pretty green

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Pretty Green is a blossoming high quality and style menswear brand and as part of my Final Major Project, I proposed an extension in womenswear. Absolute Beginners SS17 centres around the emergence of Mod with the strong coffee shop and Jazz culture,which links to the foundations of the brand.

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Page 1: Pretty Green

Pretty Green is a blossoming high quality and style menswear brand and as part of my Final Major Project, I proposed an extension in womenswear.

A b s o l u t e B e g i n n e r s SS17 centres around the emergence of Mod with the strong coffee shop and Jazz culture,which links to the

foundations of the brand.

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Absolute BeginnersItalian style

Jazz

Orie

ntat

edIndian Chintz

Handmade Nostalgia

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Absolute Beginners

Mods have been constantly described as a working-class phenomenon but it was more of a working-class reaction against authority.

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Long lined parka with detachable hood and interior pocket.

Classic button down collar shirt, with in stripped style and back hoop detail.

High waisted, flared 3/4 length trousers in brushed cotton.

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Zip through front shift dress , in chintz print.

Double knit roll neck jumper in Wine.

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For the branding for the project, the swing tags would be made out of fabric badges and cam be then sew onto garments such as parkas.

This brings a element of uniqueness and inclusiveness

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