Stella McCartney launches up-cycling collection

McCartney presents her new eco-friendly ‘up-cycling’ clothing range on 20th June

2012 to raise money for World Land Trust On the 20th June 2012 Stella McCartney, the exclusive and talented British fashion designer, will show off her new up-cycling collection which will go live for the first time at 10am. You can win a luxury item from this unique collection and spend a whole day with Stella by posting your personal up-cycling creation on her Facebook page. Her eco-friendly clothing range will go up for auction at 12pm and all contributions will go towards World Land Trust charity. Stella is fresh on everyone’s lips this season, showing her care and devotion to the planet with her creative and chic up-cycling designs. Five lucky winners, announced on 20th June 2012, will receive a free Apple iPad and a whole day with Stella for a unique preview of her next eco-friendly project. Just send in your own personalised, up-cycling creation in the run up to the launch on the Stella McCartney Facebook page: www.stellamccartneyecofriendly@facebook.com. Stella’s eco-friendly clothing range will be made entirely from recycled and organic fabrics and low impact dyes, to be worn by the famous super models Kate Moss, Naomi Campbell, Candice Swanepoel and many more. Guest celebrities, Madonna, Claudia Schiffer and Sam Taylor-Wood to name just a few, will also be wearing items from her up-cycling range. Be the first to view the collection on 20th June 2012, go to: www.stellamaccartneyecofashion.com. Up-cycling, the new initiative to support a cleaner planet by reusing recycled products is being backed by Stella to bring worldwide awareness. As a supporter of World Land Trust, an international conservation charity which protects the world’s most biologically important and threatened habitats, Stella is creating an innovative collection to raise money for this significant cause. Just go to her Facebook page or website to view the collection or make a donation. Don’t miss out or you will be green with envy. Sir David Attenborough, World Land Trust Patron, commented: “Stella’s fashion show brings awareness to the very important issue of world cleanliness, demonstrating to everyone how easy and beneficial it is to up-cycle their products at home. We are very grateful that she has chosen to support World Land Trust, together we are working acre by acre to save rainforests and habitats across our planet.”

- Ends – For further information, please contact: Debonair PR Georgia Macaskie Tel: +44 (0) 20 7438 745 Email: GeorgiaMacaskie@debonairpr.com