press release konica minolta on the move
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Press release
Konica Minolta on the Move.
Konica Minolta is proud to announce the launch of the “Konica Minolta on the Move” campaign. Nairobi, 22nd of April 2014
On the 24th of April, the official launch will take place of the “Konica Minolta on the Move” campaign in Nairobi, Kenya. During this campaign 15 busses will be featuring two of the product ranges of Konica Minolta – Office Printing Solutions and Production Printing Solutions – in a full bus wrap. The project is the first of its kind for Konica Minolta globally and also the largest full bus wrap project ever under taken in Kenya to date. Through this, the market leader in the office colour segment (A3 and A4) in Europe as well as in the mid-production colour print systems (Production Printing) expresses its commitment to the growing market of Kenya. The campaign “Konica Minolta on the Move is conducted together with the local Konica Minolta partner, Express Automation, in order to raise brand awareness and to change the perception of the Konica Minolta brand. Local based company, Tria – Transit Media, was responsible for the execution of the full vehicle wrap on all vehicles. The campaign will be launched with a convoy from Jomo Kenyatta International Airport towards Kencom, followed by a press tour. Itinerary 24th of April: 10.30 am – Start of the Konica Minolta bus convoy at Jomo Kenyatta International
Airport. 11.30 am – Konica Minolta convoy arrives at Kencom to collect the invited press. 12.45 pm – Arrival at Pride Inn Hotel, Westlands Road for Media Briefing. 01.00pm – Addressing of the press by representatives from Konica Minolta, Express Automation and Tria - Transit Media. 01.15pm – Photo opportunity, Q&A and flagging off of the busses. 01.30pm – Printing Demonstration of Konica Minolta machines. 01.45pm – Lunch and refreshments 02.30pm – Return to Kencom with Konica Minolta bus for all attendees.
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About Konica Minolta Business Solutions Europe Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly-owned subsidiary of Konica Minolta Inc., Tokyo, Japan, forming part of its Business Technologies business area. As a leading global service provider in the field of IT- and document processes as well as digital production printing solutions the company excels in service-led business consulting, implementation and management and provides a range of world-leading printing systems and solutions. In this context, Konica Minolta’s Optimized Print Services concept (OPS) combines consultancy, hardware, software implementation, and operation in order to enhance business process efficiency and cost-effectiveness. To support customers optimally with powerful and sustainable solutions, technology leader Konica Minolta continuously invests in research and development work and regularly sets new standards. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 70 countries in Europe, the Middle East and Africa (EMEA). With over 32,300 employees around the world (as of December 2013), Konica Minolta’s Business Technologies business area earned net sales of over EUR 5.4 billion in financial year 2012/13. For further information about the company, visit www.konicaminolta.eu. Product images are available at www.konicaminolta-images.eu. Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.
Contact Tria - Transit Media: Trushar Khetia Tria - Transit Media Phone: +254 72252 3333 [email protected]
Contact Konica Minolta:
Diana Lavender Konica Minolta Business Solutions Europe GmbH Phone: +356 2148 3005 [email protected]
Contact Express Automation:
Archith Rao and/or Mili Shah Express Automation Phone: +254 20 363 0000 [email protected] [email protected]