PRESS DOSSIER FW 14/15

XTI BRAND

Xti Footwear, comercialmente conocida como Xti, se creó en 2003. Funcionali-dad, comodidad, precio asequible y moda son los cuatro pilares sobres los que se apoya la marca a la hora de confeccionar sus productos.

Xti se dirige al público femenino y masculino que le interesa el mundo de la moda y las tendencias, de modo que la configuración de sus colecciones tempo-rada tras temporada se realiza por y para ellos sobre la base del Street Style de un público cada vez más exigente. Y como no, intentando ofrecer siempre la mejor relación calidad-precio.

Hasta hace poco más de un año, la marca se comercializaba únicamente a través de zapaterías multimarca de 80 países repartidos entre Europa, América del Nor-te y América del Sur sumando un total de más de 6000 puntos de venta.

Recientemente se han inaugurado tiendas propias con el nombre de Xti Store en capitales y lugares estratégicos a nivel nacional e internacional. Con esta vía adi-cional de comercialización y dos colecciones anuales Primavera/Verano y Otoño/Invierno se pretende potenciar la expansión de la marca y acceder de primera mano a las opiniones y necesidades del público final.

XTI BRAND

Xti Footwear SL was born in 2003. It was created from the concept of fashion and the ideal of creating a product able to satisfy the expectations of a femenine public, sensitive and exigent with fashion and their image. A public who demands variety, accessible prices and original designs without compromising the quality nor the comfort.

The history of Xti has consolidated a genuine management working style.The result is a wide offer of perfect and comfortable styles reflecting current fashion trends.

Xti is the leader of the group of Xti commercial brands. In every collection Xti is a new elixir of image and trends. Nowadays, our brand has consolidated its personal identity in the European markets. This inspiring status has created also new ranges as Xti Men and Xti Kids.

PRESS DOSSIER FW 14/15

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OTOÑO-INVIERNO 2014-15

La marca de calzado y complemen-tos Xti, presenta para la temporada Otoño-Invierno 14-15 una colec-ción con mucho encanto, repleta de diseños de última tendencia, pensa-dos para completar los más variados looks, con esa inconfundible perso-nalidad casual-chic que caracteriza a Xti.

Para chica, desde cómodos modelos planos hasta tacones vertiginosos; stilettos, salones subidos a tacón o media cuña, bailarinas, slippers, derbies, sneakers y una completí-sima colección de botas y botines en distintas alturas y estilos; cowboy, chelsea, moteras, militares, alpi-nas, corsario y rainboots para los días de lluvia

Para chico; deportivas, sneakers urbanas, brogues y derbes de aire “dandy”, así como una elegante gama de botines y botas de media caña

FALL WINTER 2014-15

The footwear and accessories brand XTI, presents for the Autumn-Winter 14-15 season a charming collection, full of trendy designs, aimed to complete the most varied looks, with that distinctive casual-chic personality that characterizes XTI.

For women, from confortable flat styles to vertiginous heels; stilettos, heel court shoes or medium wedges, ballerinas, slippers, derbies, sneakers and a very complete collection of boots and ankle boots in different heights and styles; cowboy, chelsea, bikers, militaries, alpines, corsairs and rain boots for the rain days. For men; sports, urban sneakers, brogues and derbies resembling “dandy”, as well as an elegant range of ankle boots and half leg boots in captivating color combina-tions and finishes.

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en cautivadores combinaciones de color y acabados.Además, Xti ha diseñado una sopren-dente colección de bolsos, perfectos para combinar con cualquier zapato disponible en su nuevo catálogo, pudiendo encontrar propuestas para todas las ocasiones y ritmos de vida; Bandoleras, Working Bags, Bol-sos Tote, Mochilas, Clutchs…etc

En cuanto a materiales, son protago-nistas en la nueva colección; la piel, la antelina, el serraje ,el glitter, el pelo borreguillo; teñidos en azul navy, verde musgo, burdeos, sin olvi-dar los neutros; gris, taupe, beig; los metalizados; oro viejo, bronce, plata; el atemporal negro, y un variado gradiente cromático en tonos tierra; cámel, marrón, canela…

Exquisitos acabados y adornos marcan la diferencia en cada una de las creaciones de Xti; animal print, ca-muflaje militar, combinaciones mul-ticolor, strass, tachas, lazos, cadenas colgantes, hebillas old west, pieles grabadas y envejecidas, acolchados chanel y cautivadores brocados.

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In addition, Xti has designed a surprising bags collection, perfect to combine with any available shoes in its new catalogue, being able to find proposals for all occa-sions and paces of life; Bandoliers, Working Bags, Tote Bags, Back Packs, Clutchs...etc As for materials, these are the leading ones in the new collection; leather, micro-fiber, suede, glitter, sheepskin, dyed in blue navy, green moss, burgundy, without forgetting neutral colors; grey, taupe, beige; metallized; antique gold, bronze, silver; timeless black, and a varied chromatic gradient in earth tones; camel, brown, cinnamon...And Xti is not only about casual or elegant proposals. Sporty shoes such as sneakers and low-top trainers play an important role within the collection and, even more this season, as this kind of footwear has become a hit since the past seasons.

Exquisite finishes and ornaments make the difference in every one of the Xti crea-tions; animal print, military camouflage, multicolor combinations, strass, studs, laces, hanging chains, old west buckles, engraved and aged leathers and captiva-ting brocades.

PRESS DOSSIER FW 14/15

IRINA & STEPHEN

The Rusian supermodel poses for Xti in her 8th season in a row. With her shares the scene the British top model, Stephen James, as the masculin ambassador of the brand.

Featuring the new Fall-Winter’14 XTI Collection: Irina Shayk, one of the most in-demand models in the world fashion industry and the British top model and professional football player Stephen James. Mr James, known for his tattued look and his projects in GQ Italy (with Cristiano Miretti), Client Magazine (with Estévez y Bello-so), El País Semanal (with Nico Bustos), Neo 2 (with Javier Moran), Paper Love Magazine (with Javier Otero) … shares this Xti Collection with Ms Shayk.

The lookbook contains a range of carefully featured photographs showing a sensual and magnetic Irina and an attractive Stephen.

Rafa Gallar is the photographer who has been chosen to immortalize the irresistible couple. Irina shows her powerful beauty posing seductive and elegant together the amazing Stephen James body painting

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S P A I N F A S H I O N E X H I B I T I O N

Tokio (Japan)

São Paulo (Brasil)

Birmingham (U.K.)Las Vegas (U.S.A.)

Madrid (Spain)

Moscow (Russia)

Paris (France)

Hong Kong

Milano (Italy)

Düsseldorf (Germany) Seoul (South Korea)

FERIAS Y EVENTOS INTERNACIONALES

Cada temporada Xti realiza un tour internacional de ferias y eventos entre los que se encuentran los siguientes:

FAIRS & INTERNATIONAL EVENTS

Each season the brand Xti takes an international tour of exhibitions and events:

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