prime solar network overview of the solar broker sales opportunity prepared by: prime solar, llc t/a...
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Prime Solar Network
Overview of the Solar Broker Sales Opportunity
Prepared by: Prime Solar, LLC t/a Prime Solar Network
The Solar Market is Growing Rapidly
Rapid growth even through the recession Huge growth ahead stillSEIA Report,” U.S. Solar Market Insight”1st Quarter 2011
Solar Business OpportunitiesThe traditional business path
• Become a solar installer/integrator
• Requires installation capability, with technical training and contractor’s license
• Significant competition
• Significant resources to start a business
A New Business Model• Become a Solar Broker with Prime Solar
Network
Prime Solar NetworkNow Growing In:
• California• Oregon• Washingto
n• Nevada• Arizona• Hawaii• Colorado
• New Jersey• New York• Maryland• Massachuse
tts• Connecticut• Delaware• Pennsylvani
aSome territories not available
• New Mexico• North
Carolina• Ohio• Louisiana• Illinois• Florida
Exclusive sales territories available for licensing
What is a Solar Broker?A PSN Solar Broker helps clients to
shop the complex solar market• Market solar in a territory• Provide Solar iQuote remote estimates• Get multiple bids from preferred installers• Guide selection of the optimal solution• Save clients time and money
How Solar Brokers WorkTraditional Sales Solar
BrokerClient
Sales
Installers
Client interacts with salesmenTakes more time for client
Broker gets multiple bids
Advantages for Solar Brokers:Save Clients Money
Competitive bidding Objective guidance Reduced pricing on
materials Efficient sales process
Advantages for Solar Brokers:Save Clients Time
Author: Andy Blackhttp://www.ongrid.net/papers/SolarBrokering.pdf
Advantages for Solar Broker:Earning Potential
For in-house sales employee• commission typically 5-6%• On a $30K residential project = ~$1500
For solar broker• gross revenue to the broker of 7-12%• On a $30K residential project = ~$3000• Additional revenue from employees in
the broker business
Solar Broker Earning Potential If a solar broker sells 1 project a week
• Average project $30,000
• In a year = $148,200 gross broker revenue
• (Assumes 10% broker gross)
• With larger projects, greater income
If a broker also has 4 commissioned sales people working for them in a territory
• If each sales person grosses another $150K
• Additional $328,000 gross for broker
Estimates for illustrative purposes only
Benefits for a PSN Solar BrokerExclusive sales territoryExtensive TrainingMarketing SupportBack office supportFinancing optionsWeb Development with SEO,
vertical integrationOwn your own business, not
an employee
PSN Solar Broker TrainingComprehensive Training Manual
• Technical guide to solar• Non-technical startup issues
Newsletter with industry updatesTechnical supportDeveloping Webinars
PSN Marketing Support
Web Site Development, with SEO contentSolar iQuote remote cost benefit analysisNational marketing and media relationsAnalysis of local marketAnalysis of Google Adwords campaignCreation of marketing materialsTemplates for agreements with clients
and installers
To Find Out More AboutBecoming a Solar Broker
Contact Information:Prime Solar, LLC823 West Park Avenue, #256Ocean, NJ [email protected]