About Us

• PRIMARYHOMES INC. is a premier residential developer of subdivisions and condominiums in Metro Cebu and the Visayas Region with over 20 years of experience. 

• Being among the pioneers of large-scale vertical and horizontal housing developments, PRIMARYHOMES has a proven track record in the real estate industry.

• A proud member of the Primary Group of Builders.

HISTORY

• 1992 – Founding; First Mid Market Subdivision

• 1997 – First venture into Vertical development

• 2007 – Socialized Housing• 2008 – Economic Housing• 2009 – Economic Condominium• 2010 – High-end Condominium• 2012- Expansion to Bohol;

First Seaside Luxury community

• 30 Projects in over 20 Years• Has delivered over 3,000 houses and over

1,000 condominium units

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MISSION

To enrich the Filipino lifestyle by providing top-quality shelter at the best value through a holistic integration of advanced housing technology, innovative financing, and creative marketing with the objective of establishing well-planned and responsibly managed communities.

VISIONBy building dynamic communities, ensuring total customer satisfaction, and promoting the welfare of its employees—Primary Homes will sustain its growth and become the nationally recognized industry leader in real estate development.

CORPORATEVALUES

• Commitment • Quality Orientation • Teamwork • Innovativeness

TYPES OF PROJECTS

CONDOMINIUMS

SUBDIVISIONS

CONDOMINIUMS

Walk-Ups Mid Rise High Rise

SUBIDIVISIONSSocialized

Mid Market Upper Mid/High End

Economic

SubdivisionCategories Price Range

Socialized P 400,000 and Below

Economic/Low P 401K – P 3.0 M

Mid Market P 3.0 M – P 4.0 M

Upper Mid/ High End

Above P 4.0M

Real Estate Market Review

According to SHDA, Phil. is facing 3.9million units* housing backlog and could balloon up to 6.5M by 2030.

14.97% = P1.25M-3.0M63.55% = P400k-1.25M21.48% = 400k below

*excludes 832,046 households that can’t afford

Source: Charles Maxey, “Developers launch roadmap to eliminate housing backlog,” Sunstar Davao, Business Section (September 2012): http://50.28.66.118/davao/business/2012/09/28/developers-launch-roadmap-eliminate-housing-backlog-245253

Real Estate Market ReviewHOUSING DEMAND AND SUPPLY PROFILE

2011-2012

Market Segment Housing Demand (Households) Housing Supply Surplus/Deficit

Socialized Housing 1,143,048 479,765 -663,283

Economic Housing 2,503,990 541,913 -1,962,077

Low Cost Housing 704,406 242,246 -462,160

Mid Cost Housing 72,592 322,995 250,403

High End Housing 18,235 242,246 224,011

Total Backlog Philippines: 3,087,520 units

Source: The Philippine Housing Industry Plan: 2012-2030, Subdivision and Housing Developers Association, Inc. (SHDA)

Total Backlog Central Visayas: 154,376 units

Real Estate Market ReviewNEW HOUSING NEED 2012-2030

Market Segment Price Range Units Needed % Total Need

Can't Afford/Needs Subsidy 400K & below 1,449,854 23.28

Socialized Housing 400K & below 1,582,497 25.41

Economic Housing 400k - 1.25 M 2,588,897 41.58

Low Cost Housing 1.25 M - 3.0 M 605,692 9.73

Mid Cost Housing 3.0 M - 6.0 M No need

High End Housing 6.0 above No need

TOTAL NEED 6,266,940 100.00

Philippine total new need is an average of 345,941 housing units per year.

For Central Visayas new need is an average 17,297 housing units per year.

Source: The Philippine Housing Industry Plan: 2012-2030, Subdivision and Housing Developers Association, Inc. (SHDA)

Unmet Demand

There is a clear need for housing in the low-cost, socialized, and economic housing segment.

Primary Homes, Inc. plans to address this need by adapting to innovative technologies in construction to keep the prices low for our socialized and economic developments and to provide a substantial supply to this untapped market.

• To our Homebuyers• To our Sales Partners• To our Stakeholders &

Business Partners

OurBrand

Promise

OurCorporate

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