prezentare diesel
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Prezentare DieselTRANSCRIPT
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Universitatea “Dunarea de Jos” din GalatiFacultatea de Economie si Administrarea Afacerilor
Studenta: Gorgan DanielaAnul I
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Descrierea firmei
Diesel S.p.A. este o companie italiană de design. Este cunoscută mai ales pentru îmbrăcăminte destinată pieței de adulți tineri, în special blugi, dar acum se poate găsi produse de la această companie de la lenjerie la parfumuri. Compania este deținută de fondatorul ei Renzo Rosso și are sediul în Molvena, Italia.
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În 1978 Rosso a lucrat pentru o firma producatoare de îmbrăcăminte numita Moltex , care era deținută de Adriano Goldschmied . El a folosit un împrumut de la tatăl său să cumpere o participație de 40 % în cadrul companiei,i-a schimbat numele în Diesel , și a inceput comercializarea blugilor sub marca Diesel.
Cifra de afaceri a fost de peste 1,6 miliarde de € în 2013.
Istoric
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Slogan
For succesful living
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Logo - istoric
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Produse
Compania Diesel are o varietate de produse. Desi initial se adresa adultilor , acum compania s-a largit domeniul producand imbracaminte pentru femei, barbati, copii, de la blugi, geci, lenjerie intima, incaltaminte, genti pana la accesorii( ceasuri, ochelari de soare) si parfumuri.
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Produse
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Concurenti
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Campanii Diesel
Diesel este un brand interesant care a atrage atenția, prin campaniile de bizare. Pentru oamenii care sunt în contact cu lumea de publicitate, nu e bizar deloc. Acesta este modul în care un brand de top se “joaca” cu publicul.
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Campanii Diesel
Global Warming ReadyCampania urmeaza traditia Diesel de generare a atenției
provocând discutarea problemelor sociale grave cu un ironic
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Dark Ads - 2009
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Dark Ads - 2009
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Dark Ads - 2009
Stats for Dark Surrealistic AdsTrending: Older & WarmTraction: 32,684 clicks in 335 w Interest: 4 minutesConcept: Dark Surrealistic AdsRelated: 81 examples / 62 photosSegment: Neutral, 18-55Comparison Set: 30 similar articles, including: fetishvertising, myspace inspired fashion ads, and bathing in strangers' hair.
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Zooming in on Privates - 2009
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Zooming in on Privates - 2009
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Stats for Zooming in on PrivatesTrending: Older & WarmTraction: 69,554 clicks in 331 w Interest: 4 minutesConcept: Zooming In On PrivatesRelated: 103 examples / 79 photosSegment: Females, 18-55Comparison Set: 38 similar articles, including: myspace inspired fashion ads, 36 underwear innovations & gift ideas for guys, and fashion on the run.
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Live Fast - 2008
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Live Fast - 2008
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Stats for Fashion on The RunTrending: Older & BuzzingTraction: 47,534 clicks in 381 w Interest: 4 minutesConcept: Fashion On The RunRelated: 82 examples / 63 photosSegment: Females, 18-35Comparison Set: 30 similar articles, including: new diesel ads, myspace inspired fashion ads, and dark surrealistic ads.
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Human After All - 2007
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Va multumesc pentru atentie!