumann.com

Please refer to Creative Commons for more details

(http://creativecommons.org/licenses/by-nc-sa/3.0/us/)

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