Press Release 21st October, 2010

The All-new Crown Royal Saloon Distinctive Mark of Victory

Boasting a long and grand royal heritage, the all-new 13

th generation Toyota Crown Royal Saloon

has arrived in true splendour. The aggressive, youthful styling of this new Toyota flagship model

masterpiece reflects not only its singular magnificence, but it also carries with it a reputation as a

true world-class luxury sedan as embodied in the numerous dignified Crown logos adorning the

entire car. The driver’s seat and the left rear outer seat have been dubbed - ‘The Royal Seats’ and

offer supreme riding pleasure and comfort. Entering the new Toyota Crown Royal Saloon provides

one with a feeling of being inside much more than just a luxurious vehicle; it rather more like being

bestowed with an elite and prestigious social status.

Today the all-new Toyota Crown Royal Saloon Launch Ceremony was held at Toyota Kowloon Bay

Showroom, attracting hundreds of media and attendees. The guests of honor included Mr. Franco

Ngo, general manager for Toyota Sales at Crown Motors Ltd, and Mr. Takashi Yamamoto, chief

engineer of Toyota Crown Royal Saloon. Each gave a speech to the guests followed by an official

stamp application ritual and unveiling ceremony for this all-new remarkable automobile.

Superb Riding Comfort

The new Toyota Crown Royal Saloon provides exceptional driving comfort for successful

entrepreneurs and senior executives. The refined leather seats surround you in glorious comfort

while fresh, clean air is always maintained inside with a unique plasmacluster ion generator and

negative-ion generator. The front and rear outer seats are power adjustable and the left rear ‘Royal

Seat’ offers generous space with ample knee room. The back row armrest is equipped with audio and

air conditioning controls along with a cool box and powered rear windshield sun shade. This

convenient all-in-one function feature under the rear passengers’ control ensures optimal riding

comfort at all times.

Unparalleled Driving Pleasure

Designed as the ideal luxury sedan for top business personnel and senior executives, the new Toyota

Crown Royal Saloon not only attracts a great deal of attention with its modern, streamlined exterior

sculpting, but it is also equipped with a powerhouse V6 Four-cam 24-valve Dual VVT-i engine and

rear wheel driving system for incredible driving performance. An added benefit is the adaptive

variable suspension system that ensures a stable and smooth on-road experience.

Of course, the driver’s seat has been deemed a ‘Royal Seat’ as well and is crafted of refined leather,

and features power adjustable advanced position memory and lumbar support. The steering wheel

and side mirrors are also equipped with an advanced position memory function while the front seats

are engineered with a special ventilation port and front air conditioning outlet with automatic swing

function. All these wonderful state-of-the-art amenities and much more contribute to the

achievement of superb driving pleasure for highly respected owners of the new Toyota Crown Royal

Saloon.

Prestigious Exterior Design：：：：

� Modern and Streamlined Exterior Design

� HID Headlamps with Auto Levelling and Intelligent Adaptive Front-lighting System

� LED Rear Combination Lamp and LED High Mount Brake Lamp

� Front & Rear Fog Lamp

� Windshield Wiper with Rain Sensor

� Power Adjustable & Retractable Door Mirrors with LED Trafficator With Auto Adjust

Function when Reverse

� Head Lamp Cleaner

� 17” Alloy Wheel

Excellent Performance:

� Engine Type: V6 Four Cam 24-valve Dual VVT-i Engine

� Displacement: 2,995 cc

� Max. Output: 170kW(231PS) / 6,200rpm

� Max. Torque: 300Nm / 4,400rpm

� Transmission Type: 6-speed Automatic Super Electronic Control with Multi Driving Mode

� Suspension: Adaptive Variable Suspension System

Front: Double Wishbone

Rear: Multi-link

Luxury Interior Design：：：：

� Woodgrain Leather Steering Wheel with Audio Control and Multi-information Display

Switches

� 2 sets of Steering Wheel, Driver's Seat and Side Mirrors Position Memory Function

� Leather Seat

� Power Adjustable Front and Rear Outer Seats

� Front Seat and Rear Side Seats Equipped with Seat Heater

� Front Seats Equipped with Ventilation Function

� Driver's Seat with Power Lumbar Support

� Cool Box in Back Row

� Back Row's Armrest Equipped with Audio Control and Air Conditioning Controls

� Rear Door Sun Shade & Powered Rear Windshield Sun Shade

� Automatic Climate Control with Independent Temperature Controls and Air Purifier

� Front Air Conditioning Outlet with Automatic Swing Function

� Plasmacluster Ions Generator and Negative-ion Generator

� Smart Entry and Push Start System

� Optitron Meter with ECO Driving Indicator

� Electronic Tuning Radio / In-dash Single CD Player with 6 Speakers

� Electro Chromic Anti-glare Rear View Mirror

� Cruise Control System

� All Windows with Jam Protection

� All Doors and Trunk with Easy Closer

Safefy Equipment:

� Vehicle Dynamics Integrated Management

� Anti-theft System with Immobiliser and Ultrasonic Intrusion Sensor

� Front Seatbelts with Pretensioner and Force Limiter

� 3-point ELR Seatbelt & Head Rest for All Seats

� ISOFIX Child Restraint System

� Rear Doors with Child Safety Lock

� Emergency Brake Signal

� Rear Parking Sensor

� 12 SRS Airbags (Dual Front, Front & Rear Side, Dual Front Knees and Front & Rear Curtain

Shield Airbags)

All-new Toyota Crown Royal Saloon Price:

Crown Royal Saloon New Car Launch Price

$549,900

For more information, please visit Crown Motors Ltd. website (http://www.crown-motors.com/ ) or

contact our Toyota sales representatives.

Toyota Showroom:

Kowloon Bay Main 2305 4555 Wanchai 2866 1020

Yuen Long 2477 4286 Sha Tin 2688 2778

For media enquiries, please contact:

Ms. Kassidy Yong

Crown Motors Ltd.

Tel: 2880 1475

Fax: 2887 2787

Email: kassidy.yong@crown-motors.com

Photo Caption:

The guest of honor, Mr. Takashi Yamamoto (2nd

Right), Chief Engineer of Toyota Crown Royal Saloon

presided over an official stamp application ritual for the all-new Toyota Crown Royal Saloon.

(From Left to Right) Mr. George Lau, Deputy General Manager - Marketing Division, Crown

Motors Ltd, Mr. Franco Ngo, General Manager - Toyota Sales, Crown Motors Ltd, Mr. Takashi

Yamamoto, Chief Engineer of Toyota Crown Royal Saloon and Mr. Hirokazu Matsui, General

Manager of Automotive Department, Toyota Tsusho (H.K.) Corp., Ltd, altogether toasted at the

unveiling ceremony for the all-new Toyota Crown Royal Saloon.

Mr. Franco Ngo (Left), General Manager - Toyota Sales, Crown Motors Ltd and Mr. Takashi

Yamamoto, Chief Engineer of Toyota Crown Royal Saloon are very confident of the all-new Toyota

Crown Royal Saloon.

Ms. Paula Wong, the M.C. of the all-new Crown Royal Saloon’s launch ceremony, experienced a

supreme riding pleasure and comfort offered by ‘The Royal Seat’.