press book - grimaldi forum...2012/11/09 · vip pass (3 days - 4 nights) : 195€ festival :...

MICS 7. 8 & 9 NOVEMBER 2012

THE WORLD PREMIUM NIGHTLIFE MEETING3rd Edit ion - Monaco

Press officer : Coline Roubaud [email protected]

+33 675 620 626

PRESS BOOK

PRACTICAL INFORMATION

PRESENTATION

EXHIBITION

New Features 2012ConferencesHighlights

DJ FESTIVAL

SIDE EVENTS

Bacardi World Flair ChampionshipMonster FMX ShowMonte Carlo Fashion FairNRJ DJ Awards

SPONSORS

PARTNERS

CONTACTS

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MICS 7. 8 & 9 NOVEMBER 2012 2

SUMMARY

www.mics.mc

DATES

From November 7th to 10th, 2012

SCHEDULE

Exhibition 7 - 9 november : from 2pm to 9pmFestival 7 - 10 november : from midnight to 5am

ORGANIZATION

S.A.M MICSLe Buckingham Palace11 avenue Saint Michel98000 MONACOTel : +377 935 060 11Email : [email protected]

VENUE

Grimaldi Forum10 avenue Princesse Grâce98000 MONACOTel : +377 99 99 20 00 Email : [email protected] www.grimaldiforum.com

RATES

Exhibition Pass 1 Day : 35€Exhibition Pass 3 Days : 65€VIP Pass (3 days - 4 nights) : 195€Festival : price, depends on the party

ACCESS

By trainThe Grimaldi Forum of Monaco is 10 minutes on foot from Monaco’s rail-stationwww.gares-en-mouvement.com www.voyages-sncf.com

By busFrom Monaco’s Rail Station05 minutes by Bus – Line #04, Direction «Larvotto».www.cam.mc/ plan-reseau

From Nice Côte d’Azur AirportBus Aiport shuttle via the Autoroute A8 Highway– Departure every 30 minutes, 18 € per passengerTel. +33 (0)4 93 85 64 44 www.niceairportxpress.com

By CarThe European motorway network which passes only 8km from the centre of town links the Principality to France, Spain, Italy, Switzerland, Germany, the Benelux countries, Austria and Great Britain.

Car Park There is a Public Car-Park with 600 places, plus a special Coach-parking area, immediately under the Grimaldi Forum Monaco.

By taxiNice: Allo Taxi Riviera Tel. +33 (0)4 93 13 78 78 Monaco: Taxi Monaco Tel. +377 93 15 01 01

By PlaneThe Grimaldi Forum Monaco is 25 Km from the In-ternational Airport « Nice Côte d’Azur » connected directly with 15 French cities and 7 European and worldwilde oneswww.nice.aeroport.fr


PRACTICAL INFORMATION

www.mics.mc

The MICS concept is to provide professionals of the international nightlife industry the opportunity to meet in Monaco for 3 days.

The event is based on two axes:

* A tradeshow where the major players in the nightlife industry present or come to discover the latest inno-vations in and trends of the market.

* A DJ Festival centered around clubbing and programmed throughout the Principality in its’ trendiest esta-blishments.

What differentiates this event from traditional fairs is its’ desire to combine business and entertainment. The goal is to leverage opportunities for meetings by creating a continuous flow of animation in the Princi-pality from 14.00 to 5.00AM and thus encourage interaction and business opportunities.

The MICS is the first international event that aims to bring together the protagonists and decision makers from the nightlife world. The nightlife market is very buoyant and involves many industries such as sound, light, drink, design, DJs, and clubs that get together to discuss, exchange, network and explore possible business opportunities.

This innovative concept has attracted the biggest brands and names in the international nighlife industry who come to meet qualified contacts but also to share, for the duration of the event, a moment of celebra-tion in a friendly setting and atmosphere.

MICS 2011 IN FEW FIGURES :

10 000 VISITORS

150 BRANDS

600 CLUB&BAR REPRESENTATIVES

28 NATIONALITIES

200 JOURNALISTS

27 PARTIES


PRESENTATION

www.mics.mc

The show, held in the Congress Centre of Monaco, the Grimaldi Forum, has an exhibition area of more than 10, 000m2, including the Great Hall and Hall Ravel.

