presidents assembly monthly webinar september 15, 2011
TRANSCRIPT
Presidents Assembly
Monthly Webinar
September 15, 2011
During the Webinar – Just Ask!
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Presidents Assembly Leadership
Lola KakesGreater Tucson Chapter
Chair-Elect
Rachael BenderSouthwest Florida Chapter
Chair
2011-2012 Presidents Assembly Steering
Committee
Sandy SpadaroNAWBO South Jersey
PASC Northeast & Mid-Atlantic Region
Deb SheaNAWBO Silicon Valley
PASC Western Region
Carolynne MatherNAWBO Lakeland
Metro
PASC Southern Region
NAWBO REGIONAL BREAKDOWNS
Northeast & Atlantic Region Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, District of Columbia, Virginia, W. Virginia
Midwest Region Wisconsin, Michigan, Illinois, Indiana, Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri
Southern Region North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas, Louisiana
Western Region Idaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico, Alaska, Washington, Oregon, California, Hawaii
Steering Committee Roles & Responsibilities
Presidents Assembly Steering Committee is responsible for: •Serving as “voice of the chapters” on the National Board and facilitating communications between National and the chapters
•Facilitating chapter collaboration/information sharing via webinars & meetings at national conferences
•Creating a community of chapter leaders
•Helping chapter leaders with strategic planning, problem resolution, etc.
Webinar Schedule
Mark Your Calendar NOW!Webinars will be held on the third Thursday of every month
at noon Eastern time.
Upcoming Webinars:•October 20 – Art of the Ask: How to Approach Corporate Partners•November 17 – How to Run an Effective Board Meeting•December 15 – Out of the Box Revenue Generating Ideas
Suggest a webinar topic by emailing [email protected]
PA Facebook Page
Use to share news and information; exchange best practices; ask for help; etc.
All chapter leaders are welcome to join.
Please do not use to market your business.
News from National
Rachael BenderPASC Chair
OBJECTIVES To increase and expand chapter support by providing tools to support
our local chapters with improvements and updates on ongoing basis The all-new Online Chapter Resource Center provides chapters:
Visual Resources and Instructional Presentations Bylaws and Policies Forms and Templates Chapter Best Practices Library Chapter Operations Manual National Strategic Plan Overview and Strategic Plan Templates
All Chapter Board Members and Chapter Admin Staff have access to Online CRC. Please update your Chapter Board Roster.
CHAPTER RESOURCE CENTER
Shown after you login
Available to chapter leaders
Best Practices Library: We Need Your Help!
We need your expanding the chapter best practice library. Please send us information with enough details for others to be able to implement in their chapter.
Best Practice Areas: •Board Governance•Events & Programs•Fundraising•Marketing & Public Relations•Member Recruitment•Member Retention•Miscellaneous•Partnerships & Community Relations•MiscellaneousEmail [email protected]
Best Practices Library: We Need Your Help!
Chapter Documents
We are looking for a variety of sample documents that you use to manage your chapter. Here are a few:
•Policy & Procedure Manuals•Committee Descriptions & Committee Manuals•Corporate Partner Packets•Board Training Materials•Memorandum of Understanding for Strategic Alliances•Executive Director Contract
What else would you like to see? Submit a question or raise your hand now.
Email [email protected]
Over 500 NAWBO members & sponsors attended the conference Attendees and sponsors loved the new two-day format and all reported this
conference had high energy and enthusiasm
NAWBO® and Ameriprise Financial partner to host “Real Women. Real Conversations”
Join us for an afternoon of real conversations on how women are creating priorities and making the most of their day-to-day relationships.
Keynote speaker is Suzy Welch, business owner, journalist and author of the New York Times bestseller 10-10-10: A Life-Transforming Idea. Suzy will share her strategies to help you make decisions and balance the priorities in your life. Then join our informal discussion and tell us how you’re doing it all.
FREE to attend
Dates and LocationsSilicon Valley, CAThursday, October 20, 2011, 12:30 p.m. to 5:00 p.m.
Ft. Lauderdale, FL
Thursday, October 27, 2011, 12:30 p.m. to 5:00 p.m.
