pr(evolution) session four semi open social media

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Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open PR(evolution) Semi-Open Social Media

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Page 1: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

PR(evolution)

Semi-Open Social Media

Page 2: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

Recap• PR & Social Media• Social Media Breakdown• Closed Social Media• Semi-Open Social Media• Open Social Media

Page 3: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

Defining “Semi”• Closed: Private• Open: Public

Page 4: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

ReasoningWe dub this “semi-open” because anything past

closed communications (email, instant message) will almost certainly be exposed to more publics than intended. Closed media itself is close to being open, due to things like e-mail lists and forwarding features.

Page 5: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

Comparisons

Closed Semi-Open

Page 6: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

Closed

•Newsletter•User chose to subscribe, but this could have been auto-listed•Personal e-mail•User chooses what comes in for the most part, and controls everything that leaves•Businesses targeting e-mail campaigns choose what is sent, and make it easy for the user to communicate back in the business’s terms

Page 7: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

Semi-Open

•Social network•Limited access•Within network, users must still add each other in order to view private details•Users can limit amount of information shown to each other

YouTube Video

Page 8: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

Benefits & Risks

Benefits• Direct personification of an

online identity/brand identity

• Depth of information• Instant communication to

publics• Ease of access to publics

Risks• Management of who

maintains this online identity

• Management of what information is acceptable to disclose

• Publics require information faster

• Requires constant supervision

Page 9: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

[WALKTHROUGH]Profile Creation

Page 10: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open

Questions?

Page 11: PR(Evolution) Session Four   Semi Open Social Media

Jacob Summers | Jessica Ayers PR & SM | Breakdown | Closed | Semi-Open