prime mobile real estate: securing your place on the lock screen
TRANSCRIPT
Prime Mobile Real Estate Securing Your Place on the Lock Screen
Hello!
Martin Lange Global Consulting Partner, Digital Innovation Practice
OgilvyRED @macaccess
Brent Hieggelke Chief Mobile Evangelist
Urban Airship @bhieggelke
Danny Hakimian Director of Marketing
Yo
Peter Fasano Senior Vice President
Social@Ogilvy @pfasano
Seth Greenberg Creative Strategist
OgilvyOne @Seth_Greenberg
Agenda
• What is the lock screen?
• Building mobile relationships with Urban Airship
• Starting the conversation with Yo
• How can you get involved?
The Lock Screen A visual interface which is available before the user has activated the full
functionality of the device, a.k.a. PRIME MOBILE REAL ESTATE
Building Mobile Relationships with Urban Airship
Apps: ultimate owned media, kings of mobile
Placeholder: 87%
The lock screen is the best real estate today
So how do you earn and keep your position?
of customers will defect within 30 days of download 70%
Source: UA Good Push Index
Notifications improve that dismal stat
On average, they drive: • 4x more engagement
• 2x more retention
Source: UA Good Push Index
That’s been our world for almost 6 years
We help brands build mobile relationships
And integrate campaigns into mobile apps
Done right, amazing things happen
App: Electronics
Message: Your order #67522 shipped & arrives today. Would you like a delivery alert?
Button: Alert me
And the battle is moving to a new screen
UrbanAirship.com is chock full of content
h(p://urbanairship.com/products/audience-‐segmenta:on#loca:on-‐targe:ng
Starting the Conversation With Yo
WHAT IS Yo
Access to the lock-screen of a smartphone
3,500,000 downloads (through 8 months)
More than 150,000,000 Yo’s sent
Already reached #1 in iTunes app store
BREAKING NEWS
TOP DEALS
REAL-TIME INFO
SPECIAL OFFERS
LOCAL
NOTIFICATIONS
FUN DAILY NEWS
Yo IN THE PRESS
A popular mobile app simplifies text messaging by reducing all communication to the word "Yo."
Yo App Is Actually Really Useful”
“An App Like Yo Could Turn Out to Be Bigger Than Twitter”
“The app is strangely compelling, and is winning fans in design-savvy tech companies”
Messaging App Gets People Talking With One Word: Yo”
“I’ve Seen The Future Of Phones, and it looks a lot like Yo”
WHAT IS Yo
Yo LINKS
Swipe open the Yo to go straight in to content
Yo LOCATION & API
Double-tap any username to Yo your location
Yo Bytes
Kim goes blonde 😱
Yo for Apple Watch
BUZZFEED
A central hub for finding businesses on Yo platform
YoSTORE.CO
ALREADY ON Yo
DEMO TIME Yo
Get Yo popcorn ready
Ques:ons?
Martin Lange Global Consulting Partner, Digital Innovation Practice
OgilvyRED @macaccess
Brent Hieggelke Chief Mobile Evangelist
Urban Airship @bhieggelke
Danny Hakimian Director of Marketing
Yo
Peter Fasano Senior Vice President
Social@Ogilvy @pfasano
Seth Greenberg Creative Strategist
OgilvyOne @Seth_Greenberg