All reprentatives of the night universe are represented

- Technology : sound, lighting, laser, Led- New technologies - Drinks- Bar equipment- Design : furnitures and equipment

From the largest alcool groups to emerging brands, 150 exhibitors gathered to present their products to French and international owners of night clubs.

BEST BUYERS PROGRAM

For the first time, as part of its program Best Buyers, MICS invites the 100 largest French and international clubs to take an active part in the show. Their stay will be granted regarding their participation in the pro-gram organized by the MICS networking. The selection of clubs made for each country is based on criteria such as turnover, capacity for accomodation....

3 appointments per day will be scheduled with the exhibitors based on their expectations . A space within the Village Premium will be dedicated to this program to encourage meetings and business.

The nightlife places (clubs, bars, louges) wishing to participate in the Best Buyers can apply on the website of the MICS : www.mics.mc - heading CLUB & BAR - BECOME A BEST BUYERS. The MICS team will make a selection among the best candidates.


EXHIBITION

NEW FEATURES 2012

www.mics.mc

Live Booking is a new space dedicated to DJs, artists, booking agencies wishing to make themselves known to French and international clubs. Live Booking, developed in partnership with the training school DJ NETWORK, will provide artists, wether they are professional or amateur, with a Live performance stage so that they demonstrate their talents during a DJ Set of 30 minutes.

For the third edition, the MICS offers a program of lectures on six thematic topics to meet the information needs regarding nightlife in areas as diverse as drink, music, technology, design, communication or deve-lopment. These conferences will beheld during the exhibition in the Press Room.

WEDNESDAY NOVEMBER 7th :

3.30pm - FRANCHISE : franchise and merchandising : how to develop your brand ?The nightclub business has strongly developed over the last few years, going from family owned businesses to groups of over 200 clubs. Club owners are confirmed businessmen that use different methods and stra-tegies to develop their brands: franchises to develop a successful concept and merchandising to develop brand awareness and values. How can one use the methods with success?

6pm- MUSIC : What are the new trends for booking and DJs ?Over the last 20 years, the DJ industry and business has constantly been growing and changing. The DJ is no longer a simple employee, but is now a key element to drive a clientele to clubs. This is the reason why the price of DJ gigs have literally exploded and why certain artists usually performing concerts are now also turning to the lucrative business of starring in clubs. What role and influence do artist shows have on attrac-ting clientele to a club? What are the criteria for a good booking? How does one book a DJ for a good price?

THURSDAY NOVEMBER 8th :

3.30pm- DESIGN : New concepts in design and decorationNightclub design and decoration, as well as their clientele’s expectations, are changing little by little. No longer do we have huge warehouses with a DJ booth on one side and a bar on the other, clubs are now proposing extended opening hours with before, afters, shows, afterworks, showcases etc….all taking place within the establishments. What are the new trends and concepts regarding decoration and design to res-pond to these expectations?

CONFERENCES :


EXHIBITION

LIVE BOOKING

www.mics.mc

HIGHLIGHT

NRJ RADIO STUDIO :

NRJ Radio, official partner of the MICS relocates its antenna at Riviera Grimaldi Forum for the 3 days of the show. The 16 to 20 hour program by Julien Merle live from the MICS will allow participants of the show and the Festival to share their experience with radio listeners.

NRJ Studio - Village Premium - Free accessWednesday, Thursday, Friday from 4pm to 8pm

6pm- MEDIA : How to optimize one’s public relations ?Bloggers, journalists, PRs, influential personae are all important and it is vital for clubs to cater to them in order to develop brand awareness and image. With the arrival of the worldwide web and social networking, clubbers have the possibility of being informed and informing about the quality of establishments. How do traditional media and social networking influence individuals to come to your club ? How to increase aware-ness through media? What are the best and most efficient media channels ?

FRIDAY NOVEMBER 9th

3.30pm- DRINKS : What are the new trends ?Via the internet, consumers are increasingly aware of new trends and products which is why it is crucial for all establishments (bars, lounges, restaurants, and clubs) to follow news regarding beverage brands and their activities. New habits and consumption trends develop each year. Which should one follow? How are brands adapting to club clientele and their expectations? What are the products that will be used in clubs tomorrow? Packaging, type of consumtion, means of consumption: what are the upcoming trends?

