press release malaysian astro sales presentation -...

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1 Press Release Malaysian Astro Sales Presentation Moses Chan, Tavia Yeung, Jason Chan and Eliza Sam promoted TVB latest dramas in Malaysia (Hong Kong 30 November 2012) Over the years, TVB has been delivering a number of grand productions to the Malaysian audiences through collaboration with Astro. TVB dramas have always become the talk of the town. In a bid to attend Astro Sales Presentation and meet the Malaysian fans, Moses Chan, Tavia Yeung, Jason Chan and Eliza Sam flew to Malaysia during 22 24 November. To cater the needs of overseas Chinese, TVB has long been producing top-quality and various Chinese TV programmes and delivering to the Malaysia through Astro platform. Apart from the Astro-On-Demand (AOD) Channel, which allows the audiences enjoy the first-run TVB dramas, Astro Wah Lai Toi also delivered latest TVB dramas and programmes, gaining a high recognition in Malaysia. During 22-24 November, TVB four popular artistes, Moses Chan, Tavia Yeung, Jason Chan and Eliza Sam arrived at Malaysia to attend Astro Sales Presentation in order to promote latest TVB programmes on Astro Wah Lai Toi. On the first day, they shared their bits and pieces with the press of Astro MY FM and Astro Touch e-magazine. On the next day, the four artistes were invited to attend the exclusive meet & greet event with Astro subscribers at Hilton Kuala Lumpur. Not only share their news, but they also presented newest TVB Wall Calendar 2013 and TVBuddy souvenirs. Every attendee is contended with artistes’ photographs and autographs. The four artistes immediately arrived at the venue of the grand Astro Sales Presentation. Wah Lai Toi trailers were first presented, followed by marvellous singing and dancing performance by Astro artistes. With warm welcome by the audiences, the four TVB artistes showed up on the stage. As this was the first time for Eliza Sam visiting Malaysian fans, she was surprised at the enthusiasm of the audiences. She gained popularity with her performance in Divas In Distress and she also introduced her courageous and challenging role in Tiger Cubs II. Jason Chan also promoted his upcoming drama Missing You with his leading role as a social worker. And, Tavia Yeung won a round of applause with her role in Silver Spoon, Sterling Shackles while Moses Chan, the coffee prince, talked about his newest drama Will Power. The four artistes expressed their greatest appreciation for the continuous support from Malaysian audiences. While the visit coming to the end, the four artistes arrived at Cheras Leisure Mall and AEON Mall to meet their fanatic fans. They got up closely with the audiences and played interactive games with them. Except promoting TVB dramas, they hyped up the atmosphere by delivering awesome singing

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Press Release

Malaysian Astro Sales Presentation

Moses Chan, Tavia Yeung, Jason Chan and Eliza Sam promoted TVB latest dramas in

Malaysia

(Hong Kong – 30 November 2012) Over the years, TVB has been delivering a number of grand

productions to the Malaysian audiences through collaboration with Astro. TVB dramas have always

become the talk of the town. In a bid to attend Astro Sales Presentation and meet the Malaysian fans,

Moses Chan, Tavia Yeung, Jason Chan and Eliza Sam flew to Malaysia during 22 – 24 November.

To cater the needs of overseas Chinese, TVB has long been producing top-quality and various

Chinese TV programmes and delivering to the Malaysia through Astro platform. Apart from the

Astro-On-Demand (AOD) Channel, which allows the audiences enjoy the first-run TVB dramas,

Astro Wah Lai Toi also delivered latest TVB dramas and programmes, gaining a high recognition in

Malaysia. During 22-24 November, TVB four popular artistes, Moses Chan, Tavia Yeung, Jason

Chan and Eliza Sam arrived at Malaysia to attend Astro Sales Presentation in order to promote latest

TVB programmes on Astro Wah Lai Toi. On the first day, they shared their bits and pieces with the

press of Astro MY FM and Astro Touch e-magazine.

On the next day, the four artistes were invited to attend the exclusive meet & greet event with Astro

subscribers at Hilton Kuala Lumpur. Not only share their news, but they also presented newest TVB

Wall Calendar 2013 and TVBuddy souvenirs. Every attendee is contended with artistes’ photographs

and autographs. The four artistes immediately arrived at the venue of the grand Astro Sales

Presentation. Wah Lai Toi trailers were first presented, followed by marvellous singing and dancing

performance by Astro artistes. With warm welcome by the audiences, the four TVB artistes showed

up on the stage. As this was the first time for Eliza Sam visiting Malaysian fans, she was surprised at

the enthusiasm of the audiences. She gained popularity with her performance in Divas In Distress

and she also introduced her courageous and challenging role in Tiger Cubs II. Jason Chan also

promoted his upcoming drama Missing You with his leading role as a social worker. And, Tavia

Yeung won a round of applause with her role in Silver Spoon, Sterling Shackles while Moses Chan,

the coffee prince, talked about his newest drama Will Power. The four artistes expressed their

greatest appreciation for the continuous support from Malaysian audiences.

While the visit coming to the end, the four artistes arrived at Cheras Leisure Mall and AEON Mall to

meet their fanatic fans. They got up closely with the audiences and played interactive games with

them. Except promoting TVB dramas, they hyped up the atmosphere by delivering awesome singing

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performances. The events were successfully concluded. TVB and Astro will strengthen the

collaboration and continuously provide brilliant TV programmes to the Malaysian fans!

Photo Captions:

1. Moses Chan, Tavia Yeung, Jason Chan and Eliza Sam flew to Malaysia to meet and greet

their fans.

2a-c The four artistes presented souvenirs and took photographs with the lucky subscribers.

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3. The four artistes were excited to meet the Malaysian audiences.

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4a-c The lucky audiences were presented artistes’ signed TVB Wall Calendar 2013.

5a-c The four artistes got up closely with their fans to express appreciation.

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6. Eliza Sam visited Malaysian fans for her

first time and express appreciation towards their

support.

7. Charming Jason Chan promoted his

leading drama on stage.

8. Moses Chan, the coffee prince, appealed to the female fans.

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9a-c The four artistes promoted TVB dramas at Astro Sales Presentation.

10a-bTavia Yeung and Moses Chan sent gifts and took photographs with their fans.

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11. The four red-hot artistes grabbed the

chance to meet their fans during the tight

schedule.

12. Eliza Sam delivered awesome singing

performance by her soft voice.

13. Moses Chan brought his song in the drama When Heaven Burns.

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14a-cThe four artistes played interactive games and took photographs with the audiences.

15. The four artistes took photographs on

stage.

16. Tavia Yeung delivered singing

performance at the last point of the trip.

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17. Jason Chan brought the Malaysian fans with an English song, Can’t Take My Eye Off You,

appealing to many female fans.

For more information, please contact:

Sum Luk Marketing Communications Executive

Tel:(852) 2335 3319 Fax:(852) 2335 3227 Email:[email protected]

Agnes Au Research Writer

Tel:(852) 2335 3347 Fax:(852) 2335 3227 Email:[email protected]

Simon Li

Marketing Communications Manager

Marketing Services Department

TVBI Company Limited