primedic™€¦ · web viewproducts introduction product portfolio, positioning, features and...
TRANSCRIPT
1
EMEA Training Courses - Content
2
Three levels of training
Bronze LevelWebinars / elearning
Silver LevelProduct presentation / introduction
Gold LevelClassroom training
3
Anaesthesia and Ventilation
BronzeWebinars: Anatomy and anaesthesia introduction
New software release and
important product updates
-Product family introduction:
Genius, Focus, Sirius, ARKON
Participants will be able to identify each product and its main
feature setTarget audience:
All staff with customer/distributor
contactDuration:
1h-2hTrainers: Channel
MarketingClinical Specialist
Silver Product presentation Hands on experience as
well as powerpoint presentation.
Participants will be able to identify major
conponents of the product. Recall and
present the features and benefits with confidence
when discussing with customers/Distributors.
Participants will also have an awareness of our
competition.Target Audience:
New sales/distributorsAny customer facing
individual or back office specialist
Duration:2h-4h
Trainers: Channel Marketing /
Area Managers
Gold Classroom training
Gold is about becoming an expert, looking at the
principles of anaesthesia, anatomy and physiology
relevent to our offering. We will examine modes of
ventilation and clinical use.A deep dive into the
product features, developing compelling discussion points and
demonstrating the products benefits though safe clinical
application .Knowing your competition is
key and we will develop competetive awareness, our
strength, their weekness and how we win!
Finally configuration, using Big Machines and Ordering
from spacelabs.Duration:
3 daysTrainers:
Channel Marketing
4
BronzeWebinars: Anatomy and anaesthesia introduction
New software release and
important product updates
-Product family introduction:
Genius, Focus, Sirius, ARKON
Participants will be able to identify each product and its main
feature setTarget audience:
All staff with customer/distributor
contactDuration:
1h-2hTrainers: Channel
MarketingClinical Specialist
Silver Product presentation Hands on experience as
well as powerpoint presentation.
Participants will be able to identify major
conponents of the product. Recall and
present the features and benefits with confidence
when discussing with customers/Distributors.
Participants will also have an awareness of our
competition.Target Audience:
New sales/distributorsAny customer facing
individual or back office specialist
Duration:2h-4h
Trainers: Channel Marketing /
Area Managers
Gold Classroom training
Gold is about becoming an expert, looking at the
principles of anaesthesia, anatomy and physiology
relevent to our offering. We will examine modes of
ventilation and clinical use.A deep dive into the
product features, developing compelling discussion points and
demonstrating the products benefits though safe clinical
application .Knowing your competition is
key and we will develop competetive awareness, our
strength, their weekness and how we win!
Finally configuration, using Big Machines and Ordering
from spacelabs.Duration:
3 daysTrainers:
Channel Marketing
5
Diagnostic Cardiology
6
Bronze LevelWebinars:
Products introduction
Duration:1h-2h
Trainers: Channel Marketing
Silver LevelProduct presentation
on siteProducts introductionProduct portfolio, positioning, features and benefitsDemonstrate the machine
Duration:2h-4h
Trainers: Channel Marketing /
Area Managers
Gold LevelClassroom training
--demonstrate the machine- FAQ- competitors’ products overview
Duration:2 days
Trainers: Channel Marketing
7
Defibrillators for Lay people
Bronze LevelWebinars:
Products introduction-->Reasons for defibrillators in Layuse (SCA)1) Defibrillators for Laypeople2) Defibrillators for Professionals
Duration:1h-2h
Trainers: Channel Marketing
Silver LevelProduct presentation
on site-Products introduction-Product portfolio, positioning, features and benefits-Demonstrate the machine-competitors’ products overview -clinical aspects related to lay-defibrillation-FAQ
Duration:2h-4h
Trainers: Channel Marketing /
Area Managers
8
Defibrillators for Professionals
Bronze LevelWebinars:
Products introduction-->Reasons for defibrillators in Layuse (SCA)1) Defibrillators for Laypeople2) Defibrillators for Professionals
Duration:1h-2h
Trainers: Channel Marketing
Silver LevelProduct presentation
on siteProducts introductionProduct portfolio, positioning, features and benefitsDemonstrate the machine
Duration:2h-4h
Trainers: Channel Marketing /
Area Managers
Gold LevelClassroom training
-Clinical aspect related to Defibrillation-Clinical aspects related to Pacing-Clinical aspects related to pre-hospital / emergency monitoring --> EVO / XD features- Application areas and solution for different market segments- product portfolio, positioning, features and benefits-demonstrate the machine- FAQ- competitors’ products overview
Duration:2 days
Trainers: Channel Marketing
9
Patient monitors: “Art of Monitoring”
Bronze LevelWebinars:
-Anatomy introduction- New software release- Product family introduction: - module - monitors (Qube & Xprezzon) - Central Xhibit
Duration:1h-2h
Trainers: Channel MarketingClinical Specialist
Silver LevelProduct presentation
on siteProducts introductionProduct portfolio, positioning, features and benefits
Duration:2h-4h
Trainers: Channel Marketing /
Area Managers
Gold LevelClassroom training
- Application areas and solution for different market segments- product portfolio, positioning, features and benefits-demonstrate the machine- FAQ- competitors’ products overview
Duration:4 days
Trainers: Channel Marketing
10
Patient Monitors – Élance
Bronze LevelWebinars:
Products introduction- élance 5 & 7- Central élance
Duration:1h-2h
Trainers: Channel Marketing
Silver LevelProduct presentation
on site:Products introductionProduct portfolio, positioning, features and benefits
Duration:2h-4h
Trainers: Channel Marketing /
Area Managers
11
ICS Clinical Access, Connectivity and Strategic Selling
Bronze Level
Webinars: iPAD/PPT sales tool - see, understand Iceberg and the Spacelabs approach; advantages Clinical Access, how it looks, use, accessIntegration to other systems, purpose and interfaces
Duration:1h-2h
Trainers: Channel Marketing
Silver LevelProduct
presentation on site
iPAD/PPT - use it to - Present Iceberg and the Spacelabs approachTalk through use of Clinical AccessTalk through integrationCompetition - essentials
Duration:2h-4h
Trainers: Channel Marketing
Gold LevelClassroom training
Use iPAD/PPT to present connectivity. Understand and deal with questions - Networks, VLANs, database, ICS Servers, VM. Competition.Connect and demo ICS and Clinical Access.Work with IT people, understand, discuss and answer questions on all integration modes and XprezznetStrategic selling and the Spacelabs Bluesheet
Duration:4 days
Trainers: Channel Marketing