6pm- TECHNOLOGY : Sounds – lights - LED : what equipment for the clubs of tomorrow ?Technology now plays a fundamental role for clubs. The acoustics, sound, lighting, LED, lasers and videos are all elements that can make a difference and truly create a spectacle. How does one integrate these new technologies and make the most of them in a club? What do they add to an establishment? What will be the tools and technologies of tomorrow?


EXHIBITION

www.mics.mc

The MICS manages in parallel with its tradeshow a Festival DJs, a real added value to the event that brings to visitors and exhibitors, a moment of relaxation and conviviality. For 4 nights, many international DJs and artists will show their talents during this exclusive festival whose uniqueness is to be happening at the same time in several places.

At MICS Club, nightclub highlight of the Festival, international superstars Djs and upcoming talents are expected for 2012 edition .

The first edition of NRJ DJ Awards, ceremony rewarding the best French and International DJs of the year, will open the Music festival on wednesday november, 7th. Martin Solveig, the French house DJ will head-line this epic night.

On Thurdsay November, 8th, Bob Sinclar famous king of «French touch» will perform a DJ Set.

Pharrell Williams, the famous singer and producer will be there for an unreleased showcase on Friday November, 9th.

And then, following the steps of Armin Van Buuren, Tiësto, Fedde Le Grand, the young prodige Hardwell will represent «Dutch influence» to close this third edition of the MICS music festival on Saturday Novem-ber 10th


DJ FESTIVAL

www.mics.mc

Wednesday November 7th: NRJ DJ Awards - Martin SolveigThursd ay November 8th : French Touch - Bob SinclarFriday November 9th : Hip Hop - Pharrell WilliamsSaturday November 10th : Dutch Influence - Hardwell

Partners venues lineup coming soonOnline tickets www.mics.mc VISIT – PASS

DJ Lineup since 2010 :

2010 : Boys Noize, Feadz, Tocadisco & Mark Storie, Chuckie, Yolanda Be Cool, Joachim Garraud, Dennis Ferrer, Jack-e, Avicii, Dimitri Vegas & Like Mike, Bob Sinclar.

2011 : Steve Aoki, Joachim Garraud, Michael Canitrot, Jean Roch, Kat De Luna, Fatman Scoop, Tara Mc Donald, Amerie, Fat Joe, Quentin Mosimann, Sébastien Drums, Sub Zero.

MICS CLUB new location

The MICS CLUB which annually hosts the head-liners is moving for the third edition. Usually built specially for the event at the Grimaldi Forum, the club will move this year to the LIFE CLUB for 4 nights. On this occasion, the place will be provided with many facilities to accom-modate the 2,000 clubbers who come every evening to attend the best DJs performances.


DJ FESTIVAL

www.life-monaco.com

From November 7th to 9th

The Monte Carlo Fashion Fair will be celebrating its’ 3rd participation in the MICS on November 7th in the Grimaldi Forum. For 3 days running, designers from all over the world will be presenting the best cocktail and cruise collections. Three days of fashion shows in presence of numerous celebrities and international me-dia.Grimaldi Forum - Grand Hall - from 6pm to 9pmwww.mc-ff.com

Since its inception, the MICS and its partners organize numerous events parallel to the Salon andFestival. Added value, these «side events» are an opportunity to let the general public in.

BACARDI WORLD FLAIR CHAMPIONSHIP

Friday November 9th

For the third consecutive year, Bacardi will hold the Bacardi World Flair Championship, the competition of the most prestigeous flair bartending. On this occasion 13 best flair bartenders of the world will show their skills through demontrations and compete in the final round.Grimaldi Forum - Ravel Area - from 2pm to 8pm

MONSTER ENERGY FMX SHOW

Thursday November 8th

For the third year running, Monster Energy and the MICS will be brining freestyle motocross to the heart of the Principality. On Monaco’s Port her-cule, the world’s 6 best motocross freestylers will be doing what they do best: entertaining you with moves from legendary back-flips to enormous whips on two colossal ramps specially installed for the event.Monaco Harbour - 9pm

MONTE CARLO FASHION FAIR


SIDE-EVENTS

www.mics.mc

1ST EDITON OF THE « NRJ DJ AWARDS » AT MICS

Wednesday, November 7th

For the first time NRJ and MICS launch the « NRJ DJ AWARDS », ceremony rewar-ding the best French and International DJs of the year, as references of the elec-tronic music and clubbing scene.

