presidents assembly monthly webinar december 20, 2012
TRANSCRIPT
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Presidents Assembly
Monthly WebinarDecember 20, 2012
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December 2012 Webinar Recording
The recording of this webinar can be located at:https://www1.gotomeeting.com/register/550510784
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During the Webinar – Just Ask!
Please use this question area to communicate with us throughout the webinar. Have a question…type it!!
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Raise Your Hand
There will be designated times to speak your questions.
You can click on the “Raise Your Hand” button. When we are ready for your question, we will unmute you and call on you.
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Presidents Assembly Leadership2012-2013
Lola KakesGreater Tucson
Chair
Carolynne MatherLakeland Metro
Chair-Elect
Rachael BenderSouthwest Florida
Immediate Past Chair
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2012-2013 Presidents Assembly Steering Committee Regional Representatives
Janet SouthNAWBO Indianapolis
Midwest Region
Patsy FoxworthNAWBO San Antonio
Western Region
Nancy ChorpenningNAWBO Atlanta
Southern Region
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What the Presidents Assembly Does:
Presidents Assembly Steering Committee is responsible for: • Serving as “voice of the chapters” on the National Board and
facilitating communications between National and the chapters• Facilitating chapter collaboration/information sharing via
webinars • Creating a community of chapter leaders• Helping chapter leaders with strategic planning, problem
resolution, etc.
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WEBINAR SCHEDULE
Mark Your Calendar NOW!Webinars will be held on the third Thursday of every month at
noon Eastern time.
Upcoming Webinars:• January 17th – Strengthening Boards – Succession Planning
• February 21st - Value of Membership
• March 21st - Plans and Goals
• April 18th - Developing Committees
• May 16th - Budgets & Financial Issues
• June 20th - Board Structures * Schedule subject to change
Suggest a webinar topic by emailing [email protected]
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PA Facebook Page
Use to share news and information; exchange best practices; ask for help; etc.All chapter leaders are welcome to join. Please do not use to market your business.
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News from National
Lola KakesPASC Chair
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Public Affairs Update
Joy LutesPublic Policy - NAWBO
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The Latest on the Fiscal Cliff
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Save the Dates…
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NAWBO Public Policy Primers
Beginning in January 2013
4th Tuesday of the Month at Noon EST.
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Meet a National Board Member
Crystal Arredondo, MBA, PartnerRetirement Planning SpecialistMPACT Financial Group
Dallas/Ft. Worth Chapter
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Sample chapter documents from a variety of chapters to help you better manage your chapter.
A few documents you will find: Policies & Procedure Manuals Chapter Business Plan Chapter Membership Survey Strategic Alliance MOU Nominating Committee Board Questionnaire
Submit your chapter’s documents to [email protected]
CHAPTER RESOURCE CENTER: Best Practice LibraryChapter Documents
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Get Involved and Get Connected
• Are you looking to participate at the National level? If so, we need to TALK!!
• If you enjoy working as a team with other great women business owners – we need to TALK!
• If you want to engage with other Chapters throughout the USA – we need to TALK!
• If you want to share leadership techniques and to grow our organization – we need to TALK!
• What will we TALK about? How you can join the Presidents Assembly Steering Committee!
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The Presidents Assembly Steering Committee is currently recruiting NAWBO members for the 2013-2015 term (two-year commitment). This is a great way to get involved in a leadership role with National NAWBO.
Expectations: • Attend the PASC meetings at the National Conference each year • Attend and participate in all PASC monthly teleconference calls• Lead quarterly regional teleconference call• Attend and participate in all PA monthly webinars (lead 1 or 2 per year)• Work on other projects as assigned• Must be a chapter past president or current president or a chapter leader to
be eligible
• If you are interested in learning more, please contact us via email [email protected]
JOIN THE PRESIDENTS ASSEMBLY STEERING COMMITTEE
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Leadership Boot Camps – Save the Dates!
• You speak and we listen – the Leadership development programs have been highly successful so we are continuing to bring them to you:– February 25th – Dallas/Ft. Worth, Texas– May 7th – Orange County, California– September 23rd – Conference/Leadership, Miami,
Florida
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Public Policy Days – We’re Back!!
