In 2014, on the Vistula River banks the Cleaning Service collected a quantity of waste

corresponding to 8 Olympic pools by volume!

OBJECTIVE:

PROMOTION OF A PLACE WHERE YOU WANT TO SPEND

TIME AND TO TAKE CARE FOR IT.

SOLUTION:

WIDE CAMPAIGN BASED ON A POSITIVE MESSAGE

WE BUILD OUR PROJECT ON:

1. EDUCATION

2. REWORDING

3. PARTNERSHIP

4. COMMUNICATION

4 . K O M U N I K A C J A

https://youtu.be/UbdIiNewoTM

R e s u l t s

• Increased awareness;

• People take more care of common space, change of social attitude – people

react to littering;

• “No littering” trend;

• Eco awareness;

• Less waste

R e s u l t s ( f o r 2 0 1 6 )

• Over 320 nationwide and regional media publications on the campaign,

• Publication expenditure and Unique User 115 969 040 (increase by 100% compared to the

first edition)

• AVE: PLN 256 354 EURO

• Daily communication fb reached 67 457 people and involved 24,705 of them.

• The movie "With the camera among the garbage" watched over 2,400,000 times; The film

"Wisław" - over 602,000 views

• Daily 1800 pieces of waste exchanged, in total, over 25,000 pieces of waste exchanged

• 10,000 ashtrays distributed, over 15,000 garbage bags distributed