Preserving Cultural Heritage

In the Form of Picture Book

Pornanong Niyomka HorikawaSecretary General, ThaiBBY15.8.2013

Reading Situation in ThailandAverage books reading per year per head 2010 survey by The Publishers and Booksellers Association of Thailand(PUBAT)

Vietnamese 60 books per yearJapanese 50Singaporean 45Malaysian 40Thai 5

Reading Behaviour age under 6

Thailand’s Book MarketThe Thai Publishing Industry 2008 2009 2010

No. of Publishers (only PUBAT members) 476 517 567

No. of New Titles/year 13,348 13,624 15,086

No. of Titles/day 36.6 37.3 41.3

No. of Bookstores 2,483

2,943 3,333

Book Publishing Revenue (US$ Mil.)620 640 700

Best Selling CategoryRank Bestselling Category

1 Fiction

2 Children's Books

3 Study/ Exam Guide

4 Educational Comics

5 General

Picture Book Development1993 Amarin Printing and Publishing Co., Ltd. set up Praew Puan Dek, Amarin Children’s Book for 0-12 years

Bringing good picture books from Japan and the world to produce the Thai version

Reading promotion at kindergartens and producing picture books by Thai authors and illustrators

Picture Books Published in 1994

Preserving Cultural Heritage

Pangram in the Paddy Fields Start from an illustrator passion for picture book ( Benjamas Kamboonmee)

Rice farm in Chainat, Benjamas’s hometown

Children’s country life, playing in the paddy fields

Preserving Thai cultural and professional heritage

Activities after Reading

Preserving Cultural Heritage

Pangram in the Salt Fields

Salt fields at Banlam, Petchburi Province

The author’s hometown

Salt products and salt processing are less known

Nature at salt fields and the sea side

Activities after Reading

Preserving Cultural Heritage

Pangram in the Orchard

Fruit orchard in Chantaburi Province

Various kind of fruit and fruit trees.

Life in the fruit orchard

Surprise with dog and durian

Activities after Reading

Preserving Cultural Heritage

Goodnight MoonTraditional Thai children’s song

Help children to go to sleep

Rhythm and Rhyme

Audio book on Tkpark’s website

How Picture Books are UsedBookstart Project: giving books to needed families

Children Development Centers

Kindergartens and Schools

Public Libraries Tkpark BMA

NGO’s activities ThaiBBY, SCGF, Tai Wisdom, Rotary Clubs, PUBAT,

Picture Books in Use

Tales in the Garden with SCG

Reading at Rajanukul

Post Trip to Rajanukul 17.8.13<Bookstart for intellectually and developmentally disabled children>08.30 a.m. Departure from Arnoma Hotel09.30 Welcome and report of Rajanukul Project by Dr. Panpimon

Vipulakorn, Bookstart project by Ms Suthathib Thatchayapongs, and Starbuck Coffee’s sponsor

09.45 Rajanukul’s staff activity for concentration10.00 Reading 2 picture books by the authors: Pornanong and

Tuppong10.20 Two families read books and interview volunteers10.50-11.30 Families and volunteers read books together11.30 End of the program