presidents assembly monthly webinar november 18, 2010
TRANSCRIPT
Presidents Assembly
Monthly Webinar
November 18, 2010
During the Webinar – Just Ask!
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What Chapter do you represent?
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Update Your Chapter Leadership Roster!
Log into nawbo.org to update your chapter leadership roster – we need to know your current officers and board members•Receive appropriate communications•Receive rebate reports•Receive membership reports
Contact [email protected] to get your password or be authorized administrator to update roster
Molly Gimmel Rachael BenderGreater DC Chapter Fort Lauderdale Chapter
Chair Chair-Elect
Molly Gimmel Rachael BenderGreater DC Chapter Fort Lauderdale Chapter
Chair Chair-Elect
Presidents Assembly Leadership
2010-2011 Presidents Assembly Steering
Committee
Anne Freedman NAWBO Miami
PASC Northeast & Mid-Atlantic Region
Lola KakesNAWBO Tucson
PASC Western Region
Linda CooperNAWBO Central
Oklahoma
PASC Southern Region
Angelika CoghlanNAWBO Chicago
PASC Midwest Region
NAWBO REGIONAL BREAKDOWNS
Northeast & Atlantic Region Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, District of Columbia, Virginia, W. Virginia
Midwest Region Wisconsin, Michigan, Illinois, Indiana, Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri
Southern Region North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas, Louisiana
Western Region Idaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico, Alaska, Washington, Oregon, California, Hawaii
Steering Committee Roles & Responsibilities
Presidents Assembly Steering Committee is responsible for: •Serving as “voice of the chapters” on the National Board and facilitating communications between National and the chapters
•Facilitating chapter collaboration/information sharing via webinars & meetings at national conferences
•Creating a community of chapter leaders
•Helping chapter leaders with strategic planning, problem resolution, etc.
•Appointing members to serve on the National Nominating Committee
Webinar Schedule
Mark Your Calendar NOW!Webinars will be held on the third Thursday of every
month at noon Eastern time.
Upcoming Webinars:•Dec 16 – Fundraising (other than corporate partnerships)•Jan 20 – Public Policy (state & local)•Feb 17 – New Member Recruitment•Mar 17 – Programming & events•Apr 21 – Public Policy (national)•May 19 – Strategic Alliances
PA Facebook Page
Use to share news and information; exchange best practices; ask for help; etc.
All chapter leaders are welcome to join.
Please do not use to market your business.
News from National
Molly GimmelPASC Chair
The NAWBO PAC has been re-launched to provide NAWBO with a voice at the national level regarding issues affecting WBOs
The all-new Online Legislative Action Center provides: Contact information for elected officials at the national, state, and
local level Information about candidates running for election for national,
state, and local offices The ability to subscribe to policy briefs & email alerts Advocacy toolkit Policy briefs on WBO & SB issues
Legislative Action Center is available for all members and non-members
PUBLIC POLICY
OBJECTIVES To increase and expand chapter support by providing tools to support
our local chapters with improvements and updates on ongoing basis The all-new Online Chapter Resource Center provides chapters:
Visual Resources and Instructional Presentations Bylaws and Policies Forms and Templates Chapter Best Practices Library Chapter Operations Manual National Strategic Plan Overview and Strategic Plan Templates
All Chapter Board Members and Chapter Admin Staff have access to Online CRC. Please update your Chapter Board Roster.
CHAPTER RESOURCE CENTER
REGIONAL LEADERSHIP SUMMITS
OBJECTIVES To provide chapters with an overview of the long-term
strategic plan and priority objectives for NAWBO To provide access to chapter resources and capacity
building opportunities To open and leverage direct line of communication and
engagement between NAWBO and local chapters To offer networking opportunity between chapters at the
regional level; and to share best practices amongst peers to support each other’s growth and success
To collect pertinent data and information about local chapters
REGIONAL LEADERSHIP SUMMIT
NEXT YEAR’S SUMMITS (planned, dates/locations subject to change)
Western Regional Leadership Summit
February in Tucson, AZ
Midwest Regional Leadership Summit
May in Kansas City, MO
Northeast/Mid-Atlantic Regional Summit
November in Washington, DC
FUTURALLIA 2011
NAWBO is a Network Partner for this annual international conference for small & medium sized business enterprises
Will be held in Kansas City on May 18-20, 2011 Expecting over 1,000 attendees Each registrant selects other attendees from catalog that
they are interested in meeting, forum sets up 16 30-minute one-on-one sessions
Exhibit hall plus plenty of networking time Ideal for companies interested in doing business
internationally or looking for partnerships
NAWBO WOMENS BUSINESS CONFERENCE 2011
Date Change: August 31 – September 1 Will be held in San Diego In process of re-vamping format/content – more news to
come!
