pressure-sensitive labels & adhesives - cra˜ beer label the importance … · 2020. 8. 31. ·...
TRANSCRIPT
Cra� Beer Label
MarketExploding
An
metalized film
wood veneer
�irty-�ree
of the
year-oldsPrefer
Percent
Metalized film
Label
SOURCE: Study at Clemson University CUshop™ Consumer Experience Laboratory. sponsored by Avery Dennison
label.averydennison.com/beer
46%
Packaging MaterialsLabel and
Craft beer is an exploding market and competition only grows...
3,418 breweries
of craft beer sold in 2014
volume growthbetween 2013 and 2014
22.2 million BBLS
(and another 2,051 planned)
18.6%
Cra� Beer LabelTHE IMPORTANCE OF a
goWhich labels draw your eyes first? #1 #2 #3
Glossfilm
WOODVENEER
METALIZEDFILM
catches my eye... so I’m more inclined to buy the product.
- Craft beer customer
�e Label
2
1.8
1.6
1.4
1.2
1
paper
seco
nds
Metalized film
Mattefilm
clearfilm
1.14
1.421.43
Customers fixated on the clear film label more than 20% longer
The study found a strong correlation between fixation
duration and product selection.
1.72Clear film
20% LONGER
Does the label impact the consumer’s buying decision?
Avery Dennison study results
Which Label
HOLDSthe Longest?Your Attention?