• NAWBO Public Policy Days will be starting again this year.
• Stay tuned for more details and get ready to have your voice heard!
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Driving Membership WithPurpose
Patsy FoxworthPresidents Assembly Steering CommitteeWestern Region Representative &NAWBO - San Antonio Chapter President
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DRIVING MEMBERSHIP WITH PURPOSE
• Who is the target?• Where do we find them?• How do we keep them?
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Who is the Target?
• Diversity:– Ethnicity : How is your local community
represented within your chapter? – Business size: Emerging business should be
balanced with seasoned larger business owners– Industry: Think broad– Veteran Owned Business– Influence: Be bold
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Where Do We Find Them?
• Current Members. Ask. • Local Business Journal• Industry Publications• Corporate Partners• Business Begets Business
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How Do We Keep Them?
• Written Plan– Welcome– Information– Opportunities
• Education• Business Development• Involvement/Engagement
– Connect
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Written Plan
• Set a standard written plan for new member orientation
• Assign a Committee Chair (Must be BOD)• Committee Chair should FACILITATE new
member orientation (Quarterly dates pre-set)• Hosting Opportunities• Other BOD should attend (not necessary for
all) for impact and support.
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Welcome
• Welcoming each guest and all attendees should be accompanied by
• Brief written pre-planned form listing:– Each RSVP attendee, their business, how they
became a part of NAWBO, Position if BOD, etc. It should be limited to less than 3 minutes.
– Facilitator should begin as an example
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Information
• Website• Meetings• Events• Education• Members
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Opportunities
• Education• Business Development
• Involvement Engagement
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Membership Best PracticesFrom Deborah Snyder – LA Chapter
MEMBERSHIP RECRUITMENT:• Discovery Questions:
– What type of business owners are you trying to attract to your chapter?
– Who in your chapter has been helpful in referring members?
– Have you reached out to them? How often?– What type of benefits are important for members
to have in order to join NAWBO?
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FOCUS ON FOLLOW-UP
• Establish your target market for membership• Summarize member benefits and continue to
work with other companies/strategic partners to expand the benefits for your chapter
• Develop relationships with other women-focused organizations in your community and develop joint memberships
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Focus …
• Consider a Fall Membership Promotion in addition to the Spring Membership Drive
• Incentivize members to refer potential members to the organization
• Create an Executive Membership category• Build a strong membership committee
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MEMBERSHIP RETENTION / ENGAGEMENT
• Discovery Questions:– What process do you have in place for reaching
out to lapsed members?– Do you know why people do not renew their
membership? (Find out!)– What opportunities do you provide your members
to be promoted within your chapter?
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FOCUS ON FOLLOW-UP
• Establish a New Member Orientation once a quarter
• Connects! event — great feeder for potential members
• Promote members’ expertise by having them present at Connects! events
• Create a phone tree within your organization to help promote events
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Focus …
• Survey your members after each event to get feedback on the event
• Once a year survey your members on the type of educational programs they are interested in and use this as your road map for event planning for that year
• Use the Need/Wants exercise at each of your events so members can get to know each other and figure out ways to help each other
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Needs & Wants Exercise
1) Break up into groups of six people.2) Give each person two minutes to introduce herself/himself and present the various needs and wants she/he has.• Keep in mind: We all WANT and NEED more
business so you may want to encourage people to be creative when they are making
• their request.
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Exercise …
3) Let your attendees know that If they can help with that person’s need or want then they should give that person their business card. It will be up to the person presenting to follow-up!4) This is an exercise in listening, following-up and most importantly getting some of your NEEDS/WANTS met, too!• Have fun!
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Questions?
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Thank you for participating in
NAWBO Presidents Assembly Webinar!
• We look forward to talking to you next month. The webinar will be on January 17, 2013 at noon Eastern on Strengthening Boards – Succession Planning.
• To share this information with your chapter’s leadership, visit NAWBO Presidents Assembly Community for the slides or the Facebook Presidents Assembly Page for the link to the recording.
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CONTACT NAWBO
Member Services: [email protected]
Chapter Services: [email protected]
Presidents Assembly: [email protected]
News/Article Submissions: [email protected]
Website/Technical Support: [email protected]