From July 23th to October 21st 2012, the public will be able to vote for their favo-rite artists of the moment on the website www.nrj.fr and on NRJ’s Facebook Page

The NRJ DJ AWARDS 1st edition’s winners, exclusively elected through the public’s votes, will be revealed on the occasion of the opening MICS on November 7th of 2012.

* BEST FRENCH DJ DAVID GUETTA - BOB SINCLAR - MARTIN SOLVEIG - JOACHIM GARRAUD - DJ ABDEL - ANTOINE CLAMARAN - LAURENT WOLF * BEST INTERNATIONAL DJAXWELL - AVICII - TIESTO - AFROJACK - DEADMAU5 - ARMIN VAN BUUREN - RED FOO / LMFAO

* FRENCH SPEAKING BREAKTHROUGH ACT OF THE YEAR DJ BASTO - DJ ASSAD - C2C - MICHAEL CANITROT - MI-CHAEL CALFAN - CEDRIC GERVAIS - MADEON * INTERNATIONAL BREAKTHROUGH ACT OF THE YEAR NICKY ROMERO - HARDWELL - SKRILLEX - LAIDBACK LUKE - GLOBAL DEEJAYS - CHUCKIE - NERVO

* BEST LIVE PERFORMANCE OF THE YEAR JUSTICE - AXWELL - DAVID GUETTA - MARTIN SOLVEIG - JOACHIM GARRAUD - BIRDY NAM NAM - TIESTO

NOMINEES TO THE NRJ DJ AWARDS 2012

NRJ DJ AWARDS


SIDE-EVENTS

www.mics.mc


SPONSORS

www.mics.mc

X.B SEX ON THE BEACH

X.B is the premium recipe of the world-famous beach cocktail – the Sex on the Beach – that brings us back to and draws us into the glamorous era of the 50s.

X.B is a subtle blend of this iconic cocktail comprised of a blend of fresh fruits – orange, cranberry, peach, and grape – and exceptional, triple distilled grain vodka. The unmistakable X.B bottle is instantly recognizable with its emblematic codes that evoke the beach, the sun, the Mediterranean, fun and sophistication.

X.B offers a sex on the beach of optimal quality, one that is consistently delicious, no matter where one chooses to drink it. X.B is ready for consumption making it easy and quick to relish…drink it really chilled! Four formats of X.B Sex on the Beach are are available: 25cl cans, 75cl bottles, 1,75cl magnums, and 3l Jero-boams.

Launched in France during the Cannes Film Festival 2012 at the VIP ROOM, X.B Drink will be launched worldwide on the occasion of MICS tradeshow.

www.sexonthebeach.com

BAC MONTE CARLO

MONSTER ENERGY DRINK

www.monsterenergy.com

www.bac-montecarlo.com


PARTNERS

Since 2011, NRJ is proud to reinforce its presence in the nightlife and clubbing environ-ment thanks to an exclusive partnership with the MICS.

Over the past 2 years, NRJ has became the brand of reference for the clubbing and dance industry, thanks to the success and power of “NRJ Extravadance”, the official radio show for DJs in France.

WEB

PRESS

SALES DEPARTMENTRaphael Dumas

[email protected]

Jérémy [email protected]

ADMINISTRATIVE DEPARTMENTAnne-Virginie Pietri

[email protected]

ARTISTIC DIRECTION Caroline Borfiga

[email protected]

PRESS RELATIONSColine [email protected]

www.mics.mcwww.facebook.com/ monacointernationalclubbingshow

www.twitter.com/ MICS_MONACO

Accreditation request on www.mics.mc section MEDIA - ACCREDITATIONS

Authorizations capture: public places in Monaco are subject to an authorization issued by the Monaco Press Centre. The application form can be downloaded from the website www.mics.mc MEDIA section - PRESS KIT


CONTACTS

www.mics.mc

press book - grimaldi forum...2012/11/09 · vip pass (3 days - 4 nights) : 195€ festival :...

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