president of the swiss exhibitors ’ committee
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Mr François Thiébaud. President of the Swiss Exhibitors ’ Committee. PRESS DAY, APRIL 24, 2013. SWISS EXHIBITORS Exhibiting at BASELWORLD since 1931. SWISS BRANDS EXHIBITING THIS YEAR 1’450 exhibitors 382 Brands from Watchmaking , Jewellery to sector-related brands. - PowerPoint PPT PresentationTRANSCRIPT
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President of the Swiss Exhibitors’ Committee
Mr François Thiébaud
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PRESS DAY, APRIL 24, 2013
SWISS EXHIBITORS• Exhibiting at BASELWORLD since 1931.
SWISS BRANDS EXHIBITING THIS YEAR• 1’450 exhibitors
• 382 Brands from Watchmaking, Jewellery to sector-related brands
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2007 2008 2009 2010 2011 20120
5
10
15
20
25
16.0 17.013.2
16.219.3
21.4
Variation in %
Billions of CHF
SWISS WATCH EXPORTS 2007-2012: TOTAL VALUE
PRESS DAY, APRIL 24, 2013
+16.2 % + 6.8 % - 22.3 % + 22.2 %
+ 19.4 %
+ 10.9 %
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2007 2008 2009 2010 2011 20120
5
10
15
20
25
30
35
25.9 26.121.7
26.129.8 29.2
Variation in %
Units in millions
PRESS DAY, APRIL 24, 2013
SWISS WRISTWATCHES EXPORTS 2007-2012: UNITS IN MILLIONS
+ 4.1 % + 0.8 % - 16.9 % + 20.5 % + 13.9 % - 2.2 %
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2007 2008 2009 2010 2011 20120
5,000
10,000
15,000
20,00015’312 millions
CHF
Quartz
Mechanical
SWISS WRISTWATCHES MECHANICAL/QUARTZ 2007-2012:
PRESS DAY, APRIL 24, 2013
4’884 millions
CHF
TOTAL VALUE
21.4 millions CHF
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SWISS WRISTWATCHES EXPORTS 2012 BY PRICE CATEGORY: UNITS AND VALUE
PRESS DAY, APRIL 24, 2013
CHF 0-200 CHF 200-500 CHF 500-3'000
CHF 3'000 et +
Total-10%
-5%
0%
5%
10%
15%
20%
Units Variation in %Value Variation in %
Export price in CHF
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SWISS WRISTWATCHES EXPORTS 2012MAIN PRICE CATEGORIES
0 – 3000 CHF
> 3000 CHF
units
35 %
65 %
95 %
5 %
value
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WORLD DISTRIBUTION 2012 SHARES BY CONTINENT
Americas 14%
Europe 30%
Africa 1%
Asia 54%
Oceania 1%
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WORLD DISTRIBUTION 2012 MAIN MARKETS
Hong Kong
ChinaUSA10.2 % + 10.1%
France
Germany
7.7 % + 0.6% 20.4 %
+ 6.8%
5.6 % + 33.1%
6.2%+ 1.3%
Other Countries49.9 %
+ 13.9%
Main markets shareVariation in % 2011 - 2012
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SWISS EXHIBITORS’ - THE TRENDS
• March 20131,6 Billion + 2.0% versus March 2012
SWISS WATCH EXPORTS 2013 : TOTAL VALUE
• January – March 20134.7 Billion + 2.4% versus January – March 2012
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SWISS EXHIBITORS’ - THE TRENDS
Neo-classical
Mechanical
Calibres
Complications
Discretion
Gold, diamondsand pearls TRENDS
2013
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SWISS EXHIBITORS’ EXCLUSIVITIES
THE GUIDE 2013
• 25’000 Swiss Exhibitors’
GuidesLIVE AT BASELWORLD• On your mobile in
6 languages: Fra, Deu, Eng, Ita, Esp, Chnwww.swissbrands-baselworld.com
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SWISS EXHIBITORS’ EXCLUSIVITIES
SWISS SURVIVAL KIT• A box of surprises, to
sustain the journalists during the 9-day marathon of the fair.
SWISS PRESS CENTRE• Exhibitors’ press kits on a
USB and in hardcopy• Selection of newspapers
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SWISS PRESS CENTREMEDIA CENTRE, HALL 5.0, BOOTH B01
SWISS PRESS CENTRE - MEDIA CENTRE, HALL 5.0, BOOTH B01• Open April 24th to May 2nd 2013, 9am to 6pm• Tel. +41 61 699 40 95
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