BEST PRACTICES FOR MEMBERSHIP
IDEAS FOR NEW MEMBER RECRUITMENT
• Membership Director should have a committee to support her
• Give a prize to the member who brings the most guests to meetings
• Give a prize to the member who brings in the most members
• Advertise your meetings in all publications
POLL
• Do you have special events to invite prospective members?
IDEAS FOR NEW MEMBER RECRUITMENT
• Have a Wine or Coffee get together for prospective members
• Joint Membership-Ex. State Chamber• Always send a thank you to a guest for attending
a meeting• If a guest comes without a member, be sure and
have someone introduce them to members
POLL QUESTION
• Does your chapter have a new member orientation?
NEW MEMBER RECUITMENT
What Worked: Fort LauderdaleRachael Bender
FINDING NEW MEMBERS
• Developing a new database of women business owners– Occupational license database from county or city– Database of women-certified businesses – Lists of attendees from other events– Women business owners who have been written
about in the local newspaper• Develop print mailing newsletter or flier targeted
to these potential members
MEMBERFEST
• Special low-cost or free event• Have members talk about the value of NAWBO,
give testimonials• Make it a fun, social event• Hold at a corporate partner venue• Give invitations to members to invite guests• Give prizes to members who invite the most
guests
DEVELOP POTENTIAL MEMBER SYSTEM• Guest Orientation
– Share NAWBO history– Explain the benefits of membership– Set them up with an experienced member to sit
with them at meeting & introduce them• Follow up after meeting to answer questions• Invite to next meeting, if they haven’t submitted an
application• Once a member – New Member Orientation
MEMBER RETENTION
• Have a new member orientation, for example a breakfast
• Have a member be a buddy to a new member• Always send e-mails to members about upcoming
meetings and events• Have President send out e-mail to members
telling them what is going on in the chapter• Spotlight Members at meetings
MEMBER RETENTION
• Give an award to a member once a year for being an outstanding member
• Put on your website about members who have received awards or special recognition
• Contact members who are up for renewal and of they are not renewing find out why
POLL QUESTION
• Do you have a member be a buddy to a new member?
What Worked: MiamiAnne Freedman
MEMBER RETENTION
Proven Retention Avenues for You to Try Proven Retention Avenues for You to Try in Your Chapterin Your Chapter
1) Personal Touch / Plan2) Website/ Internet Presence / Promotion3) Events & Affiliations
Personal Touch & Plan
• Create a ‘plan’
• Networking breakfasts
• Celebrate successes
• Create ‘Class of 2010’ etc.
• Build friendships and tie-in National value
Poll Question:
• Does your Chapter reach out to new members within one month of joining?
Create a Retention Plan• From sign-up to first meeting –
your outreach?• First month – follow up call, invite to
attend , and to join a specific committee• Second month – follow up call, invite to
attend• Third month – follow up call, invite to
attend• Quarterly outreach – call and invite• 90 days before renewal – ask questionsWho can do this? Divide outreach “touch”
among different members, new and experienced.
Poll Question:
Do you recognize renewing members?
Website/Internet/ Presence
• Ask for and post a photo and brief description of the member’s business, product or service, with link to website
• Create a list of member ‘blogs’ with links to what your members are writing. Also, post podcasts.
• Write about your members’ honors and recognition in your Facebook or Linked-In Group … or have them post info
More Internet Tactics
• Show photos / comments of members who have been to and/or spoken at regional or national NAWBO events
• Invite articles in your e-newsletter from both new and veteran members
• Confirm they are receiving email invites, etc.
Events & Value Added Affiliation
• Free events for members• Low-cost events and member
pricing• Sponsorships, shared costs to
regional and national NAWBO events
• Shared membership in prestigious groups, i.e. Chamber of Commerce
• Nominate members for recognition, awards programs
Poll Question:How many of your members have
been to a regional or national NAWBO event?
Questions?
Thank you for participating in
NAWBO Presidents Assembly Webinar!
•We look forward to talking to you next month. The webinar will be on Nov 18th at noon Eastern
•To share this information with your chapter’s leadership, visit NAWBO Presidents Assembly Community. The slides will be posted in the Resources section
•A link to a recording of this webinar will be posted on the PA Facebook page
CONTACT NAWBO
Member Services: [email protected]
Chapter Services: [email protected]
Presidents Assembly: [email protected]
News/Article Submissions: [email protected]
Website/Technical Support: [email protected]