Indianapolis, IN
Thursday, November 3, 2011, 12:30 p.m. to 5:00 p.m.
http://www.nawbo.org/section_296.cfm
Diane Tomb, Incoming NAWBO President & CEO
• Washington, DC based• Background in Public Policy• Ran a successful public
affairs and strategic affairs firm since 2003
• Senior roles within the federal government
Grow Your Chapter – One Member at a Time
Carolynne MatherKids World Enrichment Center
NAWBO Lakeland Metro
PASC Southern Region
Membership…
Today we will present ideas that will help you grow your chapter – one member at a time.
Tools and Resources
A few things to keep in mind as you go about the business of growing a strong successful chapter: Approach growing your chapter with energy and
creativity Make your members feel valued Grow your NAWBO chapter like you grow your
business Turn Recruiting and Retention into processes
Make Membership everyone’s job!
Membership Recruitment Ideas Look at Corporate Partners to help attract prospective members
Support CP by attending their events Invite CPs to participate in membership committee Ask CP to display NAWBO postcard, brochure or flier at their office or store Promote discounts available from local and national partners as a member benefit
Offer specials or “rewards” to current members who recruit new members and bring guests to meetings
Understand your community make-up to bring diversity and interest to the chapter
Identify Your Target Market
Chapter needs vary, but most will agree on the following guidelines: Established Business ownerLocated in your chapter areaInvolved in the community – but not in too many organizationsHas time to support NAWBOWants to grow both professionally and personallyHas ties to the potential members and corporate partnersLooking for a place to use her talentsCommitted
Other items to consider: Business sizeIndustry typeAge of business ownerYears in businessDiversity goalsGeographic location
The Recruiting Process
Define what you want to accomplishIdentify your target marketList your value propositionList your resourcesHave a planTake advantage of opportunitiesInvolve everyone
Social Media Marketing
• Facebook – most chapters will list this as #1 resource– Post event calendar, post after-event photos and video– Encourage your members to share the photos on their wall – Encourage members to invite their friends to like your chapter page– Add links from your website to your Facebook page
• Meetup.com– Starting a group and listing your events can help prospective members
find you when they search for business groups– Account costs $12-19 per month
• LinkedIn.com– Post events on your group page and OTHER group pages – Create active discussions on your group – have a committee member
monitor
Marketing with Printed Materials
• Postcards – Print postcards to display in local businesses both member companies & corporate partners
• Business card size meeting cards – Cards feature yearly meeting calendar and reservation information hotline & online RSVP
• Printed mailing can be effective, but costly. Make sure you have a targeted mailing list. Track your list results.
What is the NAWBO Value Proposition?
NAWBO membership extends beyond the local chapter: • Over 65 Chapters Nationwide
• Over 6500 members
• NAWBO Members are dedicated to helping you!
NAWBO Value Proposition …
•Organization of Decision Makers
•Peer-to-Peer Mentoring Across the Country
•Networking Across the Country
•Oldest and Most Respected Women’s Business Organization
•Organization that transforms public policy and influences opinion makers about women’s business issues
Examples of Selling Points
• Mastermind groups • Educational activities/workshops • Strong partnerships with other organizations • Understand “WIIFM” (What’s in it for me!)
– What is their reason to join? • What differentiates NAWBO from all the other
organizations out there?
You are not aloneOne membership brings BOTH national and
local benefits.
Growing NAWBO Chicago
Emily Smith
NAWBO Chicago
Board Director Membership
Membership Committee
In 2010 we formed our Membership Development and Retention Committee
• Attend Expos
• Host Membership Networking Events
• Membership table at every NAWBO event
• Personal invites to prospective members
• PR- Post on various Linkedin Groups
Getting Membership Involved
• Year long membership drive
• Make it a competition
• Free events for a year or ticket to large events
• Urgency to join on the spot
• Board attendance and support
• 2011-2012 focus on organic growth
Our best practice in 2011
• Research high profile women business owners
• Meet with them one on one
• Hold high profile invite only event
Questions?
Thank you for participating in
NAWBO Presidents Assembly Webinar!
•We look forward to talking to you next month. The webinar will be on October 20th at noon Eastern.
•To share this information with your chapter’s leadership, visit Chapter Resource Center on the National Website for the Powerpoint slides
•To Watch the entire Webinar visit our Facebook Fanpage
CONTACT NAWBO
Member Services: [email protected]
Chapter Services: [email protected]
Presidents Assembly: [email protected]
News/Article Submissions: [email protected]
Website/Technical Support: [